BAPE: A Bathing Ape
BAPeee started in 1993 as a T-shirt brand, originating in Tokyo, and became one of the first Japanese streetwear brands. Bape's logo and themes are derived from the original Planet of the Apes movies, while the brand's name is based on a common Japanese saying, "bathing in lukewarm water", describing the comfortable lifestyle of today's youth in Japan.
Bape's main focus is on clothing and the company produces a variety of clothing items, including: hoodies, jackets, parkas, sweatshirts, shirts, polos, denim, thongs and most notably, "BapeStas" shoes.
Bape stores are usually difficult to find and are not typically marked with signs in an effort to maintain exclusivity. Many stores have a one product per person policy to prevent items from appearing on the black market. Bape has become so popular in Japan that it was commissioned to design a limited edition Pepsi bottle.
Over the years, Bape has extended its brand from T-shirts Baby Milo & Bathing Ape to other apparel such as sneakers, Bape Sta sneakers, jeans and underwear. A Bathing Ape has even extended beyond clothing hair salon, gallery, cafe, record label and TV channel.
A Bathing Ape also produces limited-edition hip hop-themed vinyl figures. Recently, Bape's Nigo has created a custom camouflage themed paint schemes for high end cars, such as a jungle camouflage Rolls-Royce Phantom and a pink on pink camouflage Bugatti Veyron.
Recently Bape has reached mainstream culture in the United States on account of popular entertainers wearing the BAPE brand. Nigo with featured American artists Pharrell Williams collaborated on a clothing line known as the Billionaire Boys Club.
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