There's an old saying that says the only thing you can count on is change. Everything changes and nothing stays the same forever. That's certainly true for the Internet, particularly in the methods used by the major search engines like Google to rank Websites in their search listing. Before the search engines upgraded their search algorithm, Webmasters would use techniques such as stuffing pages with hundreds of keywords in order to increase the keyword density of the page. Often the color of the keywords would be the same color of the page's background so you wouldn't see all the meaningless words, but the search engine spiders would pick them up and give the page a higher standing in the search results page. 

The search engines eventually caught up with all of those types of unscrupulous methods and will actually penalize or blacklist domains that practice those methods. The entire Internet is experiencing a paradigm shift as technology continues its evolution. One of the major changes is the way the search engines look at information, and consumer generated media, like blogs; which are increasingly a major consideration in search engine's algorithms.

It's not necessarily the search engines consider people's opinions to be more valid than news or information providers. The fact is the major bolgs are continually being updated with new information. Some of the major blogs have thousands of updates on a daily basis. Websites with continual updates are a prime consideration with the search engines because they consider them to be more valid than sites that are stagnant and rarely update their information.

As a result, over 40% of search results contain consumer generated media, or blogs; according to Bob Cefail of In Touch Media, Inc. The search engines are not going to "consider the source", if you will. They simply consider the busiest sites to be the best sites. This can sometimes have a significant impact on people's perceptions. Because there's generally no editor between the blogger and the general public, blogs can significantly affect a business' image or a political platform. Evident by the tremendous effect blogs had on the last presidential election.

If you're familiar with Matt Drudge, then you know his site has a very powerful following on political issues. Sure, he posts the real news but in the beginning, according to Widipedia.com, "The original issues of the Drudge Report were part gossip and part opinion." And now the site has a worldwide influence on the masses!

The paradigm shift in the Internet information consolidation includes top runners like Technorati.com and numerous other blog directories like BloggerTalk.com. Major article hubs like EzineArticles.com and others, are a prime source of information on a variety of topics. And most of the articles are written by the average person who has knowledge or opinions in a certain area. Each of the major article hubs can easily contain hundreds of thousands of articles. But the fact is they are simply super-blogs!

So although you can use a blog for personal reasons like staying in touch with family, friends and co-workers, a blog can be a very powerful marketing tool for promoting your services or products. As you develop a large following, your blog can become a centralized resource for a number of people who are interested in a particular topic. And you can easily monetize your blog by including Google AdSense ads, or sell advertising space to similar blogs or businesses.

The world is changing rapidly and instant access to information is a major player as the reason for that change. Politics, businesses reputation and local issues are just a few of the areas that will increasingly be affected by blogs and their standing in the major search engines.

Everyone knows the Internet is growing exponentially and continually evolving. The major players in the continual evolution of the Internet are the major search engines and consumer generated media such as blogs. Because of the continual changes, a well rounded Internet marketing strategy must include a variety of proven marketing options to ensure success. I will outline 3 of the most effective Internet marketing solutions available and how they relate to your marketing strategy.

SEO Optimization

Search engine optimization (SEO) is the first because the free advertising afforded by the search engines is partly determined by on-page optimization techniques. With thousands of new Websites being created daily, the competition for a listing on the first search result page is increasingly saturated for the popular keywords. Statistics show better than 75% of people only look at the first search result page, and a similar percentage only click on the top search listing.

In order to compete effectively, a Web page must be designed around a keyword or more effectively, a keyword phrase. The keywords must be included in the page's title, keyword META tag, page's description, the first heading (using the H1 HTML tag), throughout the body of the page and within the last 25 words on the page. These are just a few of the basic SEO on-page options that although will not guarantee a first page listing, are definitely required as a starting point in an effective Internet marketing strategy.

