Gender: Male
Status: In a Relationship
Age: 30
Sign: Capricorn
City: SAINT LOUIS
State: Missouri
Country: US
Signup Date: 5/1/2006
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December 3, 2009 - Thursday
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Category: Music
Live Music Schedule
Most bills at the SchlaflyTap Room are set in the Eliot Room,
a venue overlooking 21st and Locust
and adjoining our game room,
where you can shoot some stick,
fooze your ball, chuck darts
at each other
and slobber through some story
about how you used to stumble out
of the Rocket Bar!!!
These gigs start at 9 p.m.
and end at
Midnight
(unless otherwise noted).
There is never a cover.
Thursday, December 17th: Googolplexia www.myspace.com/googolplexia AXO www.myspace.com/axostl Birdleg www.myspace.com/birdleg1 Friday, December 18th: 33 on the Needle www.myspace.com/33ontheneedle The Dive Poets www.myspace.com/thedivepoetsstl Spelling Bee www.myspace.com/beespellingbee Saturday, December 19th: The Ottomen www.myspace.com/ottomen Glass Waves www.myspace.com/glasswaves Mad Titans www.myspace.com/themadtitans Sunday, December 20th: Tom Hall, solo National Steel guitar, 6-9 p.m. in the dining room Saturday, December 26th: Schlafly Beer turns 18! It's our Birthday!!! After a day of feeding and drinking you all day, we'll rock out to the sounds of three incredible acts!!!! See what local rock star, recording artist, record producer and Son Volt guitar tech has to say about them: http://jasonhutto.com/fun-stuff/Quief Quota www.myspace.com/quiefquota Magic City www.myspace.com/magiccityrocks Sunday, December 27th: Frank Heyer, Eastern-influenced guitar and oud, 6-9 p.m. in the dining room ............ Saturday, January 2nd: Barrelbottom www.myspace.com/nicholasbarrelbottom Peck of Dirt http://www.myspace.com/peckofdirt .... Thursday, January 7th: Eric Hall www.myspace.com/ehallstl.... Andrew Weathers www.andrewweathers.com Red Squad www.myspace.com/redsquadcommand.... .... ............ Friday, January 8th:.... Bridgeton Air Defense www.myspace.com/bridgetonairdefense.... Gasrat www.myspace.com/gasrat.... New Dad.... .... Saturday, January 9th: .... Tok www.myspace.com/tokandroll The Kickback www.myspace.com/thekickback.... Magic City www.myspace.com/magiccityrocks .... Sunday, January 10th: John Farrar, solo guitar, 6-9 p.m. in the dining room
Thursday, January 14th: Jason and the Beast www.myspace.com/jasonandthebeast.... Person X www.myspace.com/personxmusic.... Garden Plot Jackals .... .... Friday, January 15th :.... Corey Saathoff and the Trophy Mules www.myspace.com/coreysaathoffmusic.... Prairie Rehab .... Boxwine Sirens www.myspace.com/boxwinesirens .... .... Saturday, January 16th : The Cruel Cuts www.myspace.com/cruelcuts Grace Basement www.myspace.com/gracebasement .... Tight Pants Syndrome www.myspace.com/tightpantssyndrome Sunday, January 17th: Brian Curran, solo guitar, 6-9 p.m. in the dining room
.... Monday, January 18th: Employee reunion party...The Schlafly Tap Room and Bottleworks are closed
Friday, January 22nd: Dulad www.myspace.com/duladsduelinginfinity Triceratops www.myspace.com/triceratopsband The Lettuceheads .... Saturday, January 23rd: Last to Show, First to Go www.myspace.com/lasttoshowfirsttogo The Skekses www.myspace.com/theskeksesstl The Estranged www.myspace.com/theestranged Sunday, January 24th: Dizzy Atmosphere, 6-9 p.m. in the dining room
Monday, January 25th: Robert Burns Night at the Schlafly Tap Room (see www.schlafly.com for details)
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Thursday, January 28th: Folk ‘n’ Bluesgrass www.folknbluesgrass.com .... Friday, January 29th: King Louis’ Revenge www.myspace.com/kinglouisrevenge The Ottomen www.myspace.com/ottomen Hott Mess and the Bleached Tails .... Saturday, January 30th: Spelling Bee www.myspace.com/beespellingbee This City of Takers www.myspace.com/thiscityoftakers Bunnygrunt www.myspace.com/therealbunnygrunt
Sunday, January 31st:
Frank Heyer, Eastern-influenced solo guitar and oud, 6-9 p.m. in the dining room
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February 3, 2009 - Tuesday
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Category: Music
Hosted By:Schlafly Beer When:Friday, March 13, 2009 Where:Schlafly Tap Room 2100 Locust Avenue Saint Louis, MO 63103 Description:Rats and People Motion Picture Orchestra perform to Buster Keaton's GO WEST on Friday, March 13th at the Schlafly Tap Room. Click Here To View Event
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December 3, 2008 - Wednesday
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Category: Food and Restaurants
www.stltoday.com/blogzone/lager-heads/st-louis-scene/2008/12/cranes-beer-and-kilts-move-in-day-at-schlafly-bottleworks/ 12.02.2008 1:18 pm Cranes, beer and kilts: Move-in day at Schlafly Bottleworks St. Louis Post-Dispatch MAPLEWOOD - Dan Kopman looked up at the square hole in the roof of his brewery. High above, suspended by a massive crane and silhouetted against the blue November sky, was the latest addition to the Schlafly Bottleworks - a 200-barrel fermenting tank that would be the largest ever put in the building. Together with an identical tank also being delivered on Tuesday morning, it would help St. Louis' biggest craft brewery make more than 31,000 barrels of beer next year. But first, the cylindrical tanks had to actually make it into the brewery. The opening in the roof left inches to spare on the sides of the tanks. "It's gonna be tight," Kopman said as he eyed the first tank, suspended with cloth ropes 20 feet above the floor. Nervous? "No." Pause. "I mean, a little bit." St. Louis Brewery Inc., which makes Schlafly beer and owns the Bottleworks and Tap Room in downtown St. Louis, is expanding its production next year to keep up with demand. The new stainless steel tanks, stretching from floor to ceiling and weighing about 3.5 tons, are expected to be in service in two weeks. They help ferment and condition the beer. For a brewery that maxed out at about 24,000 barrels this year, getting above 30,000 barrels is a big step. But Kopman, chief operating officer, is quick to point out that the new equipment is "tiny in the grand scheme of things." Anheuser-Busch, he said, has 6,000-barrel tanks - vessels so large, engineers assembled them on site and then erected a building around them. The guys at Schlafly don't have that luxury. Up on the roof, chief brewer Stephen Hale pulled and pushed the first tank to get it perfectly aligned before the crane started lowering it. Hale was dressed in his customary kilt, but had donned long underwear and leather jacket as concessions to the cold. (Hale, a former chimney sweep, is apparently okay with heights and shaky ladders). The tank started to move down through the skylight, inches at a time. After a few minutes, it landed softly on the concrete floor. "We have landing!" said Kopman. A little later, after the second tank was smoothly installed, he walked around the hoses and hydraulic lifts scattered around the shop floor. "It's getting kinda cramped down here. Which was the idea."
