These are the first four songs ever recorded by new Athens band Pride Parade. Originally intended as a demo, the band decided that the record sounded so good, it should be released. I concur.
Comprised of three ex-Brown Frowners (Andrew Prater, Bubba McDonald and BJ Bracewell), along with Aaron Sims and Allen Owens, Pride Parade is conversely open-armed and tightlipped. On one hand, these guys sure have made a lot of word-of-mouth noise happen around town (which may, in fact, not be their fault at all), but refuse to give their songs any names and have only just played Athens for the first time during AthFest. Further, the name Pride Parade is questionable in and of itself: do they mean a gay pride parade, a parade with a patriotic theme, a collusion of the concept of each whereby identity politics are rendered a total joke or, which is most likely the case, are they just being difficult? Who knows.
What matters here is the music, even though there's definitely some conceptual work happening. This music is dirty. It's earthy and working-class and heavy and populist. It's also distinctively Southern without being anything close to traditional Southern rock. Just as Mudhoney can be the most authentic representation of hard rock from the Pacific Northwest, Pride Parade runs neck-and-neck, already even, with Music Hates You for the Southern title. But that could be extreme on my part. At any rate, Pride Parade is definitely a contender.
Pride Parade's music is heavy metal distilled through the disappointment of post-boom grunge and the exhaustion of the service industry. The lead guitars are slaps to the back of the neck rather than exercises in dexterity. The rhythm guitars are, at once, jolting and bottom-heavy. The vocals are both accusatory and possessive of an us-versus-them quality, which is different than the we-versus-you quality that Brown Frown had. Forget Clinton, Obama, Biden, Kucinich, Edwards and them. Vote Pride Parade in 2008.
Gordon Lamb
Flagpole Magazine 07/04/2007