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Long Island Pulse Magazine

Long Island Pulse Magazine


Last Updated: 12/4/2009

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Gender: Female
Status: Single
Age: 34
Sign: Leo

City: Patchogue
State: New York
Country: US
Signup Date: 1/18/2008

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Friday, December 04, 2009 

Current mood:  animated
Good Year, Good Times, Good People
It has really been a good year. I’m not saying that to be shocking, it really has been. Despite the obstacles (apropos of the economy, the industry, etc), we were able to continue on our path of aggressive growth, innovation and a whole lotta laughs. And now, we get to where everyone can decompress for a month. The golden word around HQ: Sabbatical. Nothing does it like a month off to recharge, reinvent and reinvigorate. And after this year, everyone needs it more than ever.Within our web incubator, we launched our New Media division with a migration of our website to a 2.0 platform that allows us to do… virtually anything. And we have been. The number of friends/followers continues to swell and we’re loving the direct contact with you. Thank you for making our presence that much stronger, and our insights that much keener.Our 2D Barcode platform is making waves—and judging from the high volume of all you scanners, you’re having a lot of fun collecting “free stuff” and other offers tied to the program. Not using it? Go to lipulse.com/future to find out how your cell phone can start acting like your personal concierge. Wait until we release our mobile app! (And I’m already thinking about 3D.)Our advertising team has bucked the trend in both publishing and the local economy and brought in more sales, more ad pages, and more renewed business than ever before. The business department and our fulfillment team have been growing both our subscriptions and the number of retailers where you can pick up the Pulse.So you want to know how we do it? Here’s a list of the Top Twelve, in no particular order.12. Don’t sleep. Don’t need it, don’t want it. But if you do, make sure you dream.11. Ice cream cake.10. Melissa Flagg, who steers our communications and heads up the web incubator. On top of all that, she has essentially reinvented corporate communications. Like Hunter Thompson, Walter Cronkite and Truman Capote did by introducing a personalized flair into their styles of reporting, Melissa has created “Flaggs.” Press releases, if you will, that are exciting, “fly on the wall” perspectives of what we’re doing. Find them in the blogs section on this site. MF, I hope your break is full of new tattoos and surfing in Costa Rica with hubby.9. Fresh salads. Best when eaten communally at the lunch table.8. Coffee. Bathtubs full at a time (see #10).7. Lilien Williams, our Director of Advertising who’s been fearlessly leading her team, has an unshakable focus on serving our clients’ needs. Whenever something comes up, you can almost see her wheels creaking backwards to recall what the client said about one point or another. She better see lots of snow on her ski trip.6. A pool table in the office.5. Art Director Kenny Janosick, who must have a secret twin. He is never tired. Not even a little. You’d think with all the pressure on the guy, he’d get at least a little cranky sometimes. No Dice. Plus, he never runs out of ideas, even when we’re talking about something unrelated to his work. So that makes me think there are really two Kennys: When one gets tired the other works, switching off to give the appearance of one unruffled guy. I just hope they both come back from snowboarding out West.4. Music. Make it loud, make it funky, and make sure there is lots of it around. All different types, all the time.3.5. The F-word.3. Writers can be irascible, absent-minded children. Sometimes, working them through a piece is more challenging than the piece itself. Managing Editor Matt Kapelas has been running the game through each issue since our third. And yet, we have pretty much the same lineup of expert columnists we had in the beginning—a terrific feat. Plus, we’ve been able to attract some of the best writers out there. No wonder he doesn’t have a Blackberry, all that beeping and buzzing would make it hard to concentrate at the poker tournies he’ll probably spend the next month at.2. There has to be someone in charge. Depending on the day, you could debate who that is around here. But no one would protest to Editorial Assistant Mike Isenbek being named so. This guy is able to accomplish voluminous amounts of work in no time. He’s been with us since the third issue or something. He writes the Zoom, New Release Tuesdays, all the events listings, the famed Pulse Rate, and lots of other things that come up. And he’s spending the break working on some Egyptology research. See what I mean? Life support system for a brain.1. Embrace the circus. The unpredictability will keep you on your toes, smiling and seeing things differently.So that’s just a few of the key ingredients here. There are hundreds more, but it’s time to break now. And I have a plane to catch. Me? I’ll be exploring some of the more remote parts of the planet. Digging through sandstorms, sketching the Colossi of Memnon, camping in the desert… If you care to keep up with me, check out my travel blog where I’ll be uploading pictures and news from everywhere in Egypt and the lost city of Petra (Jordan).Don’t worry, mascot Zoki will drop you the occasional blog from grandma’s house.
-nada
4:00 PM 
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Friday, December 04, 2009 

