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8PR



Last Updated: 11/16/2009

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City: London and Glasgow
Country: UK

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Friday, November 13, 2009 
A little taster of the up-coming DIY Music PR book.....


 

THE ROUTEMEISTER....

Anyone remember those great routemaster buses that were the icons of London?  The real beauty of these buses was the fact that you could hop on and off via the platform at the rear.  They had a bus conductor who took your fare as you hopped on and although it was a tad dangerous, you often hopped off before designated bus stops to get closer to your destination.  Now we have to beep in with Oyster Cards at the front of the bus and the driver will not stop and let you off unless he’s at a bus stop; a little less control for us travellers and not quite as iconic.  In thinking about this concept, I figured that the PR campaign is actually a journey, flexible enough to hop and and off as the path takes us and this is how I’ve constructed this book – as a journey with mindmaps.  ....






Driving your own campaign is a little like trying to drive a car to a destination.  There are rules like, don’t get drunk or lost in showbiz. So, I’ve styled this tome in just this way; like you’re taking a ride in your beloved car, be it a Fiesta or an Audi – no matter – if it runs it will carry you to your destination. We’ve visual people at 8pr and we figure 70% of you are too, so you may have noticed there are maps accompanying the text.  We’ve tried to make it easy and different for a culture of DIY music business entrepreneurs with the flexibility to to hop on and hop off your campaign.  Consider the maps the shortest route to the information and the text a more detailed approach.....


Friday, October 23, 2009 

What would you do if the sun went out?  All plant life dead and dying and the world running out of food due to a catastrophic happening, probably the result of global warming.  Plummeting towards an ice age many humans have decided to take their own lives but some are still alive.  What motivation would you have?  The horrors of trying to stay alive would drive you mad before the freezing cold dark days sucked the life out of you.  And then there’s the bad guys who will stop at nothing to eaT whatever they can find and kill...and that includes you.

The Road, directed by John Hillcoat and starring Viggo Mortensen is adapted from Cormac McCarthy’s 2006 Pulitzer Prize Winning book.  The father and son's journey through ruined America speaks more about love than it does horror and makes compelling viewing.


Music score by Nick Cave

Nick Cave - The Road

Uk Release - 8th January 2010

The Road - IMDB
Sunday, September 27, 2009 

THE WOMAN BEFORE....

SOHO THEATRE - London....

 ....

Frank quietly sorts his records, packing them into boxes in preparation for the family moving abroad.  A knock on the door heralds a disastrous encounter with an ex girlfriend who has come back to claim her prize of eternal love after 24 years. The Woman Before, written by Roland Schimmelpfennig and directed by Juliane von Sivers sifts through the expectation of a life lived and the embers of one that never sparked into being.

 

Frank and the homely Claudia prepare for the second phase of their life together. Their son Andi is coming to terms with leaving his girlfriend Tina behind when they see a tall and glamorous woman approach the house wearing a raincoat. Tina has a bad feeling watching from a distance as Frank opens the door to Romy Vogtländer, the woman he swore to love eternally 24 years before. What does she want after all these years apart?  

 

Claudia is aghast that this stranger can come into her home and claim the love of her husband and be so sure that it will be returned without question. Confused and angry she sends Romy away but the questions are bubbling to the surface as she and Frank have a heated exchange on exactly what Romy meant to him all those years ago. Then, unexpectedly, Romy is brought back into the family home by Andi, whose relationship with his girlfriend Tina seems to mirror the love affair Romy and Frank once had.

 

As the drama unfolds the deluded Romy ups her game coveting what isn’t hers to take and uses her sexuality to convince Frank that leaving with her would be the right thing to do.  But there is a catch.  He must erase the last 19 years of his family life.  A refusal to do so is a deadly deal breaker.

 

The femme fatale character of Romy (played by Natascha Slasten) is a complex dichotomy of the brave and the vulnerable. To arrive at the door of an ex lover after 24 years takes courage and raises questions about the pain of a life that has not brought her everything she had hoped for. There is a deep truthfulness to Romy and Slasten cleverly plays this facet of the character. We recognise the familial relationships but who is to say everyone is happy within the confines of an outwardly secure family structure. She questions loyalty and the ease of making a promise that can so easily be forgotten over the years.


Schimmelpfennig’s play is a mixture of the dark and broody world of obsession and manipulation juxtaposed with the light, comfortable but ultimately unhappy relationship that Frank and Claudia enjoy.  It raises questions about true love, relationships and what it means to make a promise.


Brilliantly casted, The Woman Before, captures your attention from beginning to its climactic end and poses the question “Are you living the life you always wanted?”.


Frank - Philip Allinson....

Claudia - Anne Bird....

Romy Vogtländer - Natascha Slasten....

Andi - Gary Buckley....

Tina - Nichole Bird....


Solidaire Theatre Productions - The Woman Before



Natascha Slasten - Romy Vogtländer 


Thursday, September 17, 2009 
Delighted to announce the impending article by Nick Wells of Bass Guitar Magazine and Alan Gorrie from the Average White Band!

Having recently completed a UK tour Alan had the chance to chat to Nick about life as one of the two bass guitarists in AWB!

HERE is the most recent edition and we'll let you know when the interview runs!
Thursday, September 17, 2009 
PHILLY BOYS TOGETHER - Todd Rundgren and Daryl Hall.

Todd features on Daryl's liverfromdaryl'shouse.com showcasing tracks from both artists and covering Average White Band track 'You Got It'

Damn these guys are GOOD!
Thursday, August 27, 2009 

www.vombatradio.com

3 easy steps to broadcasting on the web.  Check out these guys for the opportunity to schedule a gig online.  All you need is a broadband connection and you’re good to go.

