FASCINATING "PR 2.0" idea offered in this post: PR Squared: Daily Servings of del.icio.us Delights. 

Whoa.  Takes a bit to wrap your brain around.  It really illustrates how things are changing, both for how marketers get their message across, AND how reporters find their information/story leads.

Taking PR Squared’s lead, I created a del.icio.us page for the Scrapbooking Industry, in hopes that the link could be passed on (and the RSS feed subscribed to) by mainstream media reporters looking to keep tabs on the scrapbooking industry, and/or need background information for a story.

Other links available:

http://del.icio.us/ScrapbookingIndustry/magazines

http://del.icio.us/ScrapbookingIndustry/blogs

http://del.icio.us/ScrapbookingIndustry/"scrapbooking statistics"

http://del.icio.us/ScrapbookingIndustry/thought-leaders

http://del.icio.us/ScrapbookMarketing

NOTE: PR Squared is the blog of SHIFT Communications, creators of the "Social Media Press Release" -- another PR-pioneering concept

What do you think?

Edited to Add: Jeremiah Owyang, Web Strategist Extraordinaire, linked to this post, and said it was "smart thinking."  Sweet.

Some useful articles recently featured on Entrepreneur.com:

Marketing to Moms: "When trying to reach the "Mommy Market," keep their busy schedules and individuality in mind."

E-Mail Subject Lines: Beyond the Basics -- "Still having trouble with your e-mail marketing campaign? Use these expert subject line writing tricks to grab prospects' attention."

It's Not Too Late to Get Your Business on MySpace: "Feel like you're a bit behind the social networking trend? You can still make it work for your business with these simple steps."

Marketing Through Home Parties: "Take the low-tech, high-touch route to network marketing with these tips for throwing successful home product parties."

A marketing tip from Home Business Magazine Online, this one from the article, "If You're Looking for Ways to Stand Out from the Crowd, Try Putting Pen to Paper".

When was the last time you received a handwritten note from a business associate? It may be that it was too long ago for you to remember.

On the other hand, if you have gotten one lately, you know exactly who sent it and when. Handwritten notes have become almost extinct in the business world. So if you are looking for ways to stand out from the crowd, to be noticed by your colleagues and clients, try putting pen to paper whenever you have the slightest excuse.

I've heard this tip from other marketing gurus, such as John Jantsch at Duct Tape Marketing (specific tip here), and Heidi Miller of Diary of a Shameless Self-Promoter (episode #23, specifically).

As professionals in the scrapbooking/paper crafting industry, this is a 'gimme' of a promotional idea. We can make our own cards! So not only can we take our customer service a step further by sending out handwritten notes, we can also handMAKE them! We ROCK! (I actually sent that 'one-step-further' comment to Heidi, and she mentioned it on her podcast, in episode #27. Yea me!)

I've been asked to teach a class/seminar at Memorytrends and would appreciate some input. This will most likely be a lecture-based seminar, no hands-on scrapbook-y projects. Here are the two ideas I have so far:

Blogging Basics: key terms and definitions, overview of hosting/software options, marketing applications, traffic generating tips

Web 2.0 and You: overview/compare & contrast of general "new media" tools such as blogs, podcasts, del.icio.us, MySpace, flickr, YouTube, and other social media tools and how to use them to promote a business.

My interest (and expertise) tends towards marketing + web/technology - last year my talk was on communicating with email newsletters and blogs. What technology issue would you like to see me address? Or what other marketing issue could I cover? Maybe something related to digital scrapbooking?

Thanks for your help!

Having listened to several teleseminars and podcasts about the wonders of MySpace recently, I've decided to jump in.  Still "moving in" and getting things configured.  Currently seeking Friends for marketing referrals and networking.