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Laurent



Last Updated: 9/24/2009

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Status: Single
City: Ligney
State: Liège
Country: BE
Signup Date: 4/16/2006

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Hey peepz,

Check it out on http://www.djairwave.com. I'm soooo happy with it.

See you soon on my site where you and me will interact!!

Take care
L.

AIRWAVE WEBSITE
Sunday, December 16, 2007 
hey guys, you know how much I'm good friends with Joof, this guy is simply amazing, and he remains true to himself. Really an example for us all.

A few days ago, john publishing on his blog an article about dance music.

Although I like John's opinion, I don't entirely agree with him on a few points, and just wanted to add my comments. So here it is.




this is the very first time I don't entirely agree with john's ideas about this.

I have to admit that facts being cited are the exact truth, though. John is an extremely good friend, also a reliable partner, and no doubt he has a point here. But I'd like to add my two cents on how it feels for me.

You all know how it (the music industry crisis) ruined my soul back in the dark days. To be honest, it should have opened my eyes on a situation that was NOT brand new, happily enough I got to open them after all.

People gave up budgets they had for music in favor of every single kind of gadget,mobile phones and ringtones that money can buy, or movies, or other media (video games anyone??). Their point of interests have changed, and some call that priority-switching but that's just one of those factors.

The costs have increased horribly, especially in Western Europe. For example, bread costs now 2 Euros here while it was 1 Euro 25, this ten years ago. Same with every single basic product, fuel here in Belgium, 1,35 Euro a liter of Euro 95, while it didn't cost 90 cents in 1997.

And not to forget that the internet is a monthly cost to put on top of that. What was a weird thing back in 97 is now a basic need for many of us...

And, finally, there's that thing, online sharing, that lets you download songs you like in a compressed format, mpeg 1 layer 3. It's fast, easy as one-two-three.

Of course everyone needs to know that this remains illegal, and that I don't encourage illegal sharing 24/7 without buying anything.

That said, what do people really share "illegaly"?? Most of the time, mtv and radio stuff that's being played 20 times a day. And here I totally agree with John, it doesn't harm the company when you share this kind of music. And again, I agree with John when he says that it harms us, as we're the first victims of that crisis, we the indies, you know, the guys who run this business out of passion??

And here comes my point of disagreement. Fact is, WHY do WE have to pay for that? Why do the madonna's and britneys all over the world get plays 20 times a day on mtv?? Why do record companies invest so much, like 1m us$ while you can invest 10 000 in a hundred new artists? Why does it have to affect us?

And further, fact is, if an artist needs a 100 000 us$ video investment to generate a lot of sales, if this has been done by hundreds of artists signed by universal, bmg, sony, emi, warner, if all of them just do a break-even, well people get used to get fed like ducks for their meat. So, they don't see the millions of people willing to share their passion for music.

Today sees us live one of the most important failures of the whole system in a century. Media-based marketing on art has shown its limits. Whether you paint, photograph landscapes, make small movies, or cool music you're happy with, in order to do for a living what you were made for, you need so much marketing... unbearable for the most of us.

Again, we get treated like sheep because all of those brands just invest so much money.

Something that the world forgot. You can influence people, but you cannot alter their tastes.

So, here's my conclusion.

We should admit that fighting sales that decrease, while we're 6 billion people on earth, and while 2 billion and a half don't even get access to our art because they don't even have anything to eat, is quite ridiculous.

We should consider this every single time we make something, and everyone in the music industry should keep this in mind.

That would at least make some of us a lot more humble, a lot less self-sufficient, and also that would make us happier after all. This is what the Flower-power movement was made of back in the end-60's-70's.

God only knows what's gonna happen. Budgets allowed for every record could decrease, that would be great for the thousands of promising records remaining unsigned and unheard. Or some might figure out something incredible to revolutionize the face of the music industry.

In fact, it depends on us, you know, the middle-class. In a way, people need our money so much, that we might dictate whatever we want. It's harsh to say, but we haven't made good use of so much power, YET.


"I'd rather save an 3rd world-kid from death than sell 1000 000 cd's. Because after all, money won't make us happy." This is something that Armin van Buuren for example (and just as an example), or every single well- or over- paid artist in our scene (depends how you consider them, right, not a personal opinion here), should think about before acting or performing.

How are we going to explain our kids that soon out of 2 kids on earth, one will die from lack of nutrition because a dj gets 20-35 000 Euros for 2 hours?? or even 6000 euros? It's as simple as that for me. It's how richness (not money, but richness in general) is inequally being distributed on earth.

So, let's remain humble guys with a passion for music. That's what all of us agree with after all. Like painting, writing books, making movies, it's just art being made by craftsmen. The day we die, only what we've done to make the world better really will matter.