Most people feel a buzz of exciting and a warm, fuzzy feeling inside when all the lights, tinsel, and gaily decorated trees come out in the stores, on the streets and in our homes. Bringing that excitement and celebration of Christmas to your business will definitely give both your clients and your income a boost.

Of all the industries out there, the health, hair and beauty industry has the most to gain from the festivities in their salons and clinics. When a beauty therapy salon decks their customer service area out with lights and balls and tinsel and gift bags, it is a real draw to bring business through their doors. Then when hair salons, masseuses and hypnotherapists offer real live gift bags with products that relate to their services, their revenue also increases.  

In short, no matter what specific business you have within the industry, the glitz of Christmas will not only bring customers in your door, but it can be the beginning of a long-term relationship in the future.

Christmas brings a sense of excitement and you can play off that to attract more patrons and increase both your service and retail or product revenue. Christmas is a fun time and that is what has to be portrayed to the customer. People like glitter. People like to feel good about where they are. When customers come into a facility that sports hairdressing, tanning, or spa rooms, they come to relax and feel good about the experience. The glitter of Christmas decorations will enhance that experience.

So without consciously even thinking about it, your clients then start wondering if their aunt, or brother or sister might like the gifts you’ve got out on display.  And then once they’re in the swing of shopping, they buy more products because it feels good.

Almost anything can be a potential gift but putting items together into gift bags are a fantastic draw to bring in new clients and to increase revenue. Group them together as "his" or "her" products, pop them in a nice bag or box and you’ve got a ready made gift.  

Plus if you make sure your label is on everything and if you group together items like a bottle of shampoo, or some beauty cream for the face which the potential gift-receiver might use regularly, they can get hooked on that product and want to return to "buy" the next bottle of shampoo or container of beauty cream themselves later

Celebrate Christmas with all the glitz, glamor and excitement of Christmas decorations. Enjoy the influx of clients and patrons and give away as much as you can to lend yourself as much as possible to the season. Play off it and let the tinsel blow in the wind and the dollar bills flow in.

--------------------------------------------

ABOUT THE AUTHOR: Rebecca Kepple specializes in helping business owners massively increase their client base and profits.  To get instant access to her free insider secrets report ‘The Top 7 Secrets for Massively Increasing Your Client Base' visit: http://www.wellbeingbusinesssecrets.com/myspace.

© Copyright Rebecca Kepple 2008

Want to use this article on your site or in your newsletter?  This article may be reprinted provided no part thereof is edited in any way and this resource box is included.

As a salon, spa or clinic owner, would you like to increase revenue while having fun? If so, why not plan a Christmas party? By following a few simple steps you will have the potential to let more people know who you are, increase your product sales, and grow your business.

Here are a few things you can do to make sure your health, hair or therapy business’s Christmas party is a success...

Firstly, showcase you best selling treatments and services. Set up a testing station to encourage guests to sample your most popular products. Make sure there is someone available to answer questions and to demonstrate how to use various items. Give away small favor bags containing samples of some of your lesser-known products to help your customers become familiar with them.

Introduce potential new clients to your staff by holding a clinic allowing guests to experience some of the hair dressing and/or spa treatments you offer, especially those unique to your establishment.

The second thing you can do to make sure your party is a success is to maximise sales opportunities. Anything that can be given as a gift needs to be available for purchase. Be sure that your inventory is well stocked in advance so that guests can buy everything they sample. Invent creative ways to make your products and services attractive as Christmas gifts. You could also have pre-made gift baskets, decorated with holiday ribbon available for quick and easy gift buying, and set up a gift certificate center with a list of services you offer that can be purchased for that special someone.
 
Thirdly, make sure to keep it fun. Create a holiday atmosphere with festive decorations, Christmas music, and light refreshments. You want to offer established clients a fresh experience, while making potential clients feel at home as soon as they walk in the door. Plan some simple games and giveaways throughout the evening to keep the energy level up and to encourage positive interaction between customers and employees.
 
And lastly, get your clients really excited about your Christmas Party. In the weeks leading up to the big event, let everyone who enters your salon/practice/clinic, and those in your community know about your party!

Advertise with posters, flyers, and any other means available. Have your staff personally invite their clients, friends, family, and neighbors. Create a bigger buzz by organizing a door prize as a further incentive for clients to attend. Offer a large prize such as an entire day of treatments or services, and the title of "Queen or King For a Day".

