Edit: * It's important to note that the following is little more than a list of observations and coincidences. My sentiment is generally implied, if not outrightly stated; however, the purpose is only to convey information that you might not normally go out of your way to find. *
I watched the Spurs game a second time, and I noticed an absurd amount of calls (and non-calls) that came in at pivotal moments for Lakers. The calls became consistently biased when the Lakers dropped to the 20 point deficit. It has always been apparent that the NBA and the majority of its viewers do not have any interest in Texas teams being successful (with the slight and most recent exception of Dallas). For evidence, let's look at the Nielsen Ratings going back to when Michael Jordan's Bulls entered the finals for the first time (ratings in bold).
NBC 1991 Chicago Bulls 4, Los Angeles Lakers 1
15.8NBC 1992 Chicago Bulls 4, Portland Trailblazers 2
14.2NBC 1993 Chicago Bulls 4, Phoenix Suns 2
17.9NBC 1994 Houston Rockets 4, New York Knicks 3
12.4NBC 1995 Houston Rockets 4, Orlando Magic 0
13.9NBC 1996 Chicago Bulls 4, Seattle Supersonics 2
16.7NBC 1997 Chicago Bulls 4, Utah Jazz 2
16.8NBC 1998 Chicago Bulls 4, Utah Jazz 2
18.7NBC 1999 San Antonio Spurs 4, New York Knicks 1
11.3NBC 2000 Los Angeles Lakers 4, Indiana Pacers 2
11.6NBC 2001 Los Angeles Lakers 4, Philadelphia 76ers 1
12.1NBC 2002 Los Angeles Lakers 4, New Jersey Nets 0
10.2ABC 2003 San Antonio Spurs 4, New Jersey Nets 2
6.5ABC 2004 Detroit Pistons 4, Los Angeles Lakers 1
11.5ABC 2005 San Antonio Spurs 4, Detroit Pistons 3
8.2ABC 2006 Miami Heat 4, Dallas Mavericks 2
8.5ABC 2007 San Antonio Spurs 4, Cleveland Cavaliers 0
6.2(
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When Jordan's Bulls dominated, you had high ratings share. 3 years of consistent play by Jordan, before his brief retirement, created a major shift in interest towards basketball. In '94 and '95, the Houston Rockets had back to back finals appearances/championships. What's interesting about those 2 years is that the Houston Rockets were playing against high market teams, the New York Knicks and Orlando Magic. So why the shift in ratings? If New York, (arguably the biggest market city in all of sports) enters the finals, one would assume that you'd have a higher ratings share for coverage. The Knicks had Patrick Ewing and the Rockets had Hakeem. This "twin towers" match-up produced one of the most interesting, hard fought battles in finals history.
I realize that many of you may not remember all the way back to '94, but for some inexplicable reason I was a Knicks fan - so I remember it vividly. My own bias and proximity aside, I'd say (IMHO) that it was the best, most dramatic finals series I've ever seen; that is up until the Spurs played Detroit in '05 - both of which were 7 game series.
The following year ('95), we saw the introduction of Shaq into the finals - making him one of the NBA's biggest and most marketable stars. Shaq possessed the least basketball skill of all the "big men" of his early day (Olajuwon, Robinson, Ewing, Mourning, etc...), but he was a commodity and the NBA treated him as such. However, despite having to high market teams with high profile players in the finals, the NBA experienced a drop in ratings. What's the common denominator for those two years? Texas.
Prior to the Rockets back to back wins, the Bulls played the Portland Trailblazers and the Phoenix Suns - two of the lower/mid-range market teams in the NBA, but Clyde Drexler and Cliff Robinson led the Blazers and did have a certain amount of flair, and the Suns had Barkley and Kevin Johnson. However, the talent on the other side of the ball was absolutely irrelevant and overshadowed by the phenomenon that was Michael Jordan. Granted, those were two very entertaining finals ( though I'm a bit too young to accurately recall the Bulls v. Blazers series, I do remember the Suns series rather well), but the games coverage was about Jordan and America was enthralled.
