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Thursday, October 15, 2009
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AREA 51 RECORDS YOUR WEAPONS ARE NO MATCH FOR OURS
LANDING FEBUARY 8TH 2010
MISSION STATEMENT:
There are not many things in this world that you can say are truly "new". AREA51RECORDS' philosophy is a thing that is new. It is revolutionary. Our plan is to sign great Artists and give the music away. You can have it. The Label is not genre specific, it is quality based. All musical styles are welcome. How many times have you bought a $16 CD because you liked the single. When you listened to the album... it sucked. The whole thing sucked, and when you saw the band in concert... they also sucked. AREA51RECORDS does not suck. If we do suck... then you lost a key stroke, not your hard earned money. In other words you don't pay a dime to hear our Artists, their singles, and often, have the opportunity to meet them. You will be much more apt to buy a ticket to a show to see our Artists when you realize you love them... truly love them. Music is a manipulation of space and air and it is our goal to move that forward and not follow a trend, sound, a flavor of the moment (for God's sake look at Emo). It is our desire to change the way music is heard, delivered, and most importantly felt. The talented Independent Artists will finally have a chance to reach a mass audience. This label will include a state of the art online record store, and while there are thousands of online radio stations, this one will be completely different. AREA51RECORDS will be the most Fan Friendly, Interactive Record Label ever to exist. From pod-casts between Fans and Artists, to contests and live shows, to even allowing the fans to pick the Artists' next single. This single, if chosen by you, the Fans, must not suck!
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Wednesday, March 25, 2009
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With the way that the music business is changing, Independent Artists are going to be able to get there music heard by a mass audience. I was told at a recent showcase by a Major Label that Major Labels going forward will be more involved in the Distribution aspect of an Artists careers.
So, a lot of the work is going to have to be done by the Artist, their Producers and strong Indie Labels. It's really the same model that Sub Pop did in the early 90's and What Wind Up continues to do to this very day. Some other Labels to mention that have been doing this the right way for years are, Tooth & Nail out of Seattle, Rounder Records out of Massachusetts, ATO Records located in North Carolina and some great new labels out there that understand the current state of affairs in modern music and are working this new model. Labels like ANTI Records (with the great Neko Case), Fueled by Ramen, Cherry Tree, DualTone Records and many many more. You should visit some of their web sites and read their mission statements. THIS IS THE FUTURE OF MUSIC. It simply costs Major Labels too much money to bring an Artist to market who isn't at least and I hate this term, "blowing up" on their own or with the help of a strong Indie label or competent representation.
I am currently working on a plan to open an Indie label with Major Label Distribution in 2009. This label would not be genre based. It would be song and Artist based. In other words, I would look at a 60 year-old African American blues Artist as well as great acts from bluegrass to metal. EMO need not apply. On the business side, anybody interested in getting involved, please contact me confidentially and I will set up a meeting. This is not meant for you Artists unless you have a MBA from Harvard business school, this is for business people.
I have been very blessed to work in this Industry my whole adult life and don't mind answering questions or helping young Artist's just starting out (I don't charge for advice and just be patient, I will personally get back to you) as well as consulting with new labels with new ideas (you guys...I do charge).
Finally, 2 things: Whatever book was written 2 years ago, the "definitive" book on the industry and all contained therein is now completely, utterly and factually wrong. It's obsolete. Last summer a guy named Al Gore invented this thing called the internet. It's really catching on and it's changed everything and continues to change every day. From the way music is recorded, marketed and delivered to the public. And the last thing, let's leave all the hate for, web sites, craigslist, etc... (I just read a great one the other day talking about my "Rap sheet". And really in the neighborhood that I grew up in, my little "Rap Sheet" would be absolutely nothing to brag about. I want your pictures, your blogs, your comments, your ideas, your rants, your feelings and I'll post it all.
Will Smith
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