High revenue and profit in the health, beauty and well-being industry is based on great client relationships and continual sales. A Christmas party is a fantastic (and festive!) way to make progress in both of these areas.

 --------------------------------------------

ABOUT THE AUTHOR: Rebecca Kepple specializes in helping business owners massively increase their client base and profits.  To get instant access to her free insider secrets report ‘The Top 7 Secrets for Massively Increasing Your Client Base' visit: http://www.wellbeingbusinesssecrets.com/myspace.

© Copyright Rebecca Kepple 2008

Want to use this article on your site or in your newsletter?  This article may be reprinted provided no part thereof is edited in any way and this resource box is included.

Contrary to popular belief, not all clients are created equal!

Your client list can be organised in many ways.  One of the most popular ways of categorising them as A level, B level, C level and D level clients.

What this means to you will be different depending on what you want the most out of your clients.

Your specific idea of an ideal A level client will be different to anyone else’s but for arguments sake, lets just say that your ideal client:
-    Books in 2-3 appointments in advance
-    Provides you with at least 2 high quality referrals each month
-    Pays full price for all their purchases and appointments
-    Purchases the retail items you suggest and then uses them in the manner you advise.

If this is the case, your B level client is still a valued one but perhaps they don’t rebook but just call up a week or two in advance to book their appointment.  And they don’t actively refer their friends and colleagues to you but will tell people if they remember.

Your C level client only books appointments every now and again, hardly purchases anything and sometimes tries to haggle prices with you.

Your D level clients are obviously your least valued clients.  They are the ones that your stomach sinks when you hear their voice on the phone.  They are the ones that will without fail expect a discount, the ones that never do as you ask, who are always late, who speak snappily to you, who you generally just wish would go away.

Your D level clients are the ones that take up the most of your time but give you the least money.

In contrast your A level clients take up the least of your time but give you the most money.

Have a think about the clients in your clinic, spa, beauty business or hair salon.  You might have different qualities you value compared to the ones I’ve just suggested but the result is the same.  You will have clients who are wonderful and then ones that are a pain in the neck.

The idea behind this ABCD client concept is to get you starting to think about what type of client you want more of and what type of client you want less of.

As soon as you’ve finished reading this article, there is an exercise I would like you to do.

Get a piece of paper and divide it into 4 sections.  Put A in one box, B in the next one, C in the next one and D in the last one.

Then list all the qualities in the A box that your A level clients have.  Then list all the qualities in the D box that your D level clients have.  And then do the same for B and C.  It is easier to start with A and D by the way.  B and C will then just follow.

The next step is to imagine what your business (and your life) would be like with just A clients.  Imagine how much you would enjoy what you do.  Imagine how easy it would be.  Imagine how much you would just love seeing each and every client.

Then brainstorm.  Brainstorm where your A clients hang out.  What they do during their days, what they do during their free time.  Where you and your marketing needs to be to get more of them.  

By the way... if you do this and then you realise you have some E clients.  Fire them.  Next time they try to book in, you are busy.  Give them the name of another business in the area that they could try to book with, but unfortunately you are fully booked.  

Don’t be scared to turn E clients away and as you get more A clients, your D clients as well.  If they are really that bad, then they will take up so much of your time that you will be making a loss on their appointment.  Which means there is no point.  

If you don’t enjoy dealing with them AND they take up lots of time AND you are making a loss on their appointment because of it, then stop taking their bookings.  You are in charge.

And remember... what is your D client, is someone else’s A client.  Everyone runs their business differently.  Everyone has a different personality.  How some clients behave with you will be completely different to how they behave with someone else.  So let them go find a business where they are valued. 

--------------------------------------------

ABOUT THE AUTHOR: Rebecca Kepple specializes in helping business owners massively increase their client base and profits.  To get instant access to her free insider secrets report ‘The Top 7 Secrets for Massively Increasing Your Client Base' visit: http://www.wellbeingbusinesssecrets.com/myspace.

© Copyright Rebecca Kepple 2008-09

Want to use this article on your site or in your newsletter?  This article may be reprinted provided no part thereof is edited in any way and this resource box is included.

Turn on a television set at the moment and you see all over the TV is discounts, discounts, discounts... sale, sale, sale!  

Discount sales are a great way to save a bit of cash if you are the one buying.  But they are fatal if you are the one selling.  When money is tight and people have little extra money in their pockets the absolute worst thing a small business can do is discount their product or services.  

