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Last Updated: 8/14/2007

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Gender: Male
Status: Single
Age: 33
Sign: Pisces

Country: US
Signup Date: 8/14/2007

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Wednesday, August 22, 2007 

Category: Web, HTML, Tech
The kingdom of God is within you. -- Luke 17:21

***

The notion of Christ consciousness is simply that the spirit and divinity of Christ is within you. It is this consciousness that it is essentially the will of God. Living their life as an expression of this consciousness -- i.e. living life with a "what would Jesus do?" mentality -- is what Christ consciousness and being a Christian is all about.

Being a Christian is about being a messenger for Christ's message.


Photo by striatic

It is this understanding that forms the bond of the Christian community. It's the Christian version of The Nod.

The Connection Between Christ Consciousness and Cloud Computing

Now let's switch gears.

We know that web 2.0 is about the network becoming the operating system; it's about stuff like Delicious, which takes individual data (bookmarked sites) to make a collective resource that everyone can use.

Just as Christians are united by their trust in the message of Christ, web 2.0 is about the individual nodes of the network being united by their trust in the platform.

Google consciousness is each member's trust in the Google cloud.


As we noted in our article on 9/11 and disruptive innovation, the key to the disruption of platforms -- in other words, of clouds that gather and process data -- is trust: it's about whoever can create the most trust.

Just as trust and faith in Christ is what bonds all Christians, so too do platforms need to compete to offer the most trustworthy cloud.

How Can We Create Trusted Clouds?

As Google's search engine has taught us, this means we need to create trust filters in determining who's showing quality ads, who's publishing quality information.

As AdSense has taught us, we need to learn to monetize at the edge; in other words, learn to monetize virally, and use money to incentivize trust in our network (this point represents a weakness for AdSense).

As Outside.in is teaching us, we can build networks of trust by finding useful ways to remix and reclassify that which is already around us.

As JDawg is teaching us via Mahalo, there is a role for humans in this game as well; after all, it is humans who are ultimately the arbiter of what exactly constitutes trust. As we know, though, JDawg lives in a false reality, one in which a man in a cave got past the world's most powerful air defense to crash two planes into two buildings to cause three buildings to be allegedly destroyed by fire, thus marking the first time in world history that three steel buildings were destroyed by fire (even though a peer-reviewed scientific process says fire was not the cause).

Christ Consciousness: It Begins With the Truth

Christ consciousness is a platform whose trust stems from the Truth.

John 8:31-32:

Jesus said, "If you hold to my teaching, you are really my disciples. Then you will know the truth, and the truth will set you free."

Trust comes from the truth: a message that rings true for Christians expressing Christ consciousness and for web 2.0 kids playing the cloud computing game -- i.e. the cloud consciousness game.

In Christianity, the Devil works to separate you from Christ consciousness. In the next article, we'll talk about who the Devil is in web 2.0 -- who will seduce you into giving up your connection to others.

View Other Reports in This Series

Introduction: Christianity and Web 2.0
Cloud Computing and Christ Consciousness
The Devil and Web 2.0
Christianity and the Truth
12:13 PM 
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Monday, August 20, 2007 

Category: Blogging
You know, lately there's been a lot of hate going on in the web tech-osphere.

Winer hatin' on FeedBurner...Wilson hatin' on Winer for hatin' on FeedBurner...Feldman hatin' on Wilson for hatin' on Winer for hatin' on FeedBurner...Feldman hatin' on A-list bloggers...Feldman hatin' on the entire black race...

ENOUGH.

Let us put aside our petty hate for each other, and unite in our hatred for something that deserves to be despised and mocked.

BLOG ACTION DAY.

Don't get me wrong. The idea of bloggers uniting to change the world is a great idea. Bloggers can change the world. That is why bloggers are the heroes of web 2.0. Because they can deliver the truth that sets us free.

But let's take a closer look at Blog Action Day's strategy for changing the world.

The topic: the environment. Not any specific issue about the environment, but rather just "blog about the environment." Wow, what a unifier!!! Why not, "blog about life"? Or "blog about air"?

Something this broad is useless. It challenges no one, and thus changes nothing.

The environment could even be considered a potentially dangerous topic to blog about, because most media commentary on the environment is disinformation. While there are very real problems with the environment, global warming is a total hoax. But since the action day is about "blogging about the environment" you will get lots of diverse opinions, most of which are based on disinformation and thus do nothing but cause problems.

It will not change the world. At least not for the better.

Run in fear if you'd like, although changing the world starts with 9/11 Truth. Everything else is just dodging the issue. Join a local 9/11 Truth group, or start one of your own. 9/11 puts an end to wars -- possibly forever, if we choose it to be that way.