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October 1, 2008 - Wednesday
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Category: Friends
http://www.riverfronttimes.com/bestof/2008/award/best-citizen-582128/ Best Citizen Tom Schlafly A shrewd businessman can capitalize on current events with his own marketing plan, make more money in the process and still keep the public smiling. When your business is brewing and selling beer, in St. Louis of all places, you have to stay original in the eyes of your customers and community, or forever be overshadowed by the once-King of Beers. That's why in addition to cranking out the beer varieties each season, Tom Schlafly and his company, Schlafly Beer, host community events year-round at both Schlafly locations, the Tap Room (2100 Locust Street; 314-241-2337) downtown and the Bottleworks (7260 Southwest Avenue; 314-241-2337) in Maplewood. It's easy to suffer festival fatigue when looking at several seasonal events hosted by Schlafly, but the company's involvement in local causes and charities also makes it a responsible, if offbeat, corporate citizen, led by Schlafly himself, an attorney (or is it beer-company president?) by profession. St. Louis can be proud of him and what is now the city's largest locally owned brewery.
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October 24, 2007 - Wednesday
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Category: Writing and Poetry
http://schlafly.com/topfermentation.shtml TOP FERMENTATION January, 2008 Over the years Belgium has produced hundreds of different styles of beer and one recording artist with a hit that reached the top of the charts in The United States. In 1963 Jeanne Deckers, a.k.a. Sister Luc-Gabrielle, a.k.a. Soeur Sourire, a.k.a. The Singing Nun, released the song "Dominique," which not only made it to the number one spot, but was also the second best selling single for the year, right behind "Sugar Shack" by Jimmy Gilmer & the Fireballs. It finished ahead of "He's so Fine" by the Chiffons and "Blue Velvet" by Bobby Vinton; and way ahead of records by Stevie Wonder, The Beach Boys, Nat King Cole, Peter, Paul and Mary, Ray Charles and Elvis, among others. When Sister Luc-Gabrielle recorded "Dominique," she was a Dominican nun at Fichermont Convent in Belgium. She left the convent in 1966 after assigning all her royalties from the song to the Dominican Order. She disagreed strongly with the Church's position on birth control and recorded a tribute to oral contraceptives titled "Glory Be to God for the Golden Pill," which did not sell anywhere nearly as well as "Dominique." Ms. Deckers subsequently encountered financial problems that eventually drove her to suicide in 1985. "Dominique" is a paean to St. Dominic, the founder of her order. Among the many flattering things it says about him is, "Dominic, our father, fought against the Albigenses," referring to the followers of the Albigensian heresy. Indeed, there's no doubt that Dominic's charismatic preaching helped curtail the spread of Albigensianism. But another reason for the disappearance of Albigenses was their belief that procreating children was sinful. And perhaps the most important reason of all was the Albigensian Crusade, launched by Pope Innocent III in 1209, in which an estimated 200,000 people were killed. How many of these 200,000 were card-carrying Albigenses is a matter of ongoing debate. Supposedly, Arnaud-Armaury, the Abbot of Citeaux and spiritual adviser to the crusade, told crusaders who asked how they could identify the heretics, "Kill them all. God will know his own." While many historians dismiss this quotation as apocryphal, one way or another Albigensianism was effectively eliminated in Europe by the end of the 14th century. In addition to the role of their founder in fighting Albigenses, the Dominicans have accomplished a lot in the past eight centuries. For example, it was a Dominican Pope, Pius V, who in 1566 instituted the practice of Popes' wearing white robes, following the custom of his order. More recently, it was Dominicans who established the Aquinas Institute of Theology, which sponsors Theology on Tap, a discussion series at The Schlafly Tap Room. This is not to be confused with a similar discussion series at Schlafly Bottleworks organized by the Reverend Darrin Patrick, the senior pastor of The Journey, which has ties to the Southern Baptist Convention. Theology at Bottleworks has been immensely popular in St. Louis and was even featured on NBC's "Today" show in a report titled "Beer and Bibles: New Churches Lure Young Members." But not everyone is pleased with its success. One of the most strident critics of the series is Roger Moran, the leader of the Missouri Baptist Laymen's Association. A vigorous opponent of alcoholic beverages, Moran has described The Journey as "dripping with error" because it conducts theological discussions in a setting where beer is brewed and served. Inflamed by what's happening at Bottleworks, Moran recently prompted the Missouri Baptist Convention to adopt its 12th resolution denouncing alcoholic beverages and those who drink them. He's not the only theologian who has a bone to pick with the brewery or me. Father Larry David McCormick, an alert reader (AR) who is a professor of theology at Fordham University, wrote to chastise me for referring to "Reverend Jerry Falwell" in a recent column. As the Reverend McCormick pointed out, I should have referred to "the Reverend Jerry Falwell." He was absolutely right and I hope he noticed that I got it right in referring to "the Reverend Darrin Patrick" two paragraphs back. Another AR wrote to rebuke me for something else I wrote in the same paragraph as my solecism involving Jerry Falwell. William Connett, who, like Father McCormick, has a PhD, sent in a blistering critique of my syntax. This attack was painful for several reasons. First, Bill is a retired professor of mathematics. Given that I majored in English in college, writing is supposed to be my forte not his. Second, he's my cousin and ought to show some deference to his family. Lastly, like Father McCormick he was right. In his e-mail message to me Cousin Bill pointed out that I had "eschewed the subjunctive in referring to certain allegations about Glenn Poshard." Ouch. My dear cousin added that he expected better from a man with my "Latinate background." Mea culpa. In my own defense I must say that not every criticism from an AR is valid. Terry Culver (TC) is a very patriotic reader (VPR) who complained about the failure of many institutions to fly the American flag at