How to Start From Scratch And Grow Your Internet
Business Step-By-Step
The 7 simple keys that make the big difference between
success and failure.
- By Marlon Sanders
How to Start From Scratch And Grow Your Internet
Business Step-By-Step
To Get Your Profits Click Here
I started my Internet business from scratch.
In the early days it was AOL and Compuserve
marketing.
Later, the World Wide Web burst onto the scene.
If you're starting from scratch, I've been there.
If you're already got "something" going but you
wanna have multiples of that something going,
this article will help you.
Key #1: Build your lead generation
The heart and soul of your online business is lead
generation.
You've gotta have traffic to your site. And you've
gotta get people on your email list and make sales.
The most important skill you'll develop is the ability
to generate leads for your business. Never lose focus
on that fact.
If you haven't started a daily lead generation activity,
start today. Find something (anything) that generates
leads and get it running.
Even if it's only one lead a day. If you've heard the
Promo Dashboard interview with Daegan Smith, you know
he converts 3% leads off of Traffic Swarm.
He gets leads off of ezine ads. I personally am going
back to running ezine ads.
You can write articles, submit them, turn them into
videos, submit those, record an audio and submit it
to podcast directories.
You can post in forums 3X daily with a signature line
offering a freebie.
You can run a few pay-per-click ads or buy a banner
on Adbrite.com.
Just get started. It IS the engine of your business.
It's everything. Without it you are nothing.
Key #2: Add a new skill weekly or monthly
I believe that success in this business is built one
skill at a time.
You stack skill sets.
Maybe this week or this month you learn to do screen
capture video using Camstudio or Camtasia.
Next week or next month you learn to use Dreamweaver,
Sonic Memo or Photoshop Elements.
But you keep layering in skill sets.
In my Dashboard series, I try to turbocharge people's
skillset stacking. That's my objective. To put it
on fast forward.
You need to learn how to submit articles using article marketer or
submit your article. You need to learn how to use tracking links.
There are many skills to learn. Just add one a week and you'll be
rocking in no time.
Key #3: Outsource once you have a system
I really think some people are getting the cart before
the horse. Once you have something rolling, you outsource
it.
It's difficult in my experience to get results by
outsourcing what you don't already have rolling.
First get it rolling.
Then outsource it.
Key #4: The hardest person you'll ever hire is person
#1.
You'll worry and fret about whether or not you can afford
them.
If they have talent, you can afford them. If they have
mediocre talent, you can't afford them. If they have
a low level of talent, they'll suck money out of your
pocket.
But once you have something coming in, don't be afraid to
pay for help.
If you don't, it'll cost you in the long run.
Key #5: Never take your eye off the ball
The ball is your lead generation. Whether you use an
affiliate program, article marketing, seo, ppc, paid
advertising or viral marketing, that is the engine of
your business.
Never take your eye off of it. In Key #1 I said you
build your business by lead generation.
Now I'm telling you the secret to staying in business
is to keep the pedal to the metal when it comes to
lead generation.
Key #6: The better you convert visitors to sales, the
easier your lead generation will come.
You'll find it's easier to afford media, outsourcing
and help the more visitors you convert to sales.
Key #7: A robust back end fuels the fire
The more you have rock solid upsells in place, the more
you have recurring billing or forced continuity, the
more you have big tickets, the more you sell on the back
end, the more lubrication your business has and the
easier it runs.
A skinny rabbit will lose a long race for lack of fuel.
Keep your back end (your repeat business) fat and happy.
Out of all these keys, the most important one is #2.
Because if you keep doing that, you'll eventually do all
the other keys.
Leaders are readers. Charlie Tremendous Jones said that
many years ago.
And it's true.
There's a niche market I'm involved in as a buyer, not
a seller.
And what I've noticed is that the people who succeed in
this field are ones who have an awesome skill set. While
some people complain about how hard it is to learn new
things and how tough it is, the winners just keep plowing
away.
Some people succeed in business due to genius.
But the surest route to success is to keep plowing away.
Keep learning. Keep doing.
Balance your learning and your doing. If you spend 80% of
your time learning, that's likely too much unless you're a
newbie.
If you spend 90% of your time doing, you probably aren't
building your skill set enough and sharpening your saw.
Have a great week,
Marlon Sanders
To Get Your Profits Click Here