In other words: if you want to change the world, attack real problems directly. (Just like in developing business strategy, you find ways to adapt your product to the problems that others are looking to solve). Don't just say "the environment" so that you can be trendy. And besides, in the final analysis, nothing is sexier than the Truth.

Originally Posted on KidMercuryBlog
11:52 AM 
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Friday, August 17, 2007 
I don't think the RSS reader will ever get mainstream adoption.

The true awesomeness of RSS, which we have barely begun to experience, is going to be in machines splicing and remixing RSS feeds.

I do believe that social networks will kill the RSS reader -- and we are already seeing the initial signs of that, with Facebook allowing RSS feeds to be imported. I too have recently abandoned my RSS reader to make KidMercuryBlog a combination of both my RSS reader and my social network. After all, social media isn't about enabling the conversation -- which RSS readers just don't do.

Copyright, of course, remains a sore point here; too many crybabies getting in the way of things. An ad network that can create value from syndication and remixing is desperately needed.

FeedBurner and YouTube are the companies I feel best positioned to deliver this ad network -- although both companies have done a whole lot of nothing since getting acquired by Google. I hope we are not seeing the innovative capabilities of FeedBurner and YouTube being stifled because of subordination demands imposed by Google.

In either event, this remains an opportunity. Open social networks benefit from the syndication & remixing ad network, as such an ad network enables and incentivizes reconstruction -- and so it would not be surprising to see them invest in developing such an ad network.

Originally Published on KidMercuryBlog
12:10 PM 
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Thursday, August 16, 2007 

Category: Web, HTML, Tech
The lack of female heroes in Hollywood has, historically, been attributed to the notion that females are not related to by the audience as heroic symbols. That's not to say they aren't heroes, but rather that they are not perceived as symbols of heroism, for better or worse.

Is that changing? Movies like The Quiet, Pretty Persuasion, the Lara Croft stuff, and movies with actresses like Hilary Swank (Freedom Writers), Jodie Foster (Flight Plan), and Julia Roberts (Erin Brockovich) portray females as the lead character -- the protagonist, the hero, of the story.

On the Internet, we see plenty of female-powered brands rise to prominence.


Astrologically, Pluto in Capricorn symbolizes the destruction of traditional masculine authority (see our previous coverage of the subject). In the United States, the rise of Hillary Clinton and Nancy Pelosi symbolizes this politically.

The key questions: to what extent should consumer-facing brands consider babe-ifying their brand? Naturally the brand niche can determine much of this -- but what about products/services that are gender-neutral, as so much of the Internet is? If they choose to anthropormorphize their brand (i.e. make the brand human), are female avatars a better pick?

Originally Published on KidMercuryBlog
4:49 PM 
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Wednesday, August 15, 2007 
Scott's got a new project, Publish 2, that is about bringing professional journalism online. He's asking for feedback about it.

Let's start with the good news.

1. Scott understands the game is about trust, and is working to create a network of people he trusts (professional journalists).

2. Like JDawg, Scott is investing in human intelligence -- a bet I like quite a bit. Unlike JDawg, Scott seeks to create opportunities for skilled labor (creativity 2.0), as opposed to labor that could otherwise be automated (sweatshop 2.0). I like this a lot.

3. Scott's leveraging commoditized, open source technology (Drupal) to increase the return on human intelligence.

Now for some of the bad news.

1. Is this about all of us going to Scott's site? Like is this one of those "if everyone comes than it will have network effects" type of deals?

In other words, Scott -- are you trying to pull a Facebook on us?

'Cause I ain't down with havin' someone run a Facebook on me.

2. Scott says he wants to help journalists build a brand. But, by the same token, he says his company is aspiring to be "the ultimate consumer-facing news service." But if YOU are the ultimate consumer-facing news service, and as a journalist, I too am a consumer-facing news service....

LOOKS LIKE WE MIGHT BE IN DIRECT COMPETITION.

So the question worth asking: are journalists like me in direct competition with Publish2?

3. Scott's introductory posts makes it clear that the term "journalist" is being broadly defined and reinvented. But, at the same time, he seems to be working with old school journalists whom he claims are trusted and understand new media. I'd love to hear Scott talk about Operation Mockingbird, the JFK assassination, the RFK assassination, the Franklin Coverup, CIA drug trafficking, or -- the big daddy of them all -- 9/11, and the complete and utter lack of journalistic integrity Scott's "trusted" mainstream media allegedly possesses. Will Publish2 censor stories? How does Publish2 feel about President Bush buying the news? Will Publish2 promote propaganda like so many media outlets have openly done before?