half-staff on Veterans Day. With an approach similar to that attributed to Abbot Arnaud-Armaury, TC the VPR denounced all those who failed to show proper respect for America's veterans on November 12, the day on which Veterans Day was observed in 2007. He admitted that he didn't know if we flew flags on a daily basis at our breweries (we don't); but he was ready to damn us for not following proper protocol if we did. A few minutes later TC the VPR called back with a mea culpa of his own. According to the official guide published by the Veterans of Foreign Wars, the only days on which American flags are to be flown at half-staff are Peace Officers Memorial Day (May 15), Memorial Day (until noon), Patriot Day (September 11) and Pearl Harbor Remembrance Day (December 7). According to the VFW, American flags are to be flown at full-staff on Veterans Day, as they are on several other holidays throughout the year. With all due respect to the VFW, I think there's another day on which flags should be flown at half-staff, January 16. It was on this day in 1920 that the 18th Amendment to the United States Constitution took effect and Prohibition became the law of the land. If bars and saloons don't fly their flags at half-staff on this date, perhaps they should at least observe a moment of silence in memory of the livelihoods that were lost and the rights that were curtailed on that dark day. Eighty-eight years later another crisis is looming for beer drinkers. For a variety of reasons the prices of hops and barley are escalating dramatically. Brewers around the world are scrambling to find the ingredients they need and are being forced to pass these cost increases on to consumers. The effects of this shortage will be especially pronounced in Belgium, where the per capita rate of beer consumption is significantly higher than in the United States. Luckily for the nuns at Fichermont Convent, they still have the royalties from "Dominique" to help pay higher prices for their beer. ..> |  |
| ..> Alert readers (ARs) of Top Fermentation know that I welcome their feedback, which sometimes finds its way into subsequent issues of The Growler. Most but not all of this feedback relates to the style, syntax, opinions or factual accuracy of this column. Communications on more substantive matters, such as how our beer tastes, tend to find their way to Dan Kopman, our vice president and chief operating officer. So it was that several months ago Dan received a three-page, handwritten letter from an incarcerated reader (IR) who was proposing a joint venture between himself and Schlafly Beer. The IR wrote that he had developed a great recipe for jailhouse hooch, which he made from a secret blend of different types of jelly and candy. He said that his hooch had been very well received by some very demanding critics (his fellow prisoners) and he was barely able to keep up with the demand. He also reported, "I ended up getting caught and going to the hole for 45 days." Not wanting to be responsible for the IR's return to the hole, Dan and I decided not to disclose his real name, his nom de guerre on the street (which is creative and colorful) or the jail where he currently resides. Just as the IR's brewing process was somewhat unconventional, so too were his grammar and spelling, thus putting him in some pretty lofty company. Consider that on September 4, 2007, The New York Times published an editorial titled "A National Disgrace," deploring the "corrupt and dysfunctional school system" in the District of Columbia. The Times bolstered its position by noting, "the District's children fair [sic] worse at school than children in other big cities." The Times isn't the only distinguished institution that spells as creatively as our IR. On September 11, 2007, the Official Web Site of Yale University Athletics announced that the Bulldogs would open their 2007 football season in the "Nation's Capitol [sic]." For most ARs (as literate a crowd as ever existed) it's probably superfluous to point out that the Yale football team opened its 2007 season in Washington, DC, the nation's capital, but did not do so in the Capitol, which has never hosted a college football game as far as I know. In the interest of full disclosure, I should note that the Bulldogs traveled to the nation's capital to play Georgetown, my alma mater. In the interest of even fuller disclosure, I need to add that Yale beat the Hoyas on their home field by a score of 28 to 14. Not being given to bitterness, I commend the Bulldogs for a completely honorable win. Unfortunately, the same cannot be said of every football team from New England. As we now know, The New England Patriots and their coach Bill Belichick, who have long been suspected of cheating, were recently caught red-handed and punished by the National Football League. St. Louis sports fans, who remember all too well the 2002 Super Bowl, when the Patriots beat a heavily favored Rams team by a score of 20 to 17, can only wonder whether cheating provided the margin of victory for New England in that game. Belichick's Patriots made it through the playoffs that season with some very close wins that look extremely suspicious in retrospect. The football field isn't the only place in society where one encounters cheating. It can also be found in the groves of academe. Glenn Poshard, a former member of Congress and the President of Southern Illinois University, is currently fighting allegations that dozens of passages in his master's and doctoral theses were plagiarized. Not having read either of the dissertations in question (and not being even remotely tempted to do so), I have no way of knowing whether Dr. Poshard should have used more quotation marks or footnotes when he wrote them. I can say, however, that even if the allegations are true, Dr. Poshard's conduct is definitely not the most bizarre behavior I have witnessed on the part of a doctoral candidate. That distinction belongs to a woman, currently working on her PhD at a local university, who refused to attend an event at The Tap Room because she was positive I had spoken at Reverend Jerry Falwell's funeral. I am not making this up. Although I have never been anywhere near Liberty University or Lynchburg, Virginia; and although I have an airtight alibi for my whereabouts on May 22, 2007, when Reverend Falwell's funeral was held, the student was unwavering in her opinion and refused to set foot on premises bearing my name. On the one hand, I have to admire the student's tenacity and courage of her convictions. On the other hand, I have to confess major doubts about the quality of her