In most cases, there is too much competition for certain keywords such as "golf clubs". A better strategy would be to use "golf clubs Chicago" or handcrafted golf clubs". The more specific you make your keyword phrase the better. A number of free tools are available that will show the popularity of keywords and how often they are used in the search engines on a monthly basis. These will allow you to customize your Web page knowing the keyword phrase's popularity. If you get the first page listing for a keyword with less than 100 searches per month for instance, then it doesn't matter because your traffic will be very limited.

Link Exchanges

Once the on-page optimizations are complete, the off-page optimization options need to be addressed. Link exchanges are perhaps the best off-page SEO technique available. If you download and install the Google toolbar on your browser, you will see the Google PageRank of each site you visit. Your PageRank is determined by the number of other sites linking to your site, and the QUALITY of the link is a major consideration. Pages are ranked from 1 to 10. The higher the PageRank of the site linking to yours, the better. Sites with a PR7 and above are considered as authority sites and a back link will send Google's spider to your page on a regular basis.

There are a number of ways to get a back link to your site. You can email a request to the Webmaster for a link exchange and if they agree you would return the favor by placing a link to their site on your page. You can also purchase the link. A number of sites offer this service for a monthly fee. So if you want to quickly get your site listed by Google and the major search engines, then paying for a PR8 back link for a month or two might be well worth the investment in the long run, as new sites are placed in a "sand box" by Google for several months until they prove their longevity.

One back link from a PR8 site is worth 1,000 back links from PR2 or less sites. As a matter of fact, numerous links from low ranking sites will actually be detrimental to your site, because each back link is like a vote for your site. If you have too many low ranking sites voting for yours, Google will be reluctant to reward your site with a higher PR. You have to do your research on the site that offers to link to yours because if they were blacklisted by Google, your site will receive the same fate and you probably will never recover from this.

A PR 4 or 5 is relatively easy to attain. So your best bet is to limit your back links to PR5 and above for the best results. And by all means avoid link farms. Before Google upgraded its algorithm, just the number of back links was considered. But now the actual PageRank of your back link is considered AND the PageRank of the sites listing to THAT link. Links from link farms are now looked upon as basically spam links. You would be better off purchasing a listing in a major link directory like Yahoo or DMZ. It's definitely worth the investment as these are authority sites and are a major vote for your site!

Blogs

As previously indicated, consumer generated media is a major factor in the evolution of the Internet. Case in point is the enormous effect blogs had on the last Presidential campaign. A very large percentage of most searches will include blogs on the first page listing. Over 50% of purchases, online and offline, are preceded by an online search for more information. And a large percentage of the information is offered by blogs. People are very interested in the opinions of others on their topic of interest.

The major blogs are updated on a daily basis which is very important to Google's algorithm which uses the frequency of updates (daily, hourly and by minute) as a determining factor in the search result ranking. A powerful marketing method used by the major blogs is to submit articles on a particular topic to the major article hubs such as EzineArticles.com. The article hub benefits by having continually updated information (which Google likes) where they can place their money making AdSense ads. The blogger benefits by having a back link to their blog at the bottom of the article.

As numerous other bloggers and Webmasters access the article hubs for fresh information, the article can be syndicated virally to a number sites on the Internet. This creates a number of back links to your blog or your site generating an enormous amount of pre-qualified free traffic.

In Summary

These are just a few of the most effective online Internet marketing options available. Other options such as auto-responder email, Ezine advertising and pay per click advertising should be included in a well rounded Internet marketing strategy. No matter what options you use, you definitely need to start with your on-page SEO techniques. Your listing in the search results will be enhanced by a properly optimized page.

Further optimization must include the off-page SEO techniques such as generating back links with the major site directories, link exchanges and articles submitted to the major article hubs. Using a blog for a reference in your article can be a good thing as people will be more inclined to visit a blog since it's not a sales page. Once they have received enough information and you have generated their confidence in your opinions, you can end up with a life time customer.

