There used to be a time when most business tuned their website for only a few specific phrases, because those were the only ones that they knew for certain the brought the hits.
Search Engine Marketing Perth was a phrase that we went for belatedly, focusing most of our efforts on
Search Engine Optimisation Perth because that was seemingly where the hits were going to come from.
The thing about Keyword Research and finding proper niche phrases is that you also have to expand your view into the combinations that will also bring hits. It isn't really about the specific phrases when you get to this point, it's about the combinations. The two terms are identical except Search Engine Marketing Perth has a word in it ("Marketing") that is far more likely to be involved in peripheral optimisation than it's counterpart ("Optimisation").
In short, Keyword Research should focus on these things so that you don't miss out on things like "Web Marketing Perth", "Marketing firms Perth", "Internet Marketing" and so on.
Things like this, little things, are what make
Jex Analytics different. It's part of what makes us better than the other guys, who'll happily take your money for the keywords that YOU suggest, optimise for them, and then shrug their shoulders when you're not getting the return on your investment that you deserved.
We're not going to shrug our shoulders at you. If something doesn't pan out the way we both think it should, we're going to give you reasons why. That simple.