You are already working against big business, and larger companies but now you're telling the consumer that your product or service is no longer worth what it used to be.  Not only is this a bad message but it trains your clients to expect you to discount price all the time.  

So if you’re not going to discount, what do you do? You need to make enough money to continue on providing the fantastic services your clients are used to.  So how do you make services and products to look like amazing value while not discounting?

The solution is to market smarter by creating packages of treatments or services and added value retail offers!

The key here is to show your consumer an added value which makes the full price very appealing.  In fact if you do this well, you can end up having a product or service that is much more appealing and sells better than if you’d done a massive discount on it.

Lets take marketing beauty therapy treatments for example.  If you had a beauty therapy package combining a facial treatment with a back massage and bikini line waxing, and that package sold for $150... in tough economic times like now, you can keep the same price of $150 but add in a lash tint, brow shape and file & polish.  

The full package ends up being worth more like $200 but the client is still only paying $150 for it.

Now please take special note of the beauty treatments I suggested in this example.  All of them are extremely low cost to do (so you aren’t eating into your profits) and all of them can be done while the mask is on the client during the facial (so you aren’t extending the time it takes to do the treatment).

End result?  Better value for the client but at no extra cost or time to you = higher sales and more profit!

Now this works for ANY type of therapy, treatment or service.  Whether you do laser treatments, hair dressing, aromatherapy, reiki, reflexology, osteopathy, massage or life coaching, you can make this work.  You just need to look at your products and services and identify the ones that you can use to for added value offers like this.

Still not sure how this added value option can apply to you?  Here’s another example, if you are a nutritionist or natural health therapist, you could do a two for the price of one offer.  So your clients can buy three of this herbal supplement for $10 or alternatively they can just buy one for $5.

Basically that business is telling you if you buy more it will cost you less.   Now what the consumer doesn’t necessarily know is that the third herbal supplement was actually given to the natural health therapist free by the suppliers as a gift with purchase.

End result?  The consumer gets a 2 for the price of one deal.  The therapist gets more sales because it’s a better offer but again at no cost to them.

It might appear that your clients want discounts, products for less, services for less, treatments that are free and therapies that are under priced.  But really what they want is services and products that are right for them at excellent value.

Think creatively with ingenuitive ideas and simply alter the mindset of the consumer with the exact same product you have offered before at no less cost but as an added value.  Earn more by packaging your products as added value rather than discounting! 

--------------------------------------------

ABOUT THE AUTHOR: Rebecca Kepple specializes in helping business owners massively increase their client base and profits.  To get instant access to her free insider secrets report ‘The Top 7 Secrets for Massively Increasing Your Client Base' visit: http://www.wellbeingbusinesssecrets.com/myspace.

© Copyright Rebecca Kepple 2008-09

Want to use this article on your site or in your newsletter?  This article may be reprinted provided no part thereof is edited in any way and this resource box is included.

Most salon, clinic and spa owners understand that bad economy means cutting expenses...  

You see your competitors falling all around you.  You know and understand that you need to lower your cost and lower your budget in order to stay afloat.  However, the first mistake in keeping a business alive during tough economic times and global financial crisis is cutting your marketing budget.

Big businesses separate their expenses into those they can control and those that are a necessity.  Controllable expenses can include everything from the brand of coffee served in the office to the brand of toilet paper in your restroom.  Necessary expenses, well, those they can not be cut in any way.  And if you want your business to get through the recession, that includes marketing.

Cutting out your marketing budget is one of the most dangerous things you can do for your business.  If you don't market to the clients that are out there those clients are not going to know the products and services you have to provide to them as a consumer.  While the news screams recession not every consumer is without money.

Marketing is the only way you were going to get new clients and keep your profits coming in.

So how do you market in a failing economy?  Great question!  Marketing in a failing economy where you need to cut expenses simply means marketing harder and marketing smarter.

Old marketing style - sending out mailers (cost $200)
New marketing style -emailing clients (cost $0)

Old marketing style -sending out postcards (cost $100)
New marketing style - phoning your clients (cost $0)

Use low cost options like following up with clients on the phone.  Or completely free options like emailing your clients about an offer rather than posting a mail out.  Using low-cost or free marketing means you stay afloat because you can reduce your expenses while still keeping clients coming in.  Plus if do it well enough, you'll not just 'stay afloat', you'll grow and thrive.

