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City: NYC
State: New York
Country: US
Signup Date: 8/19/2004

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Tuesday, March 25, 2008 
Sunday, February 03, 2008 

Category: Music
Log on to the New Official Roccett Blog



www.Roccett.com/blog
Saturday, September 30, 2006 
Saturday, September 30, 2006 
 


By: Rajul Punjabi

Rick Edwards: Makaveli-Branded

Rick Edwards, VP/Director of Marketing at Makaveli-Branded, proves that style transcends life and death as he and his team continue to honor Tupac Shakur through the clothing line. Rap-Up.com gets the lowdown on how Edwards and the brand's leading lady, Afeni Shakur, are expressing the legacy of the late hip-hop prophet through fashion.

Tell me about the clothing brand and what kind of message you are trying to convey with it.
It's the one and only official clothing line of Tupac Shakur. A portion of proceeds go to the Tupac Amaru Shakur Foudation. The message is, first and foremost, to continue Pac's legacy. Fashion is another avenue of hip-hop culture. We felt that by utilizing Tupac's imagery, his poetry, and his lyrics on some of the garments was just another way to keep him relevant to his fans and to the future generations.

What role do you play at the company?
I am the VP/Director of Marketing. I handle everything from marketing and advertising to website design and conceptual projects. It's a lot of different responsibilities; everyday it's different so it's a beautiful thing.

What's the best and worst part of your job?
The best part is that I get to deal with really interesting people and do the fun things such as events and trade shows. The worst part is budgeting; we don't have an unlimited amount of financial resources to do everything we aspire to do. That would be the worst part—just trying to stay within budget and be creative. When you're a creative person, sometimes you just want to do things outlandishly.

Tell me how it all started and where the brand is now.
I've been there since we started in November 2003. That's when we first went into detail. The brand has now expanded into different territories internationally such as Japan, Canada, and Europe. Within a two to three year timeframe, we expanded into our boys, juniors, and accessories categories of business. We just recently launched our sneaker and shoe collection this past spring.

What artists do you have endorsing the brand?
We've had Ludacris, Chingy, the entire DTP, Scarface, Twista, Chamillionaire; we've had Omar Epps in our previous ad campaigns. Right now, the brand is focusing on working with two artists—they are Makaveli-Branded sponsored artists. One of them is Roccett, and he's based out of L.A. The other one is Romey, based out of Chicago. The brand does have charitable and community efforts so we do a lot of different things with these two artists, whether it's speaking in the community or speaking to the children, any events that the brand is involved in.
Tupac was a "thug" and often defined by the streets, but he was also a poet and an intellectual.

Do you feel like your clothing line reflects upon that opposition and appeals to different groups?
Yes. The clothing line does touch more to the person who identifies with the street but we do have button-ups in the collection and we were one of the first urban brands to utilize cuff links, which is a very high scale accessory for a garment. We try to do that in design and in concept. We have Makaveli-Branded suits and dress shoes that you could wear to church or to the office too. We try to appeal to both demographics.

What's it like working with Tupac's mother?
It's great. She's a very powerful person in everything that she's been through in her personal life—from losing Tupac to being a part of certain movements. You can learn a lot from her. Her spirit is very big so it's a blessing.

Did you do anything to commemorate Tupac's 10-year death anniversary?
Yea, we definitely did. We're currently doing different events in markets across the country. We did an event in the Bay Area, we did an event in Los Angeles, and we have events scheduled in Miami, Atlanta, and New York. We did a lot of media from different publications to television networks and even Internet sites such as Yahoo! In January 2007, we're kicking off a Tupac Legacy Tour with Makaveli-Branded as a major sponsor. It's going to be a thirty city tour with major label acts paying tribute to acts incorporating Pac's poetry and music with their music.