The "Triangle of Relevancy" is used to describe the relationship between the text in a landing page, a sponsored advertisement and the keyword or phrase that's entered into a search engine. Google places a premium on relevancy as it endeavors to ensure visitors have a positive experience by getting search results relevant to their search terms. I will outline specific steps an advertiser can take to maximize their landing pages and sponsored advertisement's effectiveness in their search engine marketing endeavors.

Relevancy with Landing Pages

The product, if you will, of any search engine is the resulting landing pages. The page's relevance to the search terms determines whether the page will show up in a search and at what position. Google's algorithm scores each page and/or sponsored ad's relationship to the keywords or phrase and uses this information to assist in determining the order in which the landing pages and AdWords ads are placed. The algorithm also monitors the amount of time a visitor spends on a page and includes this in the score.

Search engine optimization (SEO) techniques such as placing keywords in the page's title and throughout the body of the page can sometimes affect the position of a page in the search results. But of greater importance to Google's algorithm is whether or not the keywords are located on the landing page and whether they are randomly included simply to increase the density of the keyword on the page.

A common scenario is for Web developers to design a number of landing pages for the same product specific to certain keywords. Using this method you can end up with 10 or more landing pages for each of your products. This can be expensive, time consuming and difficult to maintain as regular updates are required on each page.

This can be much more efficiently accomplished by using a product entitled Search Chameleon. This product uses scripting on a landing page and a related sponsored ad to adjust the text in the landing page in REAL TIME according to the keywords entered in the search bar. The scripting can be used in the page's title or anywhere in the body. This not only saves development time but makes page updates much simpler since you're only working with one page.

It also assures your page will be relevant to the search regardless of the search term entered. This can be a compelling factor in a visitor's decision to spend more time on a landing page. An advertiser is then able to maximize on the relevancy of their landing pages by automating previously manual processes.

Relevancy with AdWords and Sponsored Advertisement

The "Triangle of Relevancy" would not be complete without the search terms being included in the title and/or body of your sponsored ad. Google and most search engines will highlight the search terms in the sponsored ad anywhere it shows up. This allows your ad to stand out and draws attention to the visitor that your ad is relevant to their search.

So, in stead of loading your Adwords campaigns with numerous non-relevant keywords, your best bet is to use a single keyword or phrase that's relevant to your ad allowing it show up in both the title and the body of the ad. This means you should write several ads specific to a keyword or phrase for your Adwords campaigns. This not only makes your ad more relevant but it pre-qualifies your prospect as the ad contains the specific key terms they're searching for.

Another way to really boost your sponsored ad's visibility is to have the keyword or phrase in the destination URL at the bottom of the ad. If you're using an affiliate link, you may not get as good a click through rate as with a non-affiliate domain, because people will respond more favorably to your ad if they think you're the product owner.

The best way to show you're a professional is to use your own domain name as a redirect to your affiliate site. You can use the keyword or phrase in a successful ad as the domain name and your keyword will be highlighted in the title, the body of the ad AND in the destination URL!

The second best way to show you're a professional is to use a keyword as a sub-domain for a domain you already own, i.e., keyword.MyDomain.com. Notice the keyword is in front catching the eye of the prospect first. An alternative would be to add the keyword as a landing page name, i.e., MyDomain.com/keyword.htm. Using these two methods works best when you have a generic domain name like 123.com which will work with any product and does not conflict with the keywords.

In Summary

The "Triangle of Relevancy" is the most important aspect of a successful search engine marketing strategy. Google is very careful to ensure their visitors have a positive experience with their search engine so they reward the more relevant advertisers with a higher position in the search results and their AdWords ad placing. Both the landing pages and the AdWords ads should focus on specific keywords or phrases for maximum relevancy.

As previously highlighted, Search Chameleon will allow you to customize a single landing page, which will update the page title and body text with the specific keywords or phrase a visitor enters into the search engine. Search Chameleon is a proprietary application included in a suite of B2B productivity software called PromoBlackBox. Also included are Google AdWords training CDs developed by a top Internet marketing company. There are a number of additional proprietary applications and software included that will assist advertisers in maximizing on the triangle of relevancy as indicated in the audio overviews at the company Website.

