Interview by Scott Thill
Courtesy of WIRED
As one of the finest DJs alive, Rob Swift has repped turntablism far
and wide. He's won DJ contests, starred in the all-DJ supergroup
X-ecutioners and even the odd GAP commercial, all while releasing a
string of solid solo efforts and collaborating with diverse luminaries
like Bob James, Herbie Hancock and the always irrepressible Mike
Patton.
These days, he's returned to his roots with Ill Insanity, a collective
that also includes X-ecutioner grads Total Eclipse and Precision.
Throw in an ongoing world tour and Ill Insanity's recently released
debut Ground Xero, and you've got one hard-working turntablist with
his heart set on revitalizing his art for the digital age.
Listening Post caught up with Swift about his new supergroup, Barack
Obama, bling rap and why Serato Scratch Live is a gift from the gods.
Listening Post: You've made it clear this is not X2. Is it good to get
some of the drama behind you and get back to turntablism?
Rob Swift: I feel Ill Insanity has willingly taken on the
responsibility of re-exposing our art form, turntablism, to a new
generation. During the mid 90's or "Golden Years," the X-ecutioners
were a part of a DJ movement that was alive and vibrant. But now, the
consensus is that the movement is dead. Ill Insanity's main purpose is
to breathe life back into the art.
Being self sufficient, not relying on a major label to introduce what
we do to the masses, and taking back control of our artistry has led
to a more healthy, fun situation for us. The chemistry between
Precision, Total Eclipse and myself is the strongest I've felt within
a group since my days as an X-man. We practice almost everyday, we're
hungry and we're on the same page. Within a year of forming Ill
Insanity we completed and released our first album, toured Europe and
the United States, we even made appearances on ESPN and BET. I think
it's safe to say our approach to things is working.
Listening Post: How has turntablism tech changed since X, and have
those changes made it easier for budding DJs to get into the game?
What have been some of the most interesting products or developments
you've seen lately?
RS: With the advances in DJ-oriented technology like Rane's Serato
Scratch Live and their TTM-57 mixer, our Guitar Center Sessions tour
allowed us to interact with the audiences that came to see us on a
more personal level. There was a Q&A session at each location and we
also took part in workshops that allowed us to explain the technical
side of what we do. We talked about everything, from how we
incorporate Serato Scratch Live in our stage show to breaking down the
art form of turntablism itself. As the X-ecutioners, we relied on
vinyl for our performances. But people don't realize the lengths we
went through to put together a show on vinyl. From composing show
records and having pressing plants manufacture 100 to 200 pieces of
vinyl so that we had our material from our albums narrowed down to
three to four pieces of show vinyl, to traveling with a sound man that
would help us sound check and monitor the live show to minimize the
feedback issues we would almost always experience.
I can't speak for other DJs but I can honestly say, with all the
confidence in the world, that technology like Serato Scratch Live and
the Rane TTM 57 Mixer have made it possible for us to do what we do in
a more effective way. Don't get me wrong, if you suck on regular
vinyl, you're gonna suck on Serato. The technology hasn't necessarily
made it easier from a technical standpoint. It's just opened the doors
for much better sound quality and more creativity. I try and focus on
being able to adapt and master what's in front of me. I've
experimented with it all, turntables, CDJs, foot pedals, Serato and I
always shelve what doesn't fit my needs and embrace what does.
Listening Post: How has the response to Ill been on the road? What
other acts in the turntablism game are repping the movement well?
RS: The response to Ill Insanity world wide has been very positive.
The fans truly appreciate our efforts in rejuvenating the Tablist
scene. Other noteworthy acts we feel exist in the movement are C2C and
Birdy Nam Nam from Europe. Honorable mention to Triple Threat, D
Styles, Q-bert, Roc Raida, Ricci Rucker, Toadstyle, and Excess.
Listening Post: Bling rap is on the way out, and a conscientious
hip-hop seems to be on the verge of a return. What will you miss the
least out of these last eight years?
RS: What I will miss the least is the type of commercial rap that
fails to challenge the listeners. It baffles me how we're in the
middle of a recession, people are losing their homes to foreclosure,
fathers and mothers are being laid off and all rappers want to talk
about is their million dollar houses and the bling on their wrists and
necks.
Listening Post: How about the future? Are you pulling for Obama?
RS: I'm definitely ready for a change and I think a candidate like
Obama is the perfect person to bring about that change. The man is
amazing and I think having him in office will spark a positive,
activist mentality amongst us all.
--
Rob Swift
Ill Insanity's debut album Ground Xero
is now available @ the iTunes store and www.fatbeats.com
For more information please visit djrobswift.com or myspace.com/illinsanitydjs
