My Customized Mareking Plan for your home will very on the size, type, and price of your home. There is some basic things that I do for every home I sell. I am posting that below. I go above and beyond all other realtors in the level of innovation and creativity that I use to sell your home.
MARKETING PLAN
HOME SALE PREPARATIONS:
1. Prepare your home for the marketing process:
Present CENTURY 21 Customized Marketing System Provide Current Market Analysis
Review Pricing Strategies (see insert)
Estimate your net sale proceeds
Review market conditions and customs
Review Legal Issues
· Required Disclosures (Lead-Based Paint, Illinois Property Disclosure)
· Office Policy Agency Laws
· Introduce Sales Contract
· Review City/County Code Requirements (Example: Occupancy, Basement Habitation)
2. Discuss Commission Offered as a Tool to Help Sell Your Home.
3. Input your property into the MLSNI,computer system with up to extra pictures
making your home accessible to any agent in the surrounding areas.
4. Provide professional, multi-paged color brochures for distribution:
· Your Home (for prospective buyers and showings)
· My 4 Offices (85 agents)
· All Local Real Estate Offices
· Direct Mailings
5. Install a CENTURY 21 yard sign and directional signs as needed
INITIAL PROPERTY MARKETING:
6. Send out 400 'JUST LISTED' cards to area residents.
7. Arrange for a preview of your property by other real estate
professionals - personally inviting offices, and having a drawing, or Lunch
8. Set up your home on Realtor.com and CENTURY21.com as a showcase home
with enhanced comments and up to 5 extra pictures. Realtor.com is the #1
web site in the world for people shopping for homes on line.
9. Set up your home on Century21.com with up to 20 extra photos along with a
slide show. Century21.com is the #2 most visited site in the world for home
shopping.
10. Take a video Open House Tour for you home to show off beautiful property.
11. Post your home on myspace, youtube and Craig's list web sites with extra
photos and video-These are some of the most visited non-real estate web
sites in the country right now!
12. Target market to prospective buyers. Who is most likely to purchase your
home?
13. Schedule a Sunday open house - advertise in appropriate media. Setting up a computerized marketing program for your home to run during the open house.
ON GOING PROPERTY MARKETING:
14. Print Advertising: Your Home Will Be Advertised Every Day!
Elgin Courier News Marengo Chamber Newsletter
Lifestyle Homes Magazine Homes & Land Magazine
Marengo Magazine Daily Herald Newspaper
Chicago Tribune Kane County Chronicle
RealEstate Book Harmon Homes
Northwest Herald The Farmside News
15. Internet Advertising:
century21.com (#2) homeseekers.com harmonhomes.com
chicagotribune.com realtor.com (#1) chicagolandhomes.com newheritage.com homes.com mlsni.com
dailyherald.com homeadvisor.com
Thousands of CENTURY 21 Real Estate and Agent Web Sites and links.
16. Prepare for Showings:
· Home Preparation Tips
· Suggested Repairs & Maintenance Issues
· Office scheduling of showing appointments & special intstructions
· Your Role During Showings
· Use of Lockbox
17. Handling the Sale…Contract to Closing
· Responding to all offers
· Negotiation
· Home Inspection (negotiating repairs)
· Filing contract with attorney & constant follow-up
· Filing contract with lender & constant follow-up
· FHA Inspections
· Appraisal
· Verify survey, title, repairs, closing & city stamp have been completed.
· "The Final Walk Through"
18. Review market changes and marketing strategies every 30 days.