PRESS KITS……………
Too many people have been asking me lately what a press kit is and what it is for. Well, a press kit is your key to the industry. Industry professionals will see you as a more professional artist or group and they will take you more seriously.
Here are some key things to include…..
* A Cover letter letting everyone know why you are sending the package.
*A picture of the artist or group ~ 8x10 is what is usually preferred with the artist or groups name and contact info on it.
*A CD
*Copies of newspaper or magazine clippings where you or your group has been written about. If you have been written about a TON of times then please don’t include all of them. Just a few or your package will be bulky.
*A Bio – How else will we know who you are and what you have done in your career?
*CONTACT INFO: This is the most important thing. If there is no contact info, how can we get back to you?
How to package your press kit……
Usually artists or groups use a folder to put everything else in. I have seen fancy ones and I have also seen regular ones. I have seen customized ones too with all the artist or group info directly on the folder. (Those are cool!)
THE PRESS KIT IS USUALLY THEN PUT INTO A LARGE ENVELOPE AND SENT OUT TO PROFESSIONALS IN THE MUSIC INDUSTRY (RECORD LABELS, MANAGERS, PUBLICISTS, PUBLISHERS, MAGAZINES, TELEVISION AND JUST ABOUT ANYWHERE ELSE THAT WILL REQUIRE YOUR INFO). IT IS A VERY IMPORTANT STEP IN YOUR CAREER TO MAKE SURE THAT YOU HAVE A PRESS KIT THAT STANDS OUT FROM THE REST SO THAT THE PROFESSIONALS WILL REMEMBER YOU.
If there is anyone out there who still has a question, please get at me. I think that I covered it pretty well here but if anything is unclear….Hit me up.
~Angela~ Entertainment Editor for INDIE STREET LATINO