The search engine marketing landscape is continually evolving as new technology is introduced. Search engines are continually updating their processes as developers learn how to counteract them. One thing that probably won't change is the triangle of relevancy with the search term, the sponsored ad and the landing page. People will always want specific answers to specific questions.

Sydney Nelson is a Microsoft Certified Professional and has a Bachelor in Information Technology.  More articles on search engine marketing are available at http://blog.PromoBlackBoxZone.com

One of the most effective methods used in Internet marketing incorporates search engines. The fact is the majority of purchases, online and offline, are preceded by online searches in the various search portals like Google and Yahoo. Companies that know this endeavor to employ the latest search engine optimization (SEO) techniques into their Web pages in order to gain a competitive edge in the ranking of their Web pages in the search results.

In the case of Google, your page ranking is determined by a number of factors including the relevance of your page to the specific search terms used. Basically, Google's algorithm monitors the amount of time a visitor spends on your Web page since the relevance of your page to the search terms used is a major factor in the importance of your page to a prospect. This is important because your page ranking and sponsored ad per-click cost are factored based on the algorithm results.

In order to compete effectively Web developers frequently design a number of landing pages for the same product specific to certain popular keywords. SEO techniques such as using keywords in the page's title and in the page text in a number of pages can be difficult to maintain and very expensive to employ.

A software product named Search Chameleon was designed to automate this process thereby saving advertisers both time and money. This technology helps to ensure search campaigns achieve high page ranks and sponsored ad views resulting in higher conversions and lowered per-click costs.

Search Chameleon allows a Web developer to incorporate scripting into a landing page which will allow the text in the title or the body of the page to adjust in REAL TIME based on the specific keywords used in the search engine or a sponsored advertisement.

This completes a triangle of relevancy with the search term entered in the search engine, text in the sponsored ad and the text on the landing page. As stated previously, this can result in a very positive rating with Google's algorithm thereby enhancing your search engine marketing campaigns.

Search Chameleon is a proprietary business application and included in a suite of B2B Internet marketing tools named PromoBlackBox.This suite of tools includes other proprietary software and hosted applications intended for small to medium sized business. It was co-developed by a top level Internet marketing company recognized by both Google and Yahoo with their highest honors.

The search engine marketing landscape is continually evolving as new technology is introduced and as Web developers learn how to "beat the system". One thing that probably won't change is the relevance of a landing page to the specific search terms used. Using Search Chameleon and the other business productivity tools included in PromoBlackBox is one way to ensure a business is on the cutting edge of today's competitive search engine marketing strategy.

PromoBlackBox is a suite of proprietary software and hosted applications designed to enhance small and medium sized business Website's online presence and visibility, convert prospects into customers and generate increased revenue. The package includes hour long training sessions twice per week in a Webinar chat room. They actually train you on how to effectively use all the applications included in PromoBlackBox, how to use social media sites like MySpace.com and other Internet marketing techniques.

For a large percentage of business Websites, this would be a like a medical IV of saline solution to a dehydrated person in the desert. Because, the fact is probably 90% of the 25 million businesses in America don't have a clue about Internet marketing and they use their Websites as a glorified business card. They set up their sites and expect people to just come for a visit. That's your typical "brick and mortar" mentality; just open up a neighborhood store and people will walk by and stop in, because they just happened by.

That doesn't happen on the Internet. If you want Website visitors, you have to advertise on Google and other pay per click services; you need an autoresponder to follow up on all your prospects and customers on a regular basis; you need to send out surveys to get feedback on your marketing strategy and generate custom leads; you need to write articles describing your services and products and submit them to the major article hubs where thousands of people will copy them and add them to their Websites and Blogs.

These marketing strategies and more are what you can automate with the applications included in PromoBlackBox. Although search engine optimization techniques are used to enhance a business Website's standing in the search engines, they are only temporary since Google and Yahoo periodically change their algorithm and their rules of the game, if you will.