Times of financial struggle are not the proper times to put your business at risk by ceasing all marketing campaigns.  These times require innovative thought and ingenuity.  You can continue to build your business even if you do not have the marketing budget you use that have.  All you need to do is concentrate on low cost and free marketing techniques and you can build your client base despite the news reports of a global financial crisis.

Look around you, are your competitors failing?  Maybe they chose their marketing budget as the first place to cut costs!  Don't allow a dip in the economy to cause your business to go under.  Perseverance is the key and low cost or free marketing can make it all work.
--------------------------------------------

ABOUT THE AUTHOR: Rebecca Kepple specializes in helping business owners massively increase their client base and profits.  To get instant access to her free insider secrets report ‘The Top 7 Secrets for Massively Increasing Your Client Base' visit: http://www.wellbeingbusinesssecrets.com/myspace.

© Copyright Rebecca Kepple 2008

Want to use this article on your site or in your newsletter?  This article may be reprinted provided no part thereof is edited in any way and this resource box is included.

Our world is in financial turmoil and businesses small and large are going crazy.  More and more people are feeling that the faster the economy declines the harder it is to keep their business afloat.  Unfortunately for the small business owner, some of them will fail during these economic tops.  

However, some businesses will find the silver lining in the cloud and they will fly.

The businesses that will survive during tough economic times are the ones who employ a successful, ‘get smart’ marketing campaign.  These businesses will look at what they are doing everyday, analyze which marketing techniques work and which don't.  Then focus on the marketing techniques that will bring in the profits and those only.

The key to this style of marketing is to not get greedy.  Let us say for instance your business does a marketing campaign which includes mailers or flyers.  The marketing campaign costs $200 and returned $500 in sales.  The total profit for this marketing campaign is $300.  

Many businesses may look at this and think ‘gosh, I don’t want to spend the money it will cost me just in case’, or ‘gosh, that isn’t much return’.  But the smart ones, look at that profit exponentially.

For example, if you walked into a business and that business owner offered you a tree for $200 but that tree had five hundred $1 bills on it, how many would you buy?  Any sane person would buy every tree in the store because with every purchase there is an instant $300 profit.  

This is the same way you should look at a marketing campaign that makes you money for your clinic, salon, spa or therapy practice.  Though $300 in profit may seem small, if that marketing technique works over and over again those profits will add up.

Now let's take the same idea and make a bigger...

Your $200 mailing provided $300 in profit.  What if you took that mailing an expanded the number of people who received that marketing information?  You can focus and even streamline your marketing techniques by sector of the population, age, and economic background.  

Sending out the same $200 worth of mailers to a young population with a really good introductory offer for your hair, beauty or alterative health or therapy services will provide your business with $300 in profit.  And then you could send out the same set of mailers to an older population with a certain offer discount aiming in that mailer toward the needs they have and again you'll see $300 in profit.  

Do you see the pattern here?  The more mailers you send out that make a profit, the more money you’ll have in your bank account and the less you will feel the global financial crisis.  

If you want your health or beauty business to succeed in tough economic times, then focus more on what you can do and the profits you can make and less on what the media are saying.  This will keep your business alive while others are failing.

With words flying around the well-being business community like ‘global financial crisis’, ‘recession’, and ‘bad economy’ your clinic or practice needs to find a marketing and advertising campaign that fits within your budget and still provides a substantial profit.  

Whether you do beauty, therapy, homeopathy, life coaching, hairdressing, or any other any holistic or complementary therapies, you can profit by simply changing your thinking.  By thinking that every dollar of revenue above and beyond that which you spend, is a worthy profit.  Even smaller profits repeated over and over are nonetheless profits.
--------------------------------------------

ABOUT THE AUTHOR: Rebecca Kepple specializes in helping business owners massively increase their client base and profits.  To get instant access to her free insider secrets report ‘The Top 7 Secrets for Massively Increasing Your Client Base' visit: http://www.wellbeingbusinesssecrets.com/myspace.

© Copyright Rebecca Kepple 2008

Want to use this article on your site or in your newsletter?  This article may be reprinted provided no part thereof is edited in any way and this resource box is included.

There is a constant debate between long and short-term goals in business.

When it comes to goals, most people want to make as much money in the shortest amount of time as possible. But, just because the sales are flowing does not mean you are establishing the client base that will keep the money running into your doors for years to come.

Sadly far too many businesses in the salon, spa and clinic sector are forced to close their doors every year due to a simple lack of funds. It is not that the demand for their services isn't there, but usually that these businesses chose short-term instant cash over longer-term client base.

