History has been written by heroes who have slayed giants both literally and physically. We believe there is a new generation rising up, a generation searching for REAL heroes. These heroes could be closer than we think.

Anyone who lived through the Cultural Revolution is familiar with the line: "The power of role models is unlimited." But too many "role models" are letting today’s youth down and those who are truly extraordinary are few and far between. While a big brand company is quick to sign an athlete based on athletic abilities alone, little regard seems to be given for how they live their lives outside of their sport. It sends mixed signals when an athlete is placed on a pedestal through million dollar endorsement deals, and we are told that "this is someone we should be like" and then that same athlete turns around and ends up in a courtroom, or you pick up a newspaper and read about how they were arrested for committing a crime. Drugs, violence and the like are almost standard place in sports today. This epidemic is not exclusive to sports, the entertainment industry as a whole as well continues to send the wrong messages out to the leaders and world changers of tomorrow.  It’s time the true heroes are put on the pedestals, the types of heroes that live lives that shout I Am Extraordinary, and you can be to. "The hero is known for achievement, the celebrity for wellknownness. The hero reveals the possibilities of human nature. The celebrity reveals the possibilities of the press and media. Celebrities are people who make news, but heroes are people who make history. Time makes heroes but dissolves celebrities."(1)

We believe if this generation, this NEW generation, would unite behind a cause, we could literally create an Army of a New Generation! An army of world changers who refuse to fit into corporate boxes, and refuse to mindlessly continue to pore our money into corporate GIANTS, whose bottom line is the bottom dollar. We are capable of SUCH extraordinary things! But what matters is what we DO. We are a generation of giant slayers. Slayers of those external giants who try and tell us our dreams are impossible. That it can’t be done. That expect us to except mediocrity as status quo and quietly fade into the crowd. NO! We will rage against mediocrity! Together we can unite behind a cause that sends out a message of hope in the goodness and awesome potential we all have. We are the Army of a NEW generation that represents all that is good in us. Together we can literally change the world. Together we can define a generation. Together we can do the extraordinary.

"Everyone knows a hero when they see one, too few characters out there like that. Lord knows, everyone needs a hero, courageous, self sacrificing people, setting examples for all of us. Everyone loves a hero. People line up for them, cheer them, scream their names, and years later they’ll tell how they stood in the rain for hours, just to get a glimpse of the one who taught them to hold on a second longer. I believe there’s a hero in all of us, that keeps us honest, gives us strength, and finally makes us noble." (2)

(1) Ponchitta Pierce, Who are our heroes? Parade magazine, Aug.1995

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