scholarship. Keep in mind that Reverend Falwell was strongly opposed to the brewing industry. Students at Liberty University can be punished severely for drinking beer or for associating with beer drinkers. Does anyone seriously think that the owner of a business that Reverend Falwell considered sinful would be invited to speak at his funeral? I guess so. If, by some chance, I had been invited to speak at Jerry Falwell's funeral, I would have quoted what he had said seven years earlier, "I'm glad now, at age 66, that I never used alcohol…and I've buried a lot of friends who…used alcohol." I would have pointed out that there are a lot of Schlafly Beer drinkers much older than 73, the age at which Reverend Falwell died without ever having known the great taste and salubrious effects of good beer. Before leaving the subject of academia, I want to report some important research at the Institute of Plant Genetics and Crop Plant Research in Gatersleben, Germany, where scientists are mapping and sequencing the genome for barley, an important component of beer. Interestingly, with five billion bases the barley genome is almost twice the size of the human genome. I should hasten to add that I did not come up with this information on my own. Lest I fall into the same trap as some very distinguished academicians, I must note that I read it in the August 24, 2007 edition of Science Magazine. I must also confess that I am not a regular reader of this learned periodical and the article in question was sent to me by Dr. Kenneth Smith, an AR who formerly taught at the St. Louis University School of Medicine. As long as I'm on the subject of ethics, I want to make a few points for the record. First, unlike the New England Patriots, we have never spied on any of our competitors or taped their operations. Second, unlike some dissertations, none of Top Fermentation is plagiarized. (Frankly, I doubt that very many people other than yours truly would admit responsibility for much of the content of this column.) Finally, if we ever brew a beverage comparable to the IR's jailhouse hooch, I promise to give him full credit both by his real name and his street name as soon as he's out of jail and it's safe to do so. ..>..>..>..> ..> |  | ..> The European Union currently spends close to $1.8 billion per year subsidizing the wine industry. Nearly $700 million of this amount is spent on distilling unwanted wine into industrial alcohol. From this side of the Atlantic it would appear that European winemakers are getting a pretty good deal. I'm certainly not holding my breath until the United States government starts buying extra beer from us in order to turn it into ethanol. Some French winemakers, however, aren't satisfied. The Comité Régional d'Action Viticole (CRAV), a committee of viticultural activists based in the Languedoc-Roussillon region in southern France, wants even more governmental assistance. In order to generate support for their cause, members of CRAV have engaged in various acts of violence, such as bombing public buildings. When I read about CRAV's reign of terror in the terroir, I realized that beer aficionados had once again dropped the ball in not founding The Beer Drinkers Party. While we've spent a lot of time solving the problems of the world over pints of beer at the bar, viticulturists in France have been getting ready to storm the Bastille again because the subsidies they get for making wine that no one wants to drink aren't high enough. If wine people can get subsidies for wine that no one wants to drink, why can't we get subsidies for beer that people do in fact want to drink? While I was ruminating about The Beer Drinkers Party, I got an e-mail from an alert reader (AR) in Fayetteville, Arkansas named Pati Chamberlin Mitchell. Mrs. Mitchell informed me that she was the granddaughter of John McLean Chamberlin, who had been elected mayor of East St. Louis after campaigning on a promise to make the city "a little more like home and a little less like hell." It then struck me that this would be a good slogan for The Beer Drinkers Party. Eschewing the winemakers' tactics of destroying infrastructure, we would promise to make America more like home and less like hell. We would accomplish this goal by using our billions of dollars of government subsidies to help people mellow out by buying them pints of beer. I also learned from Mrs. Chamberlin that her grandfather knew my great grandfather. According to an archive that she found, August Schlafly, the president of Union Trust Bank in East St. Louis, personally lent the city $70,000 in 1914. Moreover, Mrs. Chamberlin did not find any record of this loan's having ever been repaid. Can you imagine? The City of East St. Louis probably owes August's descendants $70,000 plus 93 years of compound interest. Even if I have to share the money with my cousins, there would still be enough to provide The Beer Drinkers Party with a big political war chest for the 2008 elections. One of the features of East St. Louis that made it hellish in the opinion of Mayor Chamberlin was widespread prostitution in "The Valley," a series of brothels on 3rd Street between Missouri and St. Clair Avenues. Despite the best efforts of reformers, The Valley thrived until the Second World War, when it was said to be responsible for giving Scott Field (now Scott Air Force Base) one of the highest rates of venereal disease in the United States armed forces. Under pressure from Lieutenant Colonel Dorrin Rudnick, a medical officer at Scott, The Valley was shut down prior to the end of the war and was never revived. Unlike East St. Louis, contemporary Japan has a fairly permissive attitude towards prostitution. Until fairly recently thousands of Japanese bordellos were known as torukoburos, or Turkish baths, i.e. bathhouses that offered massages with lots of extras. This nomenclature, however, offended a number of Turkish visitors to Japan who resented having their nationality used as a code word for lascivious recreation. Turkish Ambassador Nurver Nures issued a series of formal protests to the Japanese government, which in turn put pressure on The All-Japan Special Bathhouse Association to persuade its members to change their names. In the interest of good international relations, the torukoburos agreed to rebrand themselves as soopurando, or soapland. I was fortunate to be able to visit Japan last summer. While I never made it to a soapland, I did in fact leave my wife behind on one occasion when I went out for a night of male bonding. Tomy Naruo, my Japanese host, was kind enough to take me to a baseball