But the applications contained in PromoBlackBox are unique and are not dependent on commonly employed search engine optimization techniques. For instance, Search Chameleon is one of the proprietary products in PromoBlackBox. Just like the chameleon changes according to the environment or certain stimuli, Search Chameleon changes your landing page (from a Google search for instance) to include the search terms you entered in the Google search bar. You can have the search terms show up on the page heading and/or in the body of the page.

This completes a triangle of relevancy of search terms with:

1. the Google search bar
2. the AdWords advertisement and
3. the landing page.

This is a HUGE plus with the Google's algorithm that monitors the amount of time your Adwords prospects spend on the landing page and the site itself. All of this is factored into your AdWords cost per click and the ranking of your AdWords advertisement.

But the best part is your prospects are more likely to spend some time on a landing page that is relevant to the exact search term they entered in Google or Yahoo. Additionally, using Search Chameleon alleviates the requirement of having dozens of customized landing pages specific to certain keywords, because the page text will adjust in real time according to the search term your visitor uses in the search engines.

PromoBlackBox Included Applications and Services

• Search Chameleon Allows your Website to change and adjust in response to the people who visited it IN REAL TIME
• Sales Scout An advanced survey lead generation system that can be used with ANY lead or prospects database or list
• Autoresponder Unlimited Includes the same powerful features of other autoresponder services and software but at a fraction of the cost!
• Google AdWords Bootcamp Four fully narrated training CDs that teach you how to set up and run your Google pay-per-click campaign like an expert (created by ITMG).
• Article Submitter Software Use this utility to submit your articles to all the major article hubs automatically.
• Viral Article Toolkit (Business Articles) Designed to allow a company to produce dozens of articles for easy distribution on the Internet to gain free publicity.
• Business Tips Viral Article Toolkit Designed so that any company can swiftly put together content for e-zines or tips to their client or prospect databases
• 20 Additional Business Productivity Software Downloads Most with video training on a number of Internet marketing techniques.
• 2 Hours of Training per week in an Online Webinar Chat Room The technology and training provided by PromoBlackBox staff cover five distinct areas:
  • Generating website traffic
  • Web design applications
  • Converting website traffic into sales
  • Staying in contact with Internet prospects
  • Gaining free Internet publicity

PromoBlackBox was designed by Craig Garcia of EDCGold.com and Bob Cefail, Chairman of the Board of In Touch Media Group, Inc.; a publicly traded company. ITMG is one of Google's top 25 companies and was awarded Google's highest distinction, "CORPORATE" level rating. ITMG was also awarded Yahoo!'s highest rating, "AMBASSADOR" class. There are only a dozen companies in the world that hold both of these ratings concurrently.

You can only acquire PromoBlackBox through a distributor with EDCGold.com. As I mentioned, some of the applications in PromoBlackBox are proprietary software and you are only paying for a license to use them.

So for the 90% of the businesses in America that don't have a clue about Internet marketing and modifying their Websites to generate paying customers, PromoBlackBox offers a complete package of business productivity software and hosted applications that will instantly bring their Websites into the 21st century and on a level playing field with any Internet giant. Additionally, the support and training from one of the world's top Internet marketing companies, ITMG, is a priceless asset well worth the miniscule monthly fee.

Sid Nelson is a Microsoft Certified Professional and has a Bachelor in Information Technology. He has a number of active Websites he personally developed.

Discover how you can dramatically increase your Website's productivity and upgrade your Internet marketing skills to positively impact your client base. Please go to http://PromoBlackBoxZone.com Listen to the video and all the audios detailing all the products and services included in PromoBlackBox.

For a one time fee of $495 and $95 monthly for 2 hours per week of online training from a top Internet marketing company, you have a very affordable solution for generating increased revenue and taking control of your online marketing efforts.

So go ahead and get a copy, and find out how you can change your life, forever!