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Word has hit the street in the UK. MONO will be distributing with Madison & Fifth (guitar/bass products) and The Music Shipping Company (drum/percussion products), both specialized companies that focus on setting trends all across the country. We at MONO feel very privileged to be working side by side with both of them along with Brendan Murray who has been instrumental and an asset to our recent success in the UK. A fresh "off the presses" news flash will give more detail from miPRO (Music Instrument Professional):

MONO bags arriving in the UK

Andy Barrett Aug 14 2008, 11:46pm

The Trust Network establishes a second 'multi' distribution deal



A new line of gigbags and straps for guitarists, bassists and drummers, Mono, is soon to be launched in the UK through two separate suppliers, the Music shipping Company (handling the cymbal and stick bags) and Madison & Fifth – a new guitar accessories distributor in the UK.

Mono is the brainchild of Daniel Kushner (pictured), a California based designer with something of an esoteric background, having qualifications in industrial design engineering, environmental sustainability, and cultural anthropology.

Kushner's bag designs feature an ultra light, laminated foam shell with strategically placed ABS panels, providing, he affirms, "an unmatched level of protection for your most prized investments". His thinking behind the products is similar to that taken by several other accessory manufacturers, in that an expensive instrument deserves (and requires from the owners) suitably matched quality for its accessories.

Following on from the success of finding three specialist distributors for the Schertler range of acoustic instrument pickups, Brendan Murray's The Trust Network sourced two distributors to handle Mono's lines in the UK.

"We're very excited to be working with both Madison & Fifth and The Music Shipping Company to serve our players in the UK," Kushner told MI Pro. "With such focused expertise in their respective markets, fuelled by a personal enthusiasm for our product lines, we have the elements in place for a highly successful collaboration.

More importantly, with this specialized distribution model we will offer a valuable new addition to our dealers' stores by attracting the many under-served musicians we design for".

Peter Miller Smith of Madison & Fifth said: "We are delighted to have been appointed as the UK distributor for Mono's guitar range. The intelligent design, strong aspirational branding and sheer practicality of these unique cases and straps fits perfectly with our existing lines. The Mono product set will offer the retailer a real differentiator compared to the many 'me too' products on the market."

"With two such specialist companies in the UK percussion and guitar markets, recognising the area of business that is there to be catered for by Mono cases, the UK's dealers can be sure of the backup and marketing being done necessary to buy the brand with confidence," commented Murray. "Mono is already proving in recession-hit USA that there is an entire section of musicians who, when presented with an aesthetic in case design that exudes taste, displays top-flight industrial design engineering to deliver tremendous protection combined with less weight than anything comparable on the market and a truly innovative feature set, they are happy to pay for it. And the value is real. Normally the UK retail in pounds is around 80 per cent of the US dollar retail. At around $189 versus around £99, Mono's UK retail will be more like 50% off US retail."

Click here to get a full list of our dealers and distributors.

Dear Players,

After many design revisions, countless hours of photoshopping, and miles of code writing I'm pleased to announce the launch of our new site! Have a look and let me know what you think:

www.monocase.com

The site is complete with online store and we're having a 20% off launch sale until the end of the year. TIME TO HOOK UP THE BAND!!

Also, check out the other MONOplayers using our products (many of you are on there), download some digital merch, join our mailing list and spread the love by grabbing a banner link for your site.

Thanks again for all of your support.

Go Play!

Daniel
(about me)

Another close encounter of the awesome kind. Peter Hook - the mastermind bassist behind Joy Division, New Order, and now Freebass - met with us in San Francisco to talk music, design, and MONO sponsorship. We also caught his slammin DJ set. This man changed the course of music as we know it, and you can bet he travels in style - here he is sporting the MONO Wingman in Steel Grey. Look for more Hooky photos on our new site (coming soon!)

It's been a while.  Why?  The new website is almost up.  The new product photos look dope and the word is spreading.  We've been trying to hit shows with artists and bands we love.  So we hit the Minus the Bear show when they came into SF.  Grabbed a few tickets and headed to the Great American Music Hall and battled our way through hookers and Thai restaurants to emerge with sonic pleasuredness.  We also got to meet the dudes.  What's better than that?  Wendy's Frosties with fries?  Maybe.

Word on the street is that the Beatles got a hold of some cases.  However, we hear John always uses a roadie (Paul rolls eyes).

Ricky Mckinnie and the boys are Grammy award winners who are shown here at a show in Glen Ellyn, IL at the College of DuPage.  We first met Ricky at the NAMM show where he came into our booth feeling the cymbal and stick bag.  He said it right when he commented on the bags..."They feel real nice."  We look forward to being a part of the boys while they are on the go.

Have a looksy.