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Listen in to an excerpt of the live teleclass, Leveraged Marketing Basics: 5 Simple Steps to Turn One Hour into a Successful Marketing Plan. In this episode, I share with you the keys to creating content that you can then repuropose into a successful online marketing plan. Host your teleseminars with the all-in-one tool, Intant Telesemina

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Recently, I’ve been getting a lot of questions from my clients about what online marketing strategies they should really be focusing on.

There’s so much hype going around these days that it’s hard to know which strategies deserve your time and money. I also notice that even when entrepreneurs do know which strategies and technologies interest them or help them gain traction with their target market, they often don’t know where to start.

Between article marketing, press releases, audio podcasting, video podcasting, viral video submissions, ebooks, teleseminars and webinars, it would be easy for you to go nuts before you could master all of these strategies and the technological learning curve that comes with each new one.

Well, I would like to share with you a simple way to leverage many of these strategies without having to generate any new content or spend months learning new technologies. It’s a tactic that all successful marketers use and in many cases, it is what separates those who struggle and those who make a massive impact on the world.

Join me for a free teleclass next week:

Leveraged Marketing Basics: 5 Simple Steps to Turn One Hour into a Successful Marketing Plan

The call is at 4pm Pacific time on Thursday, April 10th 2008. Make sure to add this date to your calendar right now.

Register here:
www.northbankaudio.com/teleclass

Even if you don’t think you’ll be able to make it, you should definitely register as there will be a recording made available shortly after the time of the class. You can only get access to the recording if you register for the class in advance.

Here’s the link to sign up for the class again:

www.northbankaudio.com/teleclass

Remember, the call is at 4pm Pacific time on Thursday, April 10th 2008.

After you click the link above, you will be directed to a form. Simply enter your information there and you will register your spot for the teleclass and receive the call in information. Of course, we will never rent, sell or share your information with anyone.

"See you" on the call next week!

By Caleb Scoville - Founder and chief engineer of North Bank Audio Solutions

Overview: Treat your business as an art form while saving time and generating income with audio and video marketing and product creation strategies.

 Episode 4 - What Can the Entrepreneur Learn from the Starving Artist? [6:36m]: Download

Transcription:

Are you as passionate about your business as a musician is his or her music or a painter his or her paintings? If you're not, you might as well stop reading now – but if you truly care about your business, you must treat it as art.

In school, I once heard this quote:

"Art is everything except things inherently necessary to survival and procreation."

In this sense, a caveman running from a tiger is not art. Climbing into the tree to escape the tiger is not art either, but the moment he realizes he has outsmarted his hunter and mocks the tiger with a taunting face or gesture from his perch – that is art.

In this very same sense, your business is art. Sure, it brings in money and affords you the ability to eat, have shelter and otherwise provide for yourself – but going into a business for yourself wasn't purely an act of survival.

Think about it – could you physically continue living is you had stayed in your job?

Going into business was an act of art because it went beyond the basic needs and genetic programming of survival and procreation. You went above and beyond the bare essentials to create the life that you wanted and to fill a need in the world – much like a painter or sculptor creates based on creative desire.

For this reason, it only makes sense to be as dedicated to the needs of your business as the artist is his or her work.

As a budding musician in high school, I remember saving up and spending my last dollar (literally) on a new Gibson Les Paul guitar. It felt good because I knew that tool would help me in my artistic endeavors for years to come. There are plenty of painters who eat top ramen just so they can afford art supplies.

Here's the big difference between you and the starving artist – you have the ability to make your investments pay off, big time! Most musicians and artists will never see a dime from their time and money spent on their art and they are perfectly happy just creating it. You have the advantage in this situation because as long as you invest wisely, it can pay off over and over down the line.

So - by now you're probably thinking, what does this all have to do with audio and video anyway?

I've met so many business owners who are afraid to invest in new marketing strategies or to create new information products because of the initial cost. What they fail to see is that in order to make great paintings, you must buy new paint every once and a while.

Here are a few things you can invest a little bit of time and money in that are sure to result in more profits and more free time in the long run.

1. Teleseminars: Stop working exclusively one-on-one and interact with your prospects and customers. You can record them too and have them transcribed for easy product creation and content repurposing.
2. Audio Information Products: These are so easy to create, it's not even funny. In a matter of hours, you can put a new information product together.
3. Podcasts and Blogs: These are easy to create and manage and can help you gain web traffic, credibility and new audiences. Podcasts are especially useful because they help your prospects and customers get to know you more intimately.
4. Viral Video Marketing: Repurpose video and audio that you already have or create marketing videos and distribute them to the top video sites. People are literally becoming famous these days without even having to leave their homes.

Did any of these suggestions overwhelm you? Or perhaps you barely even know what they are. Remember, you only have so much time and you can't be expected to do it all yourself.

That's why so many entrepreneurs have turned to us to outsource their audio and video marketing and product creation needs. We've done the research and we already have the best tools so we can guide you through the process of implementing these new marketing and product creation strategies. It's easier and less expensive than you think.

To get started, contact us at info@northbankaudio.com or www.northbankaudio.com

Get the Special Report and Audio Program:

7 Deadly Mistakes Service Professionals Make When Creating Audio Information Products … and How to Avoid Them

Register here for instant access!

By Caleb Scoville - Founder and chief engineer of North Bank Audio Solutions

Overview: The first steps to easily creating high quality, professional audio products and presentations without spending loads of time or money.

 Episode #1 - Expert Audio Creation Tips [00:11:03m]: Download