Click Here To View Story

www.rap-up.com

For more information on the Tupac Legacy Tour, visit
www.2paclegacytour.com

www.MYSPACE.COM/MAKAVELIBRANDEDCLOTHING
www.MYSPACE.COM/GETRICHRECORDS
www.MYSPACE.COM/ROCCETT

Saturday, September 30, 2006 
 




MAKAVELI BRANDED THE ONE AND ONLY OFFICIAL CLOTHING LINE OF TUPAC SHAKUR WILL RELEASE A SERIES OF MAKAVELI BRANDED SPONSORED MIXTAPES THIS FALL IN MEMORANCE OF THE 10TH ANNIVERSARY OF TUPAC'S DEATH. THE MIXTAPES WILL FEATURE MAKAVELI BRANDED SPONSORED ARTISTS, ROMEY AND ROCCETT. THE MIXTAPES WILL BE HOSTED BY DJ'S SUCH AS: DJ CHUCK T, OG RON C, DOW JONES, DJ G SPOT, DJ RONDEVU, AND DJ FATAL. FOR MORE INFORMATION ON MAKAVELI BRANDED, ROMEY,ROCCETT, AND THE MAKAVELI BRANDED MIXTAPES CHECK OUT

www.MYSPACE.COM/MAKAVELIBRANDEDCLOTHING
www.MYSPACE.COM/GETRICHRECORDS
www.MYSPACE.COM/ROCCETT
Wednesday, September 20, 2006 

Category: Music



By: Mark Lelinwalla
July 26, 2006

Hoping to continue the legacy of the late great Tupac Shakur, Makaveli Branded is banking on two very talented MCs to carry the tradition forward and rep the gear.

The first artist is Roccett, a believable MC from Los Angeles, who had a buzz so heavy that he recently signed to CTE West, the label of Young Jeezy. Makaveli Branded is excited about having Roccett represent its name and clothing.

"Roccett is Los Angeles-based and he's already heavy in the West with a huge street buzz. He rhymes about the truth and what's going on in his everyday life," Rick Edwards the Vice President/Director of Marketing for Makaveli Branded told Vibe.com.

Roccett currently has a mixtape called West In Full, hosted by DJ Vlad. He also has an upcoming Makaveli Branded mixtape with O.G. Ron C.

On the other hand, Romey, despite not being signed, already has garnered a fan following in his hometown of Chicago. Romey has the Get Rich mixtape/DVD out with DJ Sickamore.

"Romey is from Chicago and he has that hustle smooth flow," says Edwards. "When selecting sponsored artists, of course we go with ones that are well known, but we also get fresh, new talent because that's the future. Both Roccett and Romey have a great work ethic and admire and respect everything that Tupac did for hip hop."

Click Here To View Story

www.vibe.com
Wednesday, September 20, 2006 

Category: Parties and Nightlife

Makaveli Branded Celebrates Tupac's 10th Anniversary With Sneaker Launch
Tuesday - September 19, 2006

Although it's been 10 years since his death, the legendary rapper continues to leave his imprint on the culture. He's even influenced the shoe game.

Makaveli Branded, the official clothing line of the late rapper, have recently launched a new sneaker and dress shoe line that boldly displays Tupac's imagery, further expanding its reach into footwear.

"We thought it would be a good transition to continue to grow the brand," Rick Edwards, Makaveli Branded's VP of Marketing, told BallerStatus.com. "Obviously, footwear is a very important aspect in the marketplace, and we just felt it was the right time and avenue to continue Pac's legacy."

The new sneaker line is made of up six different shoe designs made of shiny and dull leather, equipped with Pac's face printed in various spots on each shoe. The upscale dress shoe collection features 10 different styles.

The shoes' prices range from $39.99 to $59.99 and are available nationwide in specialty shoe stores, including Against All Odds.

"Our concept is to provide kids with an affordable quality shoe," explained Edwards.

To celebrate the release of the footwear line and the 10th anniversary of Tupac's death, Makaveli Branded are throwing launch events throughout the U.S. They've already thrown successful events in Los Angeles and San Francisco, and plan to continue in key cities such as Miami, New York, Houston and Atlanta.