game between the Tokyo Giants and the Yokohama Bay Stars. It was a great evening despite the fact that the hometown Giants lost. A few days later I met two men who worked for the Sendai Eagles, another Japanese baseball team. My wife and I were on the bullet train from Tokyo to Kyoto when I realized I had left my cell phone in the taxi we had taken to the train station. It was our great good fortune to discover that the man directly across the aisle from me was the interpreter for the Eagles, who were playing the Kobe Buffaloes that evening. Having studied strength and conditioning at The University of Iowa – he was also the strength and conditioning coach for the Eagles – he spoke flawless English. Within a few minutes he telephoned the taxi company, confirmed that my phone had been found and turned in, and arranged to have it shipped to our hotel in Kyoto. I came away from the experience with an enhanced admiration for the honesty of Japanese society. I never thought I would see the phone again and fully expected to find hundreds of thousands of yen in charges on the bill. I also came away as a committed fan of the Sendai Eagles. My only regret is that I never learned the name of the interpreter who saved the day for me. During my two weeks in Japan I got the distinct impression that baseball is even more popular there than it is in the United States. It dominates the sports pages, which devote extensive coverage not only to the Japanese leagues, but also to the Japanese players on Major League teams, including the Cardinals' So Taguchi. More significantly, wherever we went I saw kids playing baseball. Whenever we passed a playground or park we were almost certain to see a baseball game in progress. By contrast, most of the baseball diamonds I passed in St. Louis over the summer seemed to be unused. Unlike baseball, which was brought to Japan by an American professor named Horace Wilson in the 1870s, shortly after Tokyo became the capital, sumo wrestling has been around at least since the eighth century, when the capital was still in Nara. With roots in Shintoism, sumo still involves a lot of religious ritual and prayers. Sumo also involves athletes who can each weigh upwards of 600 pounds, which is more than the collective weight of most major league outfields. Becoming a yokozuna, or grand champion in sumo, requires years of rigorous training and a diet that includes lots of chanko-nabe (a special stew rich in protein), rice and beer. Considering the importance of beer in the diet of sumo champions, perhaps we should find a yokozuna to serve as a spokesman for The Beer Drinkers Party. ..>..>..>..>
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June 2, 2007 - Saturday
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Current mood:  determined
Schlafly seeking drinkers beyond St. Louis
ST. LOUIS POST-DISPATCH
06/03/2007
In the driver's seat, Dan Kopman, vice president of St. Louis Brewery Inc., mused on the irony of his trip. When asked when he would start selling Schlafly beer outside St. Louis, the reluctant traveler used to say: "How many nights do I want to spend in a Super 8 in Omaha? None."
But that was then, before the makers of Schlafly beer crafted a multi-state expansion strategy.
On this recent Thursday, Kopman was headed four hours away from his brewery's home base.
Destination: Memphis. It was time to sell some beer. In years past, a trip like this would have been presumptuous.
St. Louis Brewery, founded in 1991 by Kopman and St. Louis attorney Tom Schlafly, clawed out a modest beginning in the backyard of Anheuser-Busch Cos., navigating legal barriers and engaging in zany marketing like fish fries and poetry nights.
The beer built a loyal following, but its reach was confined.
"The original plan was to sell as much beer as we can locally, and that is still the plan," said Kopman, who oversees the Tap Room in St. Louis and the Bottleworks in Maplewood. St. Louis, he said, "pays the bills."
But as the brewery has grown to become the 48th-largest craft brewer in the U.S. — churning out more than 17,000 barrels of suds last year — its leaders have cast their eyes on new markets.
Schlafly beer has been available in Columbia, Mo., and Southern Illinois for years. But about a year ago, a bigger strategy emerged. The company would expand into cities within a four- to five-hour radius of St. Louis — places such as Louisville, Nashville and Memphis. The company's tools would be shoe leather, face-to-face meetings and — most recently — a beer truck retro-fitted with tap handles for tasting sessions at events like Kansas City's Scottish Highland Games.
The aim is to be St. Louis' dominant craft brewer and a respected brewer elsewhere in the region.
Hence the trip to Memphis. The trick is to seep into new markets and learn their nuances without moving too fast. During craft beer's sharp rise in the early- and mid-1990s, small brewers sent beer all over the country to quench growing demand. But when microbreweries overextended themselves, quality suffered and many closed.
"Building these markets takes a lot of time," said Kopman, who honed his chops as an international salesman for Young & Co.'s Brewery of London. "We might as well go to the cities where we want to be in 10 years. We might as well start now."
Around midday Thursday, he pulled up to the curb in downtown Memphis, right behind a competitor's beer truck. He grabbed a sample six-pack and trudged into a corner bar called Flying Saucer.
Pool tables stood ready, but the meeting did not. The manager was in the back with greasy hands. Not a good time — maybe later.
Kopman stayed philosophical in the midday heat. Building relationships over time comes before actually selling beer. "Once you get to know these guys, it's OK," he said. "The beer business … moves glacially."
The next stop was down the block at an Irish pub called Dan McGuinness. Kopman sat down, lined up tasting glasses, and launched into his pitch.
"We're the other brewery in St. Louis," he told assistant manager Ashley Thurner by way of introduction, pouring glasses of pale ale. "It's English hops from South Kent … kind of a recipe I had up here," he said, tapping his head.
"Not bad," said Thurner, taking a few sips. Kopman, just getting started, opened a bottle of unfiltered wheat beer.
"That's really good beer," said Thurner. "I could drink a lot of those!"
After splashing out a few more servings of raspberry beer, Kopman left a sample pack and headed out. It wasn't time for a hard sell.
The Memphis challenge
Schlafly and other craft beers could use quite a few more sales in Memphis.