Yes, it's really important to have sufficient funds right now to carry on doing what you do.  Of course it is.  But it is equally important to ensure you've got an eye on the future.  That you are working to build a client list that will sustain you over the years and allow your business to continue to flourish and grow.

In any field that provides a service of the holistic, hair, beauty or well-being sort, the consumer will first enter the doors in interest of what the business has to offer. But clients have options and they can and will be swayed to go elsewhere.

Whether and where they go normally depends on which businesses are doing regular marketing and building relationships with them. Clients can often be fickle in nature and need to be coddled to the point that they will choose your service for years to come because they love the service you provide.

That is the long term goal.

Sure, you can mark down your service price and grab a bunch of clients; take on too much work, make a quick buck and chuck out a quick marketing campaign, but there is a down side to this. If you don't balance the immediate need for cashflow with building long-term relationships with those clients you could lose out.  The clients can go elsewhere and leave you with a dwindling bank account.

On the flip side of the coin, you can take care of each and every client as if they were the only client in the world. It might take some work, but that client will COME BACK! That client will TELL THEIR FRIENDS! And, that client will be there for years to come while your business grows and expands on an income that is steady and affluent.

Everyone wants to see that bank balance grow. Everyone wants to report a profit at the end of the year. But, in the wellbeing business there is a difference between making fast money and making long money. Long money is the money that is there 10 years from now and a long client base is one that takes time to acquire.

-------------------------------------------------------

ABOUT THE AUTHOR: Rebecca Kepple specializes in helping business owners massively increase their client base and profits.  To get instant access to her free insider secrets report 'The Top 7 Secrets for Massively Increasing Your Client Base' visit: http://www.wellbeingbusinesssecrets.com.

© Copyright Rebecca Kepple 2008

Want to use this article on your site or in your newsletter?  This article may be reprinted provided no part thereof is edited in any way and this resource box is included.

Marketing ideas are adjustable and changeable no matter the sector off business you are aimed toward. The inspiration for a new marketing plan can be derived from just about any business out there that shows they have the resolve to make it in the business world. All it takes is a keen eye and a bit of imagination.

Some of the best businesses to mimic in your marketing choices are the biggest and the brightest. These businesses pay marketers hundreds of thousands of dollars to plan a marketing campaign. These same ideas can be scaled and customized to suit your business and your clientele. This method not only saves you time, but allows you to work with a proven campaign.

If you have ever heard someone singing the McDonald's song about the Big Mac, you understand how well marketing can be infused into the minds of the consumer. Just because you do not have a Big Mac does not mean you cannot take a theme and lay it to music for your marketing slogan. "I'm Lovin' It!" for instance was and still is a huge marketing choice for McDonald's. You just need to choose that slogan that has your customers singing, "I'm Lovin' It!" too!

In salons, clinics and spas, the well-being of the consumer rests in the services you provide. You need to offer the consumer something more than just a great product however. Today, the flash associated with marketing has reached epic proportions and many small businesses just cannot afford to render a huge marketing ploy the way the larger business can. This is where ingenuity comes into play.

There are three major points to rebirthing a marketing idea from another company. Quickly and easily you can:

1. Assure the results of the marketing campaign.
2. Save a massive amount of research time.
3. Stop yourself from reinventing something that is clearly already invented.

Marketing might not necessarily come naturally to every holistic or care provider, but to achieve high revenues and success, marketing does need to be a big part of your business.

When you market, you take your service to the streets and when you put a tried and true marketing choice in front of them, they will see what you have to offer and come back for more again and again. In order to gain a following you need to assure that customer you are going to take care of them and provide them the health and well-being services your potential clients both want and need.

--------------------------------------------

ABOUT THE AUTHOR: Rebecca Kepple specializes in helping business owners massively increase their client base and profits.  To get instant access to her free insider secrets report 'The Top 7 Secrets for Massively Increasing Your Client Base' visit: http://www.wellbeingbusinesssecrets.com.

© Copyright Rebecca Kepple 2008

Want to use this article on your site or in your newsletter?  This article may be reprinted provided no part thereof is edited in any way and this resource box is included.

Have you started thinking about Christmas yet?  It might be weeks away but if you want to really use the flurry of present buying to your advantage, you've simpley GOT to think ahead.

For large clinics and salons, the 6 weeks leading up to Christmas usually bring in over 50% of their ENTIRE years retail product and gift voucher sales.