Excepting brief moments in the '93 series (game 3 was a triple overtime game in which the Suns prevailed), no one ever doubted the inevitability of a Bulls win. Two years without Jordan saw a slump in ratings, but the ratings returned with Jordan the three following years when the Bulls "three-peated," playing against the Sonics and back to back finals appearances against the Jazz (the 1998 series posted an all-time high rating of 18.7). I don't know if any of you remember those finals, but they were painfully boring. Unless you had a vested interest in Jordan, they were almost unwatchable and entirely predictable. Now, the Rockets sweep of the Magic in '95 was likely the most bored I have ever been while watching a finals game, but the outcome was no less predictable than any of the Bulls finals.
The '99 finals is subject to a certain amount of scrutiny, as the NBA suffered from a strike-shortened season, but the Spurs set a new NBA Finals single-game attendance record when 39,554 fans attended Game 2. Game 1 was attended by 39,514 spectators (
link), and they played a high market Knicks team that featured and incredible amount of high profile players like Patrick Ewing, Latrell Sprewell, Larry Johnson, Allan Houston, and Marcus Camby. Even though the Spurs won in 5 games, each one was decided by an average of about 10 points, with game 5 being decided by 1 point.
In 2000, we saw the beginning of the Lakers dominance with a "three-peat" of their own. 2000 was Reggie Miller's first and only finals appearance, 2001 featured Allen Iverson (who torched the Lakers for
48 points in game 1), and 2002 had the Lakers sweep a Jason Kidd led New Jersey Nets team. Average ratings for those series was 11.6, 12.1, and 10.2 respectively.
The 11.6 rating was up from the 11.3 rating of the previous year ('99) when the Spurs beat the Knicks, but the 2000 finals was the first finals series to follow the strike season, and the NBA was still in serious pop-cultural decline. The ratings increased (as did the NBA's return to cultural significance) the following year pitting the Lakers against the Sixers, but fell against the Nets to 10.2. While that 10.2 rating may seem low, it dropped to 6.5 when the Spurs beat the same Nets (4-2) that had been swept by the Lakers the previous year. 6.5 was the lowest average rating since 1981, when the Celtics defeated another Texas team for title, the Houston Rockets (
rating of 6.7).
The following year, when the Pistons beat the Lakers, the ratings jumped from 6.5 to 11.5 - a full 5 points! Why? Two high-market teams. It makes sense. Now, which series was more profitable for the NBA - one that posted a rating 6.5 or one that had a rating of 11.5? The answer is as obvious as the question is rhetorical. It is in the best financial interest of the NBA to post higher ratings; therefore it's economically best for the NBA to feature high-market teams (Los Angeles, New York, Chicago, Detroit, Boston, Philadelphia, etc...) in the finals.
My favorite finals series of all time is the one the following year (2005) when the Spurs defeated the Pistons in 7 games - the first 7 game series since the Houston Rockets beat the New York Knicks in '94. The 2005 series had more heroics, more flair, and more on and off the court dramatics than any finals series I remember - and I say this with all bias aside. This series put up an 8.2 rating.
Next years' series posted a rating of 8.5 and featured the Miami Heat (Shaq and Wade) defeating the largest market team in Texas, the Dallas Mavericks. That rating seems a bit lower than I would've expected, but it featured a team from Texas, so the rating makes sense.
The lowest rated NBA finals series of all time is the 2007 series in which the Spurs swept the Cleveland Cavaliers (two of the lowest market teams in the NBA). Even with the finals debut of LeBron James, the series posted a paltry 6.2 rating.
We are currently looking at 4 teams (San Antonio, L.A., Detroit, and Boston). Which 2 of these 4 would produce the highest rating, as well as stimulate the most cultural interest? The answer would be a series featuring the Lakers and Celtics. Aside from being high market teams, the 2 have faced each other more times in the finals than any other team in NBA history. Pundits will have a fucking field day with a series involving L.A. and Boston. We'll see endless commentary from Bird, Magic, McHale, West, Russell, etc..., and nostalgia will run rampant!
Which series would likely post the lowest rating? Spurs and Pistons.
Given all of this, I think it might be a little more than coincidental if the Celtics end up facing the Lakers this year in the NBA finals. So watch the calls, and listen closely to the commentary... maintain your skeptical eyebrow. The Spurs don't have many years left to dominate, and the it's in the best interest of the NBA to move out the older, more team oriented clubs in favor of teams like the Lakers and Suns. Perhaps I'm being overly cynical... maybe these are just coincidences... but with millions upon millions of dollars at stake, the situation demands cynicism.