At last count, Memphis had only one craft brewery, a brewpub named Boscos Squared, according to the Brewers Association of Boulder, Colo. Craft beers such as Schlafly make up only 1.5 percent of beer cases sold in Memphis supermarkets, according to Nielsen Co. The U.S. average is three times higher.
Compared to the nationwide averages, a smaller proportion of Memphis stores carry specialty brews — and when they do, they stock fewer brands.
"There would seem to be an opportunity for Schlafly to fill the void" in an underdeveloped craft beer segment, said Nick Lake, Nielsen's vice president of business development.
But filling the void is not easy, said Chuck Skypeck, head brewer and a founding partner of Boscos.
"The potential market for people who are interested in craft beer (in Memphis) is pretty small," he said. "It's been amazing to see a lot of other people come and go in the 15 years we've been here. No one's managed to solve this market."
Kopman's company is trying to carve out an identity by promoting its product as craft beer from America's beer capital. Schlafly has extolled the brew in Kansas City, where the biggest local competitor is Boulevard Brewing Co., a 120,000-barrel-a-year operation with big expansion plans of its own.
The pitches are low-key, casting Schlafly beer as one more option in an adult's repertoire.
"Just like in St. Louis, we can't say choose between us and Anheuser-Busch," said Tom Schlafly. "We're going to lose that battle."
To help his beer crack the Memphis market, Kopman turned to A.S. Barboro Inc., a beer wholesaler with a sprawling warehouse on the outskirts of the city. The beer house — which started in 1877 as a seller of produce, fruit, nuts and liquor — handled about 2 million cases of beer last year.
Despite A.S. Barbaro's tight relationship with local Schnucks and Kroger stores, pushing Schlafly beer is an uphill climb at other stores. "It's just a case at a time," said Hall Crawford, the wholesaler's president.
Still, the beer is on the shelves in Schnucks stores and on tap in
AutoZone Park, home of the Memphis Redbirds.
"The problem is, we don't really have the dollars to create a (marketing) position," said Kopman. "At the end of the day, you've got to just go out there and sell your liquid."
He would get his chance later that afternoon. He pulled up to Central BBQ, where self-described "barbecue purist" Stephen Gross holds court. Wearing a tie-dyed T-shirt and sweating from the heat of the back kitchen, Gross set out a plate of dry-rub pork and baked beans.
Kopman poured chilled
Hefeweizen into plastic cups. Gross liked it and offered some to an employee.
"You like that Hef?"
A shake of the head. Nope.
Without missing a beat, Kopman pulled a bottle of Schlafly's No. 15 anniversary beer from the ice bucket. "Well, that's why we've got this one."
The happy hour schmooze
For a born beer salesman, other folks' happy hours are prime time for scouting and schmoozing.
At 9:30 p.m. Thursday, Kopman headed out to another Flying Saucer. The patio was packed with couples and the bar was equally crammed with 69 beer taps — including one for Schlafly Pale Ale.
John Haley, the restaurant's wiry and energetic manager, slid into the booth at Kopman's request. They chatted about Schlafly's line of wood-aged beers before Haley cut to the point.
"Here's what I want from you … a brewery tour. VIP style."
"If you wanted to bring a bus-load up, we could accommodate that," said Kopman. The ingredients of a promotion — a brewery tour, lunch and beer-festival tickets for bar staff — started to gel at the sticky table.
"Best sales call of the day," Kopman said as he headed out at 11 p.m. "They want some love."
But "love" — defined as "a solid commitment to sell Schlafly beer" — was sparse on the trip.
Kopman's luck improved on Friday. Michael Johnson, a proprietor of The Blue Monkey, said he had been to the Tap Room many times. His bar — with its neon Budweiser signs — "should certainly have room for two or three" Schlafly beers, he said.
"We've met people in all of these new markets who know us," said an encouraged Kopman. "Enough to make us hope we can get something going."
After a stop at a Schnucks store and a private tour of the Redbirds' stadium, the day's scheduled work was done.
"You could easily make the argument that I could have gotten more done running around convenience stores in St. Louis," Kopman said. "But we've made a commitment to expand. … If we don't come down here, it would just die."
At 5 p.m., Kopman was still determined to wring the most out of a dwindling itinerary. He pulled into Buffalo Wild Wings for an unplanned visit. Bellying up to the 20-tap bar, he ordered wings and sought out the manager.
Schlafly beer is "one-third of St. Louis' craft beer market," Kopman explained, easing into a pitch. The manager was polite but not visibly impressed.
"Never heard of it."
jmcwilliams@post-dispatch.com | 314-340-8372
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May 29, 2007 - Tuesday
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  Like any well-oiled machine, brewing has its rythms and its songs. If you were steep them in various histories of vast humor but questionable provenance, rack them into short stints of tinkering and tampering and then filter them through high-volume amps they might sound a bit like the Hot Liquors. [Disclaimer: Given regional variations in source materials, your results may differ. Warning: Broken hearts, hidden desires and wild abandon have been known to result from the above recipe.] The Hot Liquors is an assemblage of brewers thrown together by necessity and kept together by court order.  The quartet hit the stage at the Schlafly Brew and Q this past weekend. They played a mix of classic covers by bands such as St. Louis' own Uncle Tupelo and their own original songs.  For one song, the Hot Liquors were joined by artist, musician and typewriter virtuoso Tim "Type" Jordan who eschewed his typewriter for a drum and drilled out a martial version of his "Where the Wild Things Are". Follow the links above for more information.
