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Deon A.K.A Brother Bless

Deon Leftenant


Last Updated: 11/20/2009

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Gender: Male
Status: Single
Age: 101
Sign: Gemini

City: CENTRAL ISLIP
State: New York
Country: US
Signup Date: 12/11/2007

Blog Archive
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Sunday, January 11, 2009 
Tuesday, September 09, 2008 

Current mood:  blessed
Category: Sports
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Brentwood businessman sells hair-braid idea

| gary.dymski@newsday.com

September 8, 2008

As the drywall installation crew - mostly Jamaicans in dreadlocks - was finishing its job four years ago, Deon Leftenant wondered how much easier the task might be if only for their hair. "They kept getting dust on their hair during sanding," Leftenant said, "and it was just a hassle for them to work that way."

With the struggling group at a Westbury construction site as inspiration, Leftenant, 48, of Brentwood, hatched his idea for Locks Down, a wrap for securing the long hair of active people, especially athletes and laborers, in ponytail fashion.

As Leftenant has pitched Locks Down at festivals and trade shows, many have asked the plumber-turned-entrepreneur if baseball slugger Manny Ramirez was the inspiration. But Leftenant conceived the idea unrelated to Ramirez's growing his locks and helping his team, the Boston Red Sox, win the 2004 World Series.

Leftenant said while Ramirez's locks could benefit from the wrap, Locks Down is not just for dreads. "It's for anyone whose long hair gets in the way."

Since the prototype, Locks Down has been streamlined. Snaps have replaced tie-downs, and the ponytail's tip can be left exposed or covered in a folding pocket. Locks Downs sell from $10 to $50 apiece, depending on material, including terry cloth, silk, satin, leather, cotton and a stretch polyester blend, at locksdown.com.

So far, Locks Down has been a mild seller at a handful of ethnic festivals and trade shows. Leftenant said his best success was selling about 100 at an Atlanta trade show in late April.

Traditionally, wraps in the black community were used to help keep hair straight, said Pamela Edwards, beauty editor at Essence magazine. "Back in the day, people would not be caught outside with their hair wrapped," she said, "but over time things have changed, and it's become trendy, fashionable."

Locks and long hair can be heavy and hot, Edwards said, and it appears Leftenant has found a way to fashionably cover hair when people are at work or play.

Athletes in dreads, like Ramirez and some professional and collegiate football players, generally use skull caps and do-rags to keep hair tightly confined.

Because the latest version of Locks Down is lighter and less bulky, Leftenant, who has invested more than $20,000 in the project, thinks he's close to bust-out success. His business partner and friend, Clarice Miller, 38, also from Brentwood, hand sews all the Lock Downs, but they are working to have them mass-produced by a Chinese manufacturer.

Leftenant expects to visit a prospective investor from North Carolina later this month. "It's been a slow process," he said, "and we're still very much in the red, but I am confident."

And what might make Locks Down really take off? "Maybe if I got one to Manny Ramirez," Leftenant said.

 

Wednesday, August 20, 2008 

Current mood:  blessed
Category: Fashion, Style, Shopping


http://www.classifieds.myspace.com/bounce_redir/?l...

If you know anyone who would be interested, please pass this on.

LOCKS DOWN by DESHALAMAR is specifically designed to keep your hair in place in a fashion conscious manner, it comes in many different prints and fabrics, and can compliment any wardrobe! Custom orders are also accepted. LOCKS DOWN by DESHALAMAR can be utilized by everyone. MAN, WOMAN, and CHILD, from every ethnic background and cult

Monday, August 04, 2008 

Current mood:  blessed
Category: Sports


http://www.blackathlete.com/artman2/publish/Lifest...

Putting The 'Locks Down' On The NFL
New York company may have answer to the league's hair issue

 lloydvance@blackathlete.com
POSTED: Aug 1, 2008


PHILADELPHIA -- Even though the NFL quietly put aside "Hair-gate", the policy/issue of whether a player's hair can cover their name plate, at the last owner's meeting with Commissioner Roger Goodell saying that he needed more time to talk with more concerned parties (NFLPA, Players, etc) before trying to tackle this issue.

 

I fully expect a potential NFL battle brewing over individuality versus uniformity when it comes to long hair.  You know the first play of the 2008 NFL Season where a player has his long hair legally pulled that a commentator will bring up the proposed policy.





Clearly there are two factions forming around Hair-gate with some conservative military crew-cut types in NFL (i.e. Kansas City Chiefs organization) preferring that long hair go the way of the old-school "Drop-kick" and long hair enthusiasts like players Steelers DB Troy Polamalu, Saints DB Mike McKenzie, and Packers DB Al Harris not wanting the NFL messing with their individuality any further. 

 

Diplomatic Colts head coach Tony Dungy recently said about Hair-gate, "I think there is room for personal expression, but when you listen to Herm [Edwards] and the Kansas City guys, it is kind of a uniform thing".

 

He added, "You look around and the name is covered, and part of the number is covered. We have to figure out how to address that. Hopefully there is a way to do it and get the best of both worlds (uniformity/safety and self-expression)."

 

As I stated before, I really don't care how many tattoos a player has or if his hair is down to his waist as long as the guy can bring the "wood" on the field.

 


In doing a quick scan of NFL rosters I noticed at least 50 plus players that had long hair including many with the popular African American style of "locks". The Philadelphia Eagles, the team that I cover, have at least five players (WR Jammal Jones, OL Stefan Rodgers, DB Asante Samuel, DB Marcus Paschal, and DT Trevor Laws) with the hairstyle.

 

In talking with Eagles receiver and special teams player Jammal Jones (5-foot-11, 205), a five-year NFL veteran, who has hair down to his numbers after 61/2 years of hair growth since college, the former North Carolina A&T player said that he has never been pressured by coaches to do something about his hair.

 

The 27-year old in talking about his whole take on the "Hair-gate" issue said, "If a player wants to wear is hair over his name, then he should be allowed to".

 

However Jones, who also understands how tough it is to stay in the NFL after stints with the St. Louis Rams, New Orleans Saints and Green Bay Packers since 2004, added that if the NFL changed the policy that he would comply.

 

But I clearly got the sense that he and other long-haired NFL players would talk to the NFLPA about fighting to maintain a players prerogative to wear any hairstyle.

 

In my Good Samaritan search to help the NFL find a good alternative to the sticky "Hair-gate" issue, I may have found the answer in a New York City based entrepreneurial company called Deshalamar Enterprises Inc.

 

******Deshalamar is the producer of a versatile lightweight head wrap called the "Locks Down" which supports and keeps long hair in place while being fashionable.   In talking with Locks Down designer Deon Leftenant, the inventive fashion conscious young man expressed to me his desire to work with the NFL so that players can follow the rules while not stifling their individuality in order to pursue their dreams. 

 

Leftnant is confident that Locks Down is the NFL's answer and he is in the long process of working with the league to get Locks Down approved.

 

He already has a few prototypes in longhaired players' hands in an effort to be ahead of the "Hair-gate" curve. Here's hoping that an amicable ending can be found to end this potentially combustible situation.

 

NOTE: For more information on Deshalamar Enterprises Inc. and the "Locks Down", log on to www.locksdown.com.

 


Wednesday, March 12, 2008 
Hosted By: Deon Leftenant
When: Saturday May 10, 2008
at 7:00 PM
Where: National Black Theater of Harlem, New York
2031-33 Fifth Avenue
Harlem, NY 10035
United States
Description:
Deon Leftenant

Click Here To View Event


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