
The New York Giants won the Big Game with an impressive edge of the seat suspensefest in the two minute warning of the 4th. That's really impressive. What's not impressive is the Super Bowl ads that were put upon the public this year, and I am only partially looking forward to discussing them on Tuesday in my Advertising class.
The funniest commercials were from two specific companies: E*Trade and the Superbowl's halftime sponsor, Bridgestone, with two ads a piece. E*Trade of course had the baby on a choppy vidcam which made it appear like the toddler can talk like an adult. The hilarious Bridgestone ads are unforgettable: the squirrel about to face certian doom, and then the temptations of running over excersise guru Richard Simmons moments after missing Alice Cooper.
Pepsi's Max had a gag with a takeoff on the ol' SNL Bautabi Bros, which only worked when Chris Kattan did a cameo. But COKE had a huge benifit by having ads near the end of the Bowl. The Republican-Democrat 'truce' ad was nice...but Macy's parade balloon Underdog vs balloon Stevie from
Family Guy over a balloon Coke was more outstanding...when an inflated Charlie Brown grabbed the prize.
One ad I loved was
artistically and visually the best of all the ads: GMC's "Never Say Never". Also, as far as getting product name brand out, Zantac was a bit of a standout.
Movie ads are movie ads. I'm pumped about
Iron Man all right, but the best movie trailer goes to the new George Clooney film,
Leatherheads, which almost felt like a well produced product ad instead of a film trailer. God, I wish!

Now for the hall of shame. I'm not much of a beer drinker, but in the past I have, like so many others, found Bud Light commercials to be funny. NOT ONE of the Bud Light commercials this year was. The best attempt was the guy with the flame problem on his dinner date. I smiled a little bit at the cheese ad with the beer within. But they didn't hit it out of te park. Then came the clunker with Mark Mancina. Then the hokey cavemen. Then the guy flying. Yawn. But y'know???
I'd much rather have a Bud Lite than a GatoradeAnd I love Gatorade. It's just that....an ugly drooling, messy mutt slopping his face in the sports drink from his bowl isn't appealing, y'know? Yucccck.
I might not go for Vitamin water either. Shaq, slapped in the groin. Kid picking his nose...what the heck does this have to do with Vitamin Water? Yeah, LifeWater had Naiomi Campbell and horrid CGI lizards dancing to Thriller, but ...yukkk...
To Fed Ex: I love it. I get it. But take heart: it was nowhere as odd as the Audi ad. Alex Rocco wakes up, car engine and parts on his bed. He's got a funky looking hand. "Out with the old, out with the new"
Huh? I didn't get it. A few minutes later I thought maybe it was a riff on
The Godfather (horse head in the bed) but I wasn't sure.
Salesgenie and godaddy were the most offensive, salesgenie for animated racism and stereotypes; godaddy for shameless plugs for...well, look. Telling folks to skip the Super Bowl to see your crapola just isn't happening....and then there was Amp, a heart jumping out of a woman's chest, and Will Farrell in his
Semi-Pro character, telling folks what to do with a Bud Light bottle: "Suck It"...