To compliment the launch events, they have also put together 10 year anniversary mixtapes with DJs such as DJ Chuck T, Dow Jones, DJ Fatal and OG Ron C, among others. The tapes will feature Pac remixes, blends and exclusives, as well as music from Makaveli Branded sponsored artists, Roccett and Romey.

In addition, the company is gearing up the Tupac Legacy tour, which is slated to kick-off in January of 2007. The tour will stop in 30 different cities, and feature performances by artists close to Pac, as well as others featured in their national ad campaigns.

"The brand is just gonna continue to expand," adds Edwards. "We just hope to continue to brand into more categories and continue to grow from a retail and company perspective."

For more information on Makaveli Branded and the Tupac Legacy Tour, visit Myspace.com/MakaveliBrandedClothing or TupacLegacyTour.com.

Click Here To View Story

— Jay Casteel
http://www.ballerstatus.net
http://www.myspace.com/ballerstatusdotnet




Saturday, August 19, 2006 

Category: Music




MAKAVELI BRANDED THE ONE AND ONLY OFFICIAL CLOTHING LINE OF TUPAC SHAKUR WILL RELEASE A SERIES OF MAKAVELI BRANDED SPONSORED MIXTAPES THIS FALL IN MEMORANCE OF THE 10TH ANNIVERSARY OF TUPAC'S DEATH. THE MIXTAPES WILL FEATURE MAKAVELI BRANDED SPONSORED ARTISTS, ROMEY AND ROCCETT. THE MIXTAPES WILL BE HOSTED BY DJ'S SUCH AS: DJ CHUCK T, OG RON C, DOW JONES, DJ G SPOT, DJ RONDEVU, AND DJ FATAL. FOR MORE INFORMATION ON MAKAVELI BRANDED, ROMEY,ROCCETT, AND THE MAKAVELI BRANDED MIXTAPES CHECK OUT

www.MYSPACE.COM/MAKAVELIBRANDEDCLOTHING
www.MYSPACE.COM/GETRICHRECORDS
www.MYSPACE.COM/ROCCETT
www.MYSPACE.COM/thaevents_com
Saturday, June 24, 2006 


Romey
Reppin: Chicago, Illinois
Website: Myspace.com/GetRichRecords
 



Background: Rhyming since he was in sixth grade, Romey was influenced by the best of the best. Watching the greats create a multi-lane highway for those that came after them, Romey knew that in taking control of his lane to be the best, he had to take from the best.

The streets and the popular gang culture of Chicago didn't pass Romey by. He was taught from an early age the wrong ways of making money -- he watched the streets, was part of the streets and then after hearing Jay-Z's
Reasonable Doubt, he opted to use his vocabulary and write about them. Conviction, passion and strength allowed Romey to surpass the influences that at 11 seemed to be a sure bet of stripping him of his chance of success.

Resume: Chicago is perhaps the least egotistical of the cities in the hip-hop spectrum. Having absorbed and grasped the offerings the rest of the country has bestowed upon them, their artists have a well-rounded approach and garner a different type of respect when it comes to their contribution to hip-hop.Romey emulates nothing but reality and he maintains a swagger we have seen only on the icons -- Jay-Z and Biggie -- which has encouraged his street success.

With the streets in a stronghold, Romey had no other choice than to make sure his appeal reached the masses. He made sure his name was known to many through opening for some of hip-hop's biggest names: Lil' Jon, Common, Twista, Chamillionaire and Puffy. They have all benefited from having Romey hype up the crowd before they hit the stage. "Studio time, crafting a song, collecting beats, it's all good, but it doesn't f--- with being on stage," he told Ballerstatus.net.

But, don't get it twisted. He has made his name familiar to many and most with the mixtapes as well. Being featured on some of the most notorious DJ's tapes -- Warrior, Chuck T and Sickamore -- there are no limits or
boundaries in his attack on the game. Surrounding himself with Chi-Towns most affluent and influential, Romey understands that "in order to be the best, you have to be around the best." So, working with the likes of super
producer No ID and the Roc's label loving Kanye West is just another way for the 23-year-old to acquire further knowledge and understand what being a success is being all about.

