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Scott



Last Updated: 11/5/2007

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Gender: Male
Status: Single
Age: 43
Sign: Taurus

City: BOSTON
State: Massachusetts
Country: US
Signup Date: 11/4/2007

Blog Archive
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Thursday, November 08, 2007 

Current mood:  accomplished
Category: Jobs, Work, Careers
As I travel the globe and speak to clients about branding one thing I find consistently is the lack of an internal branding strategy within organizations. Clients are still somewhat behind on external branding never mind internal branding.


How important is internal branding? Internal branding is and should be the backbone of your organization. You need to seriously consider developing a plan to roll out your brand strategy internally.

Read more here:

http://www.brandidentityguru.com/wordpress/?p=378
Monday, November 05, 2007 

Current mood:  cranky
Category: Blogging
American Express now outsources their customer service to India. I've said it before and I'll say it again. American's don't want to talk to any foreign customer service people. Especially when they barely speak proper English. 

Outsourcing to a foreign company is a brand killer. We all know you're trying to save a buck and we all feel the same way…uncared for. When you outsource you are saying you don't care about the customer experience. So why should we care about you? 

Read More Here: American Express