A publicist is a person whose job is to generate and manage publicity for a public figure, especially a celebrity, a business, or for a work such as a book or film. Publicists usually work at large companies handling multiple clients.
One of the publicist’s main function is to generate press coverage on behalf of clients and to serve as the bridge between clients, their public and media outlets. A publicist writes press releases, manages campaigns and performs other public relations functions. An agency can range from a one-person shop to an operation consisting of thousands of individuals.
Some publicists specialize in representing ’ordinary’ members of the public to achieve them the maximum possible fee for stories they wish to sell to newspapers, television stations and magazines.
__Source From Wikipedia__
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From: Little Rock Entertainment Agency
Now a few words from how we feel about a Publicist..
A publicist is the true meaning of a successful band and a band not being so successful. Bottom line..In our opinion, you could be a star before you ever hit the stage at a local venue. How does this happen and were do I meet a publicist. I will tell you in a bit..
Here at our agency, we have our own publicist inhouse. I am typing to you right now. I wear several hats to make this booking agency run and work on several side projects daily for other companies, we do business with. So, not everyone can multi-task and I will be honest it is overwhelming at times, but that is why our agency is getting so popular.
You can be the publicist for your own band, but as you can see it takes a lot of time. Like this blog I am typing for you to view. Since I have been writing this blog, I started at 3:35 PM and it is now 3:57 PM and I am still not finished explaining to you how a publicist can help your band, Or am I..Yes, I am see it is time consuming as you can see. This is how a publicist can help your band. Instead of you writing ads and promoting your band a publicist can do it all for you and you then can do what you do best..Make Music!
Where do you find a Publicist?
look in your local phone book - do a search on Google - submit an ad to a local newspaper in search of a publicist.
Now who is a good Publicist?
One that has a history of working with bands is a great one to have, but not necessary if they are a music lover and enjoy your material they will probably do a good job promoting your band.
What does it cost?
A publicist can be affordable or very expensive..Budget is the factor here. Most bands don’t have any budget at all..I know this I have been a musician for over 25 years.
Here is a couple of ideas to keep in mind
If someone in your band has a credit card or can get one with a good limit on it. Here is your money for a Publicist. Just make sure you make a band fund that pays the card off, to get an increased limit to do more with a publicist.
Another way is to ask family or friends to help invest in your project. Offer them a cut of your CD and Merchandise sales..
Well, It is now 4:28 PM and I have been on the phone and answering IM’s while writing this blog and I hope this will help you and your band to be more successful..
If you have any questions or concerns I will be happy to answer them..
Good Luck out there!
LREA
PS.
Disclaimer - This is our sole opinion and we are just sharing it with musicians/artist. Success is different and varies from band/artist and the state they live in. We are not to be held responsible for any information on this blog..By reading this blog and pursuing any of these steps written in this blog you are the sole responsible party for your actions and not our agency. Meaning, If you go out and lose it all, don’t blame it on us..We are just trying to educate bands/artist that want to be successful in the music industry. We are asked all the time how to get more gigs and we are trying to help. Our staff is only so big and there are thousands of bands and thousands of venues..
Little Rock Entertainment Agency
Hope This Helps!
AiR