The Future: The future is never guaranteed for anyone in this changing world we live in, but with Kanye West hosting Romey's next tape, The Best of the Best, talks of a Gangsta Grillz with the infamous Southern adoptee DJ Drama and more shows with one of Houston's hottest commodities and recent platinum star Chamillionaire, Jerome Hunt will be maintaining the grind that got him to where he is right now. He sees the gap in the market
there is for someone of his caliber. Having allowed the media to encourage even the lamest of rappers to believe they may have a future in rapping, Romey may be happy with the endorsements that surround hip-hop
today, but the quality of music bothers him.

"Doing it to get rich is not an option for him," emphasizes Romey. He has total understanding of the "mass appeal" that makes a national star as opposed to a "block" star. And because of this understanding, he is able
to cater to all audiences and ensure their attention stays right on him. So with his mind in right gear, he hopes to secure major distribution for his label, Get Rich Records, taking he and his roster, which includes
R&B songstress Aleesha, to unprecedented heights.

In His Own Words: "The beauty of being from Chicago is that you catch it from all sides," says Romey. "I am in the middle of everything. On the radio, they play who is hot out East, down South and whoever has a hot track
out on the West coast. All that is incorporated in my music, just from being from Middle America."

He also says, "a lot of artists can write, but they can't sell it."

Scouting Report: We live in an environment that is over populated with mediocre talent. An environment that has those who may just be the ones to carry the torch into the future hidden in the shadows of people who fail to
understand what hip-hop is all about. As Romey stated himself, he is "happy with the way the music has evolved and how it is used to sell other products, but I am not happy with the music." So that being said, you can
expect to see this Chicago resident restore some faith in the new generation of MC's.

Lyrically dominating his contempories and not afraid to admit to "emulating himself" after his idols, as "emulating himself after someone who wasn't the best would be stupid," Romey will ensure that his talent and understanding of hip-hop aren't ignored. He can write it and he can sell it. And with passion, strength and conviction being his predominant attributes. Him being kept in the shadows is just not an option.

--Melanie J. Cornish

Click Here To View Article

www.ballerstatus.net





Tuesday, June 20, 2006 

Category: Music

Tupac Shakur's Legacy Continues
By: Mark Lelinwalla
June 16, 2006


Highly regarded and loved as arguably the greatest MC of all time, Tupac Shakur would have turned 35 today (June 16).

Highly regarded and loved as arguably the greatest MC of all time, Tupac Shakur would have turned 35 today (June 16).

In honor of the slain rappers birthday, a benefit/birthday bash is scheduled to take place tonight at the Aladdin in Las Vegas. In addition, the likes of Uncle Luke, Pitbull, Grand Scheem, Benzino, Mike West from the Outlawz and Makaveli-Branded clothing line Vice President Rick Edwards will hit downtown Miami club Metropolis in a separate tribute and celebration tonight.

Tupac is the greatest artist of all time from a musical standpoint, but beyond just musically, Edwards exclusively told Vibe.com. Everything he did as an artist from his poetry to his movies, his actingIm very much honored to be in the position that Im in to be one of the people who helped started Makevli-Branded."

In addition to the tribute tonight, Edwards is also in the process of ironing out the finer details for the Tupac Legacy Tour. The 25-city nationwide tour, which is scheduled to begin in October and end in mid-November, will feature primetime MCs, as they perform some of Shakurs classic songs and cuts of their own. Although the artists on the tour havent been officially announced as of press time, Edwards is excited about adding to Tupacs legend.

To do the Tupac Legacy Tour, continue his legacy and be a part of history is something I cant even put into words, says Edwards.

As for the Makaveli-Branded line, exclusive Tupac sneakers hit specialty stores across the nation earlier this month.

One of the greatest to ever do it, said New York City-based Hot 97 DJ Mister Cee about Tupac, as he dedicated his entire Throwback at Noon hour to playing Shakurs classic tracks.

Click Here To View Article

www.vibe.com