Retailers try to survive despite rising online music sales, while bands scurry to capitalize on opportunities on the web.
In an effort to get music fans to support their local independent music retailers, several stores joined forces along with notable recording artists like Metallica and Regina Spektor to launch Record Store Day, which was held on April 19, 2008. One of the participating stores was Amoeba Music, here in Hollywood, California, which is one of the city's most popular venues for Los Angeles residents who consider themselves to be true music aficionados. A trip to Amoeba not only guarantees you access to a wide selection of both new and used music, but also an opportunity to observe anyone from local musicians searching for rare imports to cover, to Elton John shopping for a new pop album.
Unfortunately, the charm and excitement of people watching and celebrity spotting has simply not been enough for record stores to bank on in terms of financial survival. With the decrease of record sales in the industry overall, and the continual rise of music downloads, it's unlikely that many beloved local independent music retailers will be able to afford to keep their doors open over the next few years.
According to a study reported on Techcrunch.com:
*There are more than 500 legal music services worldwide, ten times as many as four years ago
*About 6 million individual digital songs are available legally
*1.7 billion digital tracks were downloaded legally last year, up 53 percent
*Tens of billions of songs were swapped illegally
*The ratio of unlicensed tracks to legal tracks downloaded is 20 to 1
As retailers scurry to come up with ways to succeed in the market despite online trends, most music artists are brainstorming ways to capitalize on these trends in order to ensure their success in the industry. Developing a strong Internet presence is essential for any musician or band that wants to increase their fan base, record sales and get the attention and respect of the movers and shakers in the music world.
This weekend, RoGue and several RoGue fans embarked on a campaign to increase our presence on the web. Targeting Internet radio stations, emailing fans, and modifying our Myspace.com page were just a few of the strategies we employed during our big Internet push. (By the way, be sure to tell us what you think of our new page!) Since the launch of our first album on CDBaby.com, music lovers from all over the world have listened to our music and we've reached fans in many regions that we may have never encountered had we not relied on the power of the Internet to help generate exposure for our band.
In addition to improving our presence on the web, we're also tapping into the mobile market as well. Now you can download RoGue ringtones to your mobile device. When you text 'roguetime' 69937 on your cell phone or PDA, you'll receive a link where you can download "Found My Spot" from RoGue's sophomore album entitled, Play the Game. And it's totally free!
We'd like to thank all of our fans, especially those on Myspace, for helping us make the most of our web experience thus far. If you have any favorite music websites or Internet radio stations that you'd like to see RoGue on, feel free to send us a note. We welcome any and all suggestions.
Stay tuned for more information about RoGue's upcoming YouTube.com debut, and other exciting news! And don't forget to chime in and let us know what you think of our new Myspace page!