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May 11, 2007 - Friday
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Category: News and Politics
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A-B, craft brewers team up to improve beer's image
ST. LOUIS POST-DISPATCH
05/11/2007
On a recent Wednesday night, 85 volunteers for the upcoming St. Louis Brewers Heritage Festival gathered in the Schlafly Tap Room. Jay Cunningham worked the crowd as Dan Kopman, vice president of the company that owns the brewpub, looked on with Schlafly beer in hand. "Five years ago, if I were to walk the halls of Anheuser-Busch and tell people we need to partner with Schlafly's, I'd probably be unemployed or working for Dan," Cunningham joked. How times do change. Happily, Cunningham still has a job at Anheuser-Busch Cos.,working as manager of global industry development at A-B's domestic brewing unit. And part of that job includes helping to organize festival activities in Forest Park today and Saturday.
The festival will features beers from local brewers as big as Anheuser-Busch, which shipped 102.3 million barrels domestically last year, and those as small as Square One Brewery, which produced about 450 barrels last year. The event is a striking display of cooperation between the biggest U.S. beer maker and the batch of craft brewers in its backyard. It also may be a sign of the times in the roiled domestic beer industry.
Why, exactly, are these mismatched competitors getting set to toast each other? Or, as phrased by Bob Lachky, A-B's executive vice president of global industry development, "Why is the lion with the mouse?"
Because the fortunes of large and small brewers are linked to the image of beer, which has lost some of its luster in recent years.
Beer's share of alcohol consumed in the United States slid to 57 percent last year from 61.3 percent in 1995 as wine and distilled spirits, such as vodka and rum, attracted drinkers looking for variety and zesty flavors.
The festival's main goal is to raise the profile and prestige of beer, and thereby help reverse beer's decline. In that respect, local brewers are natural allies.
Sure, "You get into battle mode and you fight for shelf space," said Tony Caradonna, co-founder of O'Fallon Brewery. On the other hand, "With A-B's might, to get this kind of advertising and exposure … of St. Louis as a beer town, that helps me when I'm trying to sell beer."
The festival fits into A-B's "Here's to Beer" campaign, designed to promote beer as a sociable, refreshing drink appropriate for occasions ranging from fine dining to club-hopping. In recent years, wine sellers caught brewers flat-footed by playing up tasty pairings of wine and food.
"When you're not being considered for occasions, that's a problem," Lachky said.
At the festival, chefs from local restaurants will chat with visitors about combining certain food with, say, smoked porter or unfiltered wheat brews.
All the better, local brewers say, if St. Louis can reclaim some of the buzz lost to craft-beer destinations such as Denver — which last year attracted 41,000 people to the Great American Beer Festival.
"There's no reason St. Louis shouldn't be established as the beer capital of the United States," said Lachky. "This is really a mecca and a birthplace of beer. … Anheuser-Busch, Lemp, Griesedieck — all of those guys were craft brewers at one time."
The festival represents one more turn in the evolving relationship between Anheuser-Busch and craft brewers in St. Louis and across the country.
The area's biggest craft brewer is St. Louis Brewery Inc., the owner of the Tap Room in downtown west and the Bottleworks in Maplewood.
Tom Schlafly, co-founder of St. Louis Brewery and name-bearer of the Schlafly beer brand, recalled "a tremendously flattering" visit by a busload of A-B employees in 1993. They came to a private party at the Tap Room to check out the new craft brewery — and explore what was still a novel corner of the industry.
But as the growth rate of craft beer outpaces big-batch domestic beers, the attitude emanating from One Busch Place has morphed from cautious interest into active involvement in specialty beers.
A-B has minority stakes in craft breweries in Seattle, Portland and — since earlier this year — Ashburn, Va. The country's biggest brewer also is developing more niche products, rolling out organic beers, regional varieties and seasonal brews such as Spring Heat Spiced Wheat.
"Anheuser-Busch is no longer saying, well, if it doesn't sell 3 million barrels, it's a failure," said Lachky, who is considering brewing beer at home after spending months preparing for the festival. "If you get a lot of little victories, it can add up to a lot."
Brainstorming for the festival began more than a year ago. In January last year, brewers across the country, including Anheuser-Busch and Schlafly, made their own versions of "Poor Richard's Ale" to commemorate the birth of Benjamin Franklin, a founding father and lover of beer.
After rubbing shoulders at Anheuser-Busch's tour center, Lachky and Kopman, vice president of St. Louis Brewery, held a meeting at the Tap Room.
They previously had batted around ideas for "Here's to Beer," brainstorming what might resonate with drinkers. Over a Schlafly beer, they discussed teaming up for a beer festival.
The logistic challenges were impressive: finding a neutral site and enough tents to accommodate thousands of visitors.
"The level of cooperation, the level of trust has really been enjoyable," said Kopman, the unofficial liaison to a half-dozen local craft breweries. "This is about proving to St. Louis and the world that this is a beer town."
Master brewers and beer makers in St. Louis have nurtured a spirit of camaraderie for years even as their companies compete, said Florian Kuplent, brewmaster at Anheuser-Busch.
"It's a big family — we're all friends," said Kuplent, who helped A-B churn out about a dozen beers for the festival.
The festival will feature 50 varieties of beer, identified only by the brewer and style, such as pale ale. Only beers made in the St. Louis area will be included. Each brewer also will make its own version of a dark lager derived from a recipe that Anheuser-Busch historians traced back more than 100 years.
The festival, organizers stress, is not a competition. Competition happens elsewhere, as local breweries wrestle for scarce shelf space and tap handles in an increasingly fragmented market.
"We're not going to stop trying to convince our consumers to enjoy Anheuser-Busch products," said Lachky. But for now, "The idea is to say to folks, 'Look at the styles of beer that are available.' This is about elevating the image of beer."
jmcwilliams@post-dispatch.com | 314-340-8372
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May 3, 2007 - Thursday
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Current mood:  awake
Category: News and Politics
http://www.supportyourlocalbrewery.org
Hot Issues
Ohio Victory in Ohio Thanks to Support Your Local Brewery Members!
On April 19,Support Your Local Brewery was alerted to a potentially devastating piece of legislation on the fast track in the Ohio House of Representatives. A bill dealing with issues relating to the direct shipment of wine was amended to include language that would have essentially stripped self distribution and direct to consumer sales by breweries and brewpubs.