Current mood:  accomplished
December or bust!
Well. Where do I begin? I guess with the first thing that I see, which is the cover. Oh the cover!!! This is my favorite thus far for a number of reasons. Firstly, the metallic background is ooo so luscious and I like that the shadowing effect creates depth perception. The models look gorgeous! And that’s my veil she’s wearing, I’m prepared for any occasion with an arsenal of vintage hats…and bags…oh and jewelry…and everything else. I also love that the slugs are metallic as well and not just a flat white, it just ads to the uber chic. So much for a doom and gloom holiday season—we’re all about celebrating life with this festive cover.And then you open the issue and turn to the second spread. Well if this doesn’t say Melissa all over it, I don’t know what does! Gravesend Motorcycles are definitely one of a kind works of art, from the paint jobs, gas tanks, brass knuckles pedals, emblems and hand tooled seats and all that copper, they are eye catching. Two words: candy holder. This was one of my favorite photo shoots even though it was the coldest day of the year to date and my hands were gripping my blackberry so tight they resembled claws like those machines they used to have that when you put your quarter in the claw comes down from the top and you pray and pray it will have the strength to pick up that little yellow elephant. Talk about twitter-fingers. The other cool thing about this shoot was the fact that our fearless Publisher and Editrix got on a bike for her Nada’s notes photo, badass but yet…elegant at the same time.Turn the page and that Guess ad looks gorgeous. Who doesn’t want to look that sexy? Go Lilien, or Lili-yen, for bringing in that big national business.Speaking of Nada’s notes, how great was it that he song she quoted was non other than…The King. Yeah that’s right, I said The King. I’m THAT person who doesn’t call Elvis by his name. Because he is The King. Come on you know I’m right but it’s ok if you don’t want to openly admit it out loud to your friends at a bar, I know you agree. Just let your freak flag fly.And yay, finally a Pulse Pics Wednesday winner!!!! Congrats to Insuh. He actually came out here to assist with this month’s photo shoot and did a great job, even though he broke a mirror. But, no one hurt themselves and so far it doesn’t look like any bad luck is coming anyone’s way. (Don’t know Pulse Pics Wednesday? Come back to lipulse.com on Wednesdays to find out about our weekly photo contest.)I love the grainy pixilated two-tone thing going on in the Richard Leakey interview and these // used throughout the interview. Hey boys in development don’t think we haven’t noticed this lately. It’s very cutting edge. I mean, who needs all those paragraph breaks anyway? As for the interview, Aileen Jacobs really knows her stuff—a veteran interviewer she makes each of these people come to life month after month.Speaking of coming to life…Marc Jacobs take me away! I looove those bags in Pulse Products. And the fact that at the top corner of each page the tag wraps around, rad. I love the shoes on top of each other, genius. No one does that. Gotta love that Tracey Elizabeth, her photography never disappoints. As in her…Fashion spread this month. The blue background and bubbles used really create an understated festive feeling with just the right amount o’ bling to make it cool and sexy. Ms. Laura Varrone is quite crafty with her design techniques—you’d think those gold bubbles were floating on the set when we shot it. This spread was just so different from anything we have done. The angles and positions and how a couple of the pages the model’s heads were not showing are just awesome. It’s all about the clothes—Victor Talbots, Diane Von Furstenberg, Badgley Mischka oh my! —but then, it’s all about the feeling they give you, too. And on the last page, for those of you that weren’t here to witness that day, let me tell you a little something about our little Twiggy (she so totally looked like her with her hair and eyes and frail but strong structure. If you look very closely to the top of this page where her eyes are cut off, you can see a little bit of what looks to be brown feathers? Yeah because they were. The most exquisite false eyelashes I have ever seen. I almost swooned liked Scarlet O’Hara. Mathew (our amaaaazing makeup artist, my new fave) and I looked at each other and just went “oooooo.” Oh Melissa I knew we were separated at birth.More metallic in the Holiday Gift Guide. I love that stack of presents. I really hope I get a present wrapped like that under my tree this year from Santa. The gift guide itself is awesome. There is something for everyone: Tequila, video games, bikes, sweaters, lingerie, cameras. Oh the Go Pro Camera? I got one for my hubby last Christmas for when he is surfing or motorcrossing. So cool, he loves it. I definitely recommend it. It’s simple to use, simple enough for Eric and he can’t even send an email.So hurry up and check it out to find out where all the good gets are and then get to the getting. But hold onto your Pulse because, there’s plenty more in this double issue for next month. 
3:58 PM 
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Wednesday, September 02, 2009 
2:02 PM 
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Thursday, August 13, 2009 
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Wednesday, July 01, 2009 
4:32 PM 
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Wednesday, July 01, 2009 
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Thursday, February 05, 2009 

Current mood:  accomplished
Category: Life
So we are bringing in 2009 with a brand new logo. Many many thanks to the lovely and talented SAMA Inc. (www.samainc.com). We are so grateful to all of our friends and we want to hear your thoughts! So leave us a comment or drop us a line of what you think of our make over.
6:22 PM 
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