That's something to think about!  Imagine if you could generate 50% of your annual income in just 6 weeks…

Now you may or may not have a team of people to help you.  You may or may not have a large line of retail items to sell.  But regardless of your situation, with some advance planning you CAN get in on this.

In fact, even if you don't have any retail products or items at all you, you can still generate lots of extra income through gift vouchers.  You just need to create gift vouchers for your treatments or services, package them up nicely and start talking about them to clients.

If you are short on ideas, my favourite way of packaging vouchers is to
- Get an A4 piece of coloured cardboard
- Pop a slightly larger piece of tissue paper on it
- Put the gift voucher on top of this
- Roll it up
- Tie it with ribbon so it looks like a scroll

I used to use pretty red and gold coloured card and tissue at Christmas time and even used to sprinkle little gold stars into the scroll before rolling it up.  Makes for a gorgeous gift that your clients will LOVE to give to friends.   And a few of these pre-made on display by the counter, with some Christmas cards surrounding them, makes for a really cheap yet completely effective display!

It might be a bit early yet to be putting your displays up but this 'calm before the storm' period is a great one to get prepared...

- Do you have gift vouchers?
- If yes, do you have enough?  If no, can you make some?
- Do you have gift packs or baskets of items that go with your services that you can sell at Xmas to clients?
- If no, can you go to the dollar/pound store and get a few baskets & make some?
- Is there somewhere you can create displays of all your Christmas goodies?
- If no or if you travel a lot, can you create a display at home, take a photo and put it on an A3 board to show to clients?

Get thinking early and reap the benefits.  Leave it to the last minute and you'll only get last minute sales.
--------------------------------------------

ABOUT THE AUTHOR: Rebecca Kepple specializes in helping business owners massively increase their client base and profits.  To get instant access to her free insider secrets report 'The Top 7 Secrets for Massively Increasing Your Client Base' visit: http://www.wellbeingbusinesssecrets.com.

© Copyright Rebecca Kepple 2008

Want to use this article on your site or in your newsletter?  This article may be reprinted provided no part thereof is edited in any way and this resource box is included.

I know you've probably heard me say this before but the time of writing down numbers on an index card is over.

There is no way to keep track of all your business connections on a tab of paper, let alone use those contacts to your advantage when they are sitting on top of the pile of work on your desk. Databases were created as tools to organize and prioritize and the time has come for you to learn all about the business contact database in order to generate more appointments for your beauty, therapy or hair business.

The database program most people are familiar with is Excel. There are several Open Source programs that are free and work in the same manner as this Microsoft invention. The FREE programs, I say again, work just as well as the expensive programs, so using the excuse of not being able to afford the database program is not going to work this time.

In fact if you don't have an industry specific program or Excel, you can get started by using the Open Source OpenOffice suite of programs.  Just go to http://www.openoffice.org to get your copy.

After you have fiddled with the program a bit and learned how to create cells, delete cells and manipulate your data, you have completed the toughest part of creating your business contact database. The next stop, adding those contacts.

When you organize the business contacts in a database format, you will have quick, easy and searchable business contacts to use every day in your health, beauty or wellness business. There is no way for you to spread the word about your business if you have no idea who to contact and when they need to be contacted.

The database stretches far beyond phone numbers as well. With home phones, business phones, cell phones, emails, home addresses, business addresses and more…there is no way to keep track of everything without a clear and concise workable format. That format is the database.

What Can I Do With My Database?

Once you set up your database with all of your contact information, you will be able to use that information to generate more therapy or beauty appointments, build relationships, keep in touch with your clients, grow your spa and hair business and much more. You need to use the most effective contact database available and that one is not on the Rolodex collecting dust in your office.

Your health & beauty business is dependent upon the whos and the whens. If you have a list a mile long of contact information for all of the essential people you need to run your business effectively, you need to place all of that information in one spot.

That spot is the database. And it's the MOST important asset in your business.

If you've got a database you've got a surefire way to develop more regular clients so take control today and make sure you are using yours.
--------------------------------------------

ABOUT THE AUTHOR: Rebecca Kepple specializes in helping business owners massively increase their client base and profits.  To get instant access to her free insider secrets report 'The Top 7 Secrets for Massively Increasing Your Client Base' visit: http://www.wellbeingbusinesssecrets.com.

© Copyright Rebecca Kepple 2008

Want to use this article on your site or in your newsletter?  This article may be reprinted provided no part thereof is edited in any way and this resource box is included.