With a floor vote scheduled in less than 24 hours, Ohio members of the Support Your Local Brewery network were alerted and generated dozens of grassroots contacts to legislators' offices. By April 20th, the offending provision had been pulled from the bill. Your efforts, coupled with the outreach carried on by many Ohio small brewers, turned this threat back, one which would have almost certainly hamstrung many breweries and potentially closed many brewpubs.
Thanks to all those who answered the call, acted in the best traditions of Support Your Local Brewery Beer Activists and helped to ensure the continued success of the Buckeye State's small brewing community. Cheers!
Alabama Issue: Free the Hops, a grassroots enthusiast organization, is working to eliminate the current 6% alcohol by volume cap imposed by state law on beer and the prohibition on selling beer in any container exceeding 16 ounces (kegs excepted). For more information on their efforts, go to www.freethehops.org
Maine Issue: Governor John Baldacci has stated his commitment to expanding the state subsidized health insurance program, with possible tax increases on beer and wine funding the increases. Status: Watch this state closely.
Michigan Issue: A Michigan think tank has publicly stated that government officials should consider raising the tax on beer as a means to address the state's budget problems. Status: Watch this state closely.
North Dakota Issue: A proposed state Senate bill would impose a privilege tax on all alcohol beverage wholesalers, domestic wineries, microbrew pubs and direct shippers that would raise the price of both draft and bottled/canned beer. Status: Watch this state closely.
Oregon Issue: Legislation in the House seeks to impose a "malt beverage cost recovery fee" of $32 per barrel on manufacturers and importing distributors of malt beverages, with the increased revenue used to recover part of the costs incurred by government as a result of the consumption of malt beverages and to nearly double the number of state troopers. Status: Watch this state closely.
Rhode Island Issue: A State Representative is proposing a bill that would raise the tax on beer - doubling the current rate of $3.00 per barrel - to fund alcohol treatment programs. Status: Watch this state closely.
Vermont Issue: House Bill 94 proposes to raise the limit on the percentage of alcohol allowed in malt beverages sold at retail from 8% to 16%. Status: ACTION ALERT ISSUED. Vote scheduled in the Vermont House of Representatives for March 29.
Overview
SELF-DISTRIBUTION The American consumer should have access to the widest range of domestically produced beers made available by licensed breweries. The success or failure of a beer should depend on consumer demand, rather than artificial barriers to distribution. The absence of a willing and/or viable wholesaler should not prevent a small brewer's products from reaching a retailer who is willing to sell them.
We support state laws that respect and enhance consumer choice in the marketplace. We believe that to provide the greatest ongoing choice for consumers, small brewers need the right to act as their own wholesaler and be allowed to distribute to retailers. Such brewers should be subject to all laws and taxes applicable to both brewers and wholesalers.
FRANCHISE LAWS / ACCESS TO MARKET We believe that small brewers and wholesalers should be free to establish enforceable contracts between the parties that both parties agree are fair and equitable. Franchise laws were enacted to protect wholesalers from the undue bargaining power of their largest suppliers. Applying those laws to relations between small brewers and wholesalers is unfair and against free market principles.
Where franchise laws exist, we believe that any brewer contributing less than 20% of a wholesaler's volume should be exempted from those laws and free to establish a mutually beneficial contract with that wholesaler. Without the leverage inherent in being a large part of a wholesaler's business, a small brewer and wholesaler can negotiate a fair contract at arm's length.
INDEPENDENT WHOLESALERS We support the independence of wholesalers and believe independent wholesalers are wholesalers who are contractually and economically free to allocate their efforts among the brands they sell without the undue influence of their largest suppliers. Each brand gets the attention it deserves on its own merits in the marketplace.
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February 16, 2007 - Friday
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Current mood:  cheerful
Category: Music
Get out of the beads and into the rock this Saturday night at the Tap Room!
Three great bands, no cover charge, delicious food and barrel after barrel of real beer with no crowds to reckon with...not to mention free parking.
9-Midnight, February 17th:
The Help (the debut of a band featuring Jason Toon: Guitar, Vocals ; David Gioia: Bass Guitar ; Duane Perry: Drums, Vocals)
The Box Social (from Madison, Wisconsin)
The Bureau
Check 'em out: they're our top three friends!!!
Get out of the beads and into the rock this Saturday night at the Tap Room!
Three great bands, no cover charge, delicious food and barrel after barrel of real beer with no crowds to reckon with...not to mention free parking.
9-Midnight, February 17th:
The Help (the debut of a band featuring Jason Toon: Guitar, Vocals ; David Gioia: Bass Guitar ; Duane Perry: Drums, Vocals)
The Box Social (from Madison, Wisconsin)
The Bureau
Check 'em out: they're our top three friends!!! Despite what the RFT says about lack of Myspace presence!
Local motion: The Help / The Bureau / Box Social
8 p.m. Saturday, February 17. Schlafly Tap Room (2100 Locust Street).
Published: February 14, 2007
Since music-scene mainstay Jason Toon is also a longtime RFT music-section contributor, it makes sense to turn this Critic's Pick over to him — especially since it's about his new band, the Help, which he's started with long-time drummer pal Duane Perry and bassist Dave Gioia. So Jason, what's the deal? "We're a three-piece that's sort of turning out like a Midwestern commie Ramones," he writes. "[We're playing] short, simple, (we hope) catchy, wall-of-guitar satire-punk tunes with occasional doses of blue-collar twang." (Spoken like a true critic!) The Help lacks a MySpace presence and hasn't recorded any songs yet, so the best way to sample its sound is to attend this shindig. Oh, and since Jason's trio is playing with brother Jamie's band, the Bureau, just take his word when he says it's "the biggest Toon brothers extravaganza since the last time our bands played together." Madison, Wisconsin's Box Social opens.
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