This is a piece I have penned for Clean Slate magazine
Centre for Alternative Technology's publication, about the Dumped TV show. Hope you like it.
Living on landfill, 3 weeks on Croydon tip
CAT gets 'Dumped',
an Outline production for Channel 4
Steve Jones
sector39.co.uk
Its one thing to be confronted with one's own waste for three weeks - and
something else to have to live with that of half of South London.
Such was the central idea for the Ch4 show 'Dumped'. Take 11 unsuspecting
members of the public and put them on one of Europe's biggest landfill site for
three weeks and see how far they cope.
CAT consultancy dept get an astounding array of inquiries, including a good many
from tv researchers developing program ideas. This one certainly looked like an
interesting and a slightly different project to be involved with as well as a chance
to reach a wider audience than usual. Anyway, I got hired as a CAT consultant
and went off to the dump for most of June.
So how do you do green for mass media? Is it even possible without diluting the
message too far? Personally I don't think the 'green movement' as such has been
very successful as yet in engaging a broader audience with its message. We are
very good at preaching to the converted and not so good at finding ways to
popularise eco-ideas more broadly.
This recent comment by Tony Juniper caught my eye:
"The green agenda is often wrongly interpreted as being mainly negative, about
having less and paying more. However, lower congestion, reduced pollution,
stronger communities, warmer homes, lower bills, healthier food and more
durable products could all be part of a low carbon and more resource-efficient
future. ………"
Telling the world about dieing dolphins or some impending global catastrophe is
never going to sell well in the market place, strictly a niche product, no mass
appeal. Marketing exec's will tell you, don't sell the product, sell its benefits, Coke
is more than a drink, its youth, freedom, expression.. Green has to mean so
much more than do-gooders selflessly going without, its smart, forward thinking,
a new beginning. Whatever it is we could use a bit of spin control and I am
fascinated to see how others approach the subject.
Maybe I am being a bit harsh on our green fore-bearers but my point is there is
still a long way to go to capture the hearts, minds and imaginations of the
masses. I am not sure, I hasten to add, that this show is the answer to all that,
but it is a genuine attempt to explore that territory from a different angle.
I also take this as a sign that Channel 4 getting more serious about going green,
trying out some different program formats and exploring new audience territory.
There is a website, a blog and all sorts coming off the back of this show and
others, part of building a C4/green interactive multi media presence. The
'Dumped' format is also a franchise having already been done in Norway - & there
is talk of an American version, so watch this space folks!
The backdrop to the whole 3 week experience is Croydon landfill site. 40 acres of
quarried out land, gradually being carpeted in a layer 67m deep (that's a 200 feet
mountain in old money folks!) of south London's finest waste. More specifically
this is the contents of everyone's dustbins, mixed with an awful lot of building
waste and capped with clay. There is a ceaseless freight train like queue of
heavily laden lorries disgorging their loads from dawn 'til dusk, while the big pile
just gets higher and higher. They compact it all down with huge monster
bulldozers, it almost looks like science fiction.
Ironically, you can see the BedZed building clearly from the top of the tip. The
Beddington Zero energy development is a profile Eco development. An integrated,
energy efficient living and working environment… great stuff I am sure but its
going a take few more of those to offset the energy we are throwing into this big
hole in the ground next door. Actually it was staggering how close the dump is to
major developments.
Nothing can really prepare you for an up close view of the enormity of what we
currently throwing away. Not only the waste but the investment into all this plant
and machinery that goes with it – those big trucks for example are £150k each!
Yes it hits you right away but after three weeks of relentless queues of groaning
trucks, the true scale of it all really starts to sink in. When they talk about Albert
Hall's full of waste, as they sometimes do by way of illustration, you still have to
really see it to begin to appreciate what an Albert Hall of waste actually looks and
feels like, and we generate one of those every minute in this country. The scale is
just breathtaking
I must add here that the longer time I spent on the tip the more I came to
respect the complex and difficult processes that they were charged with. Its no
mean feat processing such an amount of rubbish, and the way they are doing is
becoming increasingly sophisticated. The guys there are doing a good job, the
problem is the sheer amount of waste.
So the show, it's a reality show, Big Brother format and was aired first week of
September, 4 one hour episodes, prime time. I'll assume you've not seen it,
being more aimed at a Big Brother audience than Clean Slate readers.
The big TV invite had gone out for contestants who were up for a 3 week 'eco
challenge', that was all they knew, they had to have jabs and turn up with their
passports and so many kilos of luggage, ready for anything. There was a £20
grand pot and who was left at the end got a straight share of it. Cruelly, the
production crew drove the contestants right past Gatwick on their way to the tip,
just to let them entertain their fantasies of Costa Rican jungle or whatever right
to the last. Its just a short jump from there to Beddington landfill site, where a
designated quadrant was to be their home for the next 21 days.
The challenge was this, starting with nothing but a bit of ingenuity just how far
can you go trying to build a life from the waste that the rest of us are currently
throwing away. Shelter, washing and toilet facilities, cooking, comfort, recreation,
all those things we take for granted. What might they learn in the process, and
will it make good entertainment watching?
Contestants crossed the spectrum from the eco aware to never having really
thought about the issues at all, with a smattering of practical skills between
them.
CAT's role in all this was to act as technical advisor, on the practical tests they
were doing and to generally be on hand ready rise to whatever particular
challenges arose. So an off screen role but quite actively involved. It was both
hard work and lots of fun with plenty of opportunity for input into the show.