 

“Playing online concerts is now easy thanks to the new software - Edcast by Ed Zaleski (www.oddsock.org). The new way includes only three steps:

I Download and install Edcast from here: Edcast Standalone 3.1.21

II Contact us at booking@vombatradio.com
to settle the date of the broadcast and get the activation patch”

Wednesday, August 26, 2009 
Hi Friends!

New Social networking music site up and running and looking for content.

There is a forum discussion board, a group chat room, review section, an unsigned bands area and a wohomusic unsigned bands chart where theywill be running polls for members.  On top of this they will also have a wohomusic radio where people can listen to unsigned and signed bands featured on the website.

Be part of it!


Wednesday, August 19, 2009 
8pr friends Average White Band gear up for their UK tour, kicking off in Dundee and ending in London.

Catch them near you and hear what all the funk is about!

28 Aug Fat Sam’s – DUNDEE

29 Aug The Alhambra – DUNFERMLINE

30 Aug Retrofest – GLASGOW

31 Aug The Lemontree – ABERDEEN

2 Sept  The Robin 2 – WOLVERHAMPTON

7 Sept Waterfront – NORWICH

8 Sept  Concorde 2– BRIGHTON

9 Sept The Globe – CARDIFF

10 Sept  Leamington Assembly – LEAMINGTON SPA

11 Sept – Camden Centre - LONDON

www.averagewhiteband.com

Monday, May 11, 2009 

Category: Art and Photography
The 11 Commandments is an exhibition at Southwark Cathedral by the Italian Photographer Cristina Cocullo.  This is a provacative and fascinating exploration of the contemporary state of faith using the commandments revealed to the Prophet Moses.  The fact that the oldest cathedral church building in London are hosting the 11 Commandments charges this exhibition with perhaps a frisson of controversy to create a 'must see' event.

11 Commandments

Refectory
Southwark Cathedral
London Bridge
London SE1 9DA

http://cathedral.southwark.anglican.org/

And for those who need reminding....here are the 10 COMMANDMENTS

Photobucket
Wednesday, May 06, 2009 

Photobucket

EASY TO SPOTIFY

 

According to a friend of mine it sounds like a “Bushism” – you know, like ‘recordify’?  Aside from that fact, we need to pay attention to Spotify because everyone else is raving about it at the moment and my motto is ‘if you’re not fast, you’re last.  Still in Beta testing from October 08, if you’re lucky enough to have an invite to test drive this new music access platform, then you’re one of the lucky ones.  The writer was not invited but somehow managed to download the player.  I’m thinking prayer and magic were involved rather than exclusivity and a firewall breach.   I fear that they lost control of their exclusivity by my mewling and begging and repeated inept attempts to get into the club and they capitulated.   But since we’ve mentioned the war we might as well start by firing on all cylinders if you’ll excuse the pun.  Yes, Spotify was hacked – but not by me I might add.  32 Spotify accounts were cyberjacked.  Daniel Ek, the CEO and founder said recently at the OpenMusicMedia Forum in London, that they took full responsibility for the breach by some Swedish hackers and that security has been sufficiently tightened.  Lesson learned.

 

HERE COMES THE SCIENCE PART

 

The need for speed - it’s fast.  No doubt.  They’ve made it all about convenience.  Streaming is Ogg Vorbis q5 @ 160kb/s.  Don’t pretend you know what that is.  Personally, I thought I might have purchased something similar in red from Ikea.  Let me enlighten you: Ogg is a file format and Vorbis is an audio compression.  It appears to sound better than an Mp3 and this links back to Spotify’s mission to provide a first class user experience.

 

MAKING IT WORK FOR YOU

 

Artists of the world – let’s start with you since without you there would be no music to create a platform for.  Think about ownership vs. access – DRM free content allowing music lovers to stream your music without a subscription but with advertisements interspersed with the streaming.  The idea is to monetise content by allowing the user to listen in full and make a well informed purchasing decision that could lead to them buying your whole catalogue.

 

Labels of the world – you really do want your artists on here.  This is a model that is income generating with an easy interface.  Gird your loins, here comes the bad news – if you are independent you may have a little longer to wait.  The majors have signed up and according to Daniel (CEO) they are working out terms to allow independents and artists themselves to sign on.  It is possible to get into the Spotisphere through CDBaby and word on the street is that Spotify hope to have a plan in place for independent labels and unsigned artists that includes an uploading platform for content owners.

 

Consumers of the world – You have options and are not tied in to some contract spawned in Hades.  The three levels of heaven are:  FREE with ads played every 20 mins or 0.99 Euros for a DAY PASS without ads or 9.99 Euros per month for PREMIUM SUBSCRIPTION without ads.  The downside is invariably that when you sign up for the monthly Premium you’re on a rolling payment which will deduct automatically each month until you deactivate so set a timer on your smartphone to pull the plug and this will give you more control.

 

 Effectively for 0.99Euros you could give your mum a ‘Barry Manilow Day’ consisting of an empty house, pots of tea, 1 large bar of galaxy and his entire back catalogue played out by Spotify.

 

WHAT’S IN IT FOR ME?

 

The answer to that question largely depends on who you are.  Spotify is a social music platform that exploits shared playlists and encourages communities (Spotify Friends).  For the Artist & Label this creates an opportunity to encourage word of mouth interest.  For the Consumer this is another chance to connect with fellow fans of similar musical taste.  Despite the fact that it couldn’t launch at a worse time for advertising they seem to be doing not too badly.  This is the chance to directly target your demographic and we’re told that the Spotify user is 55% male 25 – 35 years.  With an average listening time of 1 hour per day, they are highlighting clickthrough for ads as being 1% for audio and a little lower for display.

 

Spotify passed its millionth user mark on the ad free option only time will tell if the ad-free funded division will prosper but what we DO know is that the URL is the new MP3.

 

J@8pr