I hope Scott will answer these questions for us. In either event, Scott, we are both in the business of helping professional bloggers succeed. And so, if you are ever interested in pursuing strategies that involve helping professional bloggers build their own social networks, let me know, as that is a field I am working on (as evidenced by my blog). You certainly are worthy of receiving a gesture from my gesture bank, as all of the most promising web 2.0 talent are.

I've applied to be a part of Scott's beta, so hopefully I'll be able to share more insight into the project.

Originally Published on KidMercuryBlog
11:44 PM 
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Wednesday, August 15, 2007 
Webster Tarpley is the real deal. A gifted historian who has written outstanding books about the Great Depression, George Bush Sr., and 9/11, has just written a killer economic analysis of the current situation in the US.

The bottom line is simple: the central banks are injecting liquidity in a desperate and perhaps foolish attempt to save the credit markets -- just printing money and putting it in the system. The increase in supply devalues the dollar. Coupled with economic stagnation, the result will be stagflation: a stagnant economy with rising prices.

The good news is that the Internet will be less affected by this economic crisis than other niches -- although this is an economic issue, and so all companies exposed to US macroeconomic risk will feel the hit (which is all American companies).

What Should You Do?

1. Sell US stocks. Should've done that a long time ago, but better late than never. Foreign currencies and precious metals remain investment opportunities, as does foreign direct investment in private firms outside the US.

2. Cut costs. In a hyperinflation scenario, the costs of goods and services could rise significantly. How would a 40% increase in operating expenses affect your business?

3. Push to the edge. In the spirit of cost cutting, what business operations can you push outside the firm? Content development? Search marketing? Software production? I think the good thing is that this economic decline will force companies to finally start looking outside their company to get stuff done. Instead of the first question being, "how do we build this?" it will be "who's got an API we can grab to do this?"

Investments in open source communities will be where it's at. Feel free to contact me when you need to leverage the vBulletin community to reach all of your content management needs -- I'll be able to help you leverage it to reach all your objectives at really low prices (always moving towards free).

Lastly, when all this stuff comes true -- which it definitely will if people continue to live in la la land and ignore the crisis we are facing -- remember that the solution is being informed. So don't be afraid to link to this information, link to Prison Planet, link to 911 Blogger. If you link to liars, then all you get is a world that rewards lying, which is the world we currently have.

The business of journalism should be about rewarding the truth.

Originally Published on KidMercuryBlog.com
6:31 PM 
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Tuesday, August 14, 2007 

Category: Web, HTML, Tech
We've seen a lot of consolidation in the online advertising sector lately.

Consolidation often precedes new market disruptions -- disruptions that unlock new value by developing new competences that do not compete with the incumbents' competences. Finding the right slider, to put it in Kathy Sierra-speak.

Assuming there is a forthcoming new market disruption in the online advertising space, what might it look like?

To answer that question, let's think about what are the problems in the current online advertising sector -- the problems that need to be solved.

1. The banner blindness problem. In my opinion, the biggest one, and the one waiting to be solved, with a big payday for the solution provider. I do think something akin to the PayPerPost approach could be good here. PayPerPost might have a bit of a branding issue, though; even the name sounds cheapening and commoditizing, which in turn hurts the feelings of crybaby bloggers who want to whine about PayPerPost while being blind to mockingbird.

2. The "I don't trust advertising" problem. A lot of people just don't trust the advertising, because it is not the message they trust. They see it as noise. This is the true cause of banner blindness.

I feel the solution here is to remember that the audience is looking to give attention to the publisher and what the publisher gives attention to. And so, for an advertiser to get attention, the advertiser must find a way to latch on to the attention of the publisher.

For some serious knowledge on this subject, check this from Goldhaber -- which made our list of the best blog posts no one talks about.

On TechCrunch, for instance, I bet the Text-Link-Ads advertisement showing Arrington is one of the best-performing banner ads on TechCrunch. Why? Because TechCrunch readers want to give their attention largely to Arrington's commentary and the Arrington brand -- and this ad taps into that.

In radio, we often see the same thing, when radio hosts recite ads or have sponsors on during their show. By making the host a part of the ad, the ad becomes more effective, as it does a better job of capturing the attention that the audience is giving to the host.

You'll notice on the left side of the KidMercuryBlog home page you'll see a graphic promoting Ron Paul. I created the image, and I think it can have more effectiveness with regular readers of this blog (who are giving attention to me) because I made it.

What do you think? Is there a new market disruption waiting to happen in the near future in the online advertising space? What other problems do you think are waiting to be solved in the online advertising space?
1:39 PM 
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