Having see the broadcast I am slightly frustrated that the editors focussed mainly
on the human drama side of it, rather than the actual tasks themselves, quite a
few we did weren't even shown. I think my first observation was how wasteful TV
is. The lengths they went to get a shot that wasn't even used. The number so aa
batteries they got through in their radio mikes etc. etc. This must have cost a lot
of money to make, with a big crew on location and all the support and materials
required.
The thing that most tickled me was Eco aware student Lawrence set up a
recycling system for the group. Landfill, cans and recyclables, and compost.
Which looks so bizarre, on a landfill site. You are camped on rubbish, so the idea
of having a bin is utterly pointless. Although I might add the set was constructed
out of 1000 tonnes of sifted skip waste, arranged by the set builders; real black
bag waste is far too random, dangerous and toxic.
It took the contestants ages to get any sense of urgency after the initial rush to
put together an emergency shelter and compost loo. Finally though' they did rise
to it and built a fairly impressive shelter, a solar water heater, a kitchen, décor
and all that. They got used to the compost toilet and they even got as far as
making a hot tub and sauna from the waste. I found myself wishing they had
another week or two, to take it a bit further.
In many ways the star of the show was the site itself. I came away feeling I had
learned a lot and had been forced to think about these things in a much deeper
way. Waste let me tell you is BIG business: Big budget. Big politics, even Bigger
machines, and absolutely essential to our day to day life currently.
I get a tour with the site manger, and a glimpse of the rate of change and
investment in the whole area. Not that it was said as such but I can imagine that
back in the bad old days, like the 1970's or 80's these piles of waste were still a
relatively new phenomenon, on that scale anyway, and waste was just literally
dumped in old clay pits, quarries and gravel holes. Just dump the whole lot into a
huge whole in the ground, cap it off with clay and leave it to leach toxic chemicals
into the ground water and methane into the atmosphere for ever after without a
care in the world.
Times are changing and they had just invested £9m in new plant to compost the
separated organic waste. They are now producing literally tonnes of compost on a
three week turn around. Massive blowers fill the composting silos with
thermophillic bacteria, specially bred for the purpose, before sucking them out
again on completion. They struggle to get rid of the compost they generate fast
enough, some of it goes off to Epsom and Ascot racecourses, some to
Wimbledon, to feed the hallowed tennis lawns as well as every park and green
space in the district.
All skip waste is sorted and anything recyclable extracted, firstly by machine,
finally by hand. So really all that is left for landfill is building waste, sorted skip
waste and all those black bags. Waste management is changing fast and reflects
the accelerating paradigm shift, bringing us ever closer to the realisation that
there really is no such thing as waste.. only unutilised resources.
The paradox, the site is actually quite beautiful at night, once the engines and
dust have subsided. I started to feel differently about it all, its actually not all bad
or out of control, its very carefully managed. The foxes, badgers, the millions of
birds, the nesting geese seem to like it anyway - nature is very adaptable and
never lets an opportunity go begging. When we so readily endorse developing
brown field sites by preference we overlook the fact that actually many of the
brownfield sites sustain much more biodiversity then the green belt does. Part of
the Croydon dump has even been designated SSSI, due to the bird life there. Its
unexpected in so many ways.
As for the show, truth is the weather was too nice for the first two weeks so the
pressure wasn't on, with quite a lot of sun bathing, preening and bickering and
other BB type behaviour and not enough creative, lets all build a new eco
paradise thing going on. It took a long while to build any consensus in the group
and there was a distinct lack of hard skills. Especially when the carpenter walked
on the 2nd day, claiming it wasn't challenging enough and he didn't care about the
environment anyway and he was off Vegas for a holiday instead – just to prove
how much he didn't care.
But they got there is the end, an ever expanding residence, with veranda and
summer house, an evolving range of stoves and ovens, they charged cell phones
with bicycle generators, rented in a wind turbine from scrap they sold from the
dump and generally got their act together. Tasks were structured in way to
introduce key facts about waste in the UK in 2007, and to confront the
contestants with that in a tangible way. Like actually giving them in 3 huge family
size suitcases the 1000 mobile phones we throw away every half an hour in this
country, and then telling them one of them has a £10 sim card so they can call
home.
It was a deliberate ploy to confront the public with what it wastes. It had a big
impact on the contestants –with only the one walking and the remaining 10 all
left saying they would be disappointed with them selves if they didn't make
personal changes as a result. I hope it had a similar impact on its audience.
I shall end this with a quote form Milan Kundera who somewhere said that the
definition of 'kitsch' is the philosophical denial of the existence of sh*t. And we
live in a kitsch society. We want to pretend it doesn't exist. Well Milan to add to
your definition, let me offer you a definition of the S word, its an unutilized
resource and polite or not polite to say it.. Judging by what I witnessed in
Croydon we need to get or unutilised resources together sometime very soon!
Some landfill stats..
Our landfill site are rapidly filling up, yet we remain one of Europe's worst
recyclers. Our target for recycling by 2012 of 50% is lower than what some EU
nations are currently achieving, Germany 50%, Belgium 75%.
This one is my favourite stat, (favourite?) . We in the Uk landfill 3 Billion
disposable nappies a year.. that will take up to 500 years to biodegrade
Links: http://www.channel4.com/green.