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Elevate the Game!



Last Updated: 12/5/2009

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Status: Single
City: COLUMBUS
State: Ohio
Country: US
Signup Date: 1/15/2005

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Saturday, December 05, 2009 


http://www.youtube.com/watch?v=PnNHIklgQpA

he 3rd-"Escalade"...first single off of there debute album "1979" Check out the video and show Luv people!!!! Elev8.tHe.GamE.....video directed by www.palestracreative.com

Thursday, January 03, 2008 

Current mood:  energetic
Category: Music
Producer calls show first gift of new year
THE COLUMBUS DISPATCH
 
Elevator Music Winter Jam

HIGH FIVE BAR & GRILL, 1227 N. HIGH ST. (614-421-2998, WWW.HIGHFIVEBAR.COM)

Showtime: 9 p.m. Friday

Admission: $5 to $10

The days before the holidays are rife with notions of giving thanks.

Afterward, folks tend to slide back into routines until the end of the year arrives again.

Hip-hop and R&B musician Rashad is striving to set an early example with the Elevator Music Winter Jam.

"It's a giving-back type of show," he said. "I just wanted to reach out to the people I respected a lot and have a party at the beginning of the year."

The headliners include his hip-hop group, the 3rd (in the mold of the Roots or A Tribe Called Quest); and J Rawls and Middle Child. Among the other performers: Young Reese & Blaze, who record for LeBron James' Dreamlife label; Young Wise; Omnibreed; Philly P; Nix; TaRae Nikol; and Pace.

The event takes its name from the record label and production company headed by Rashad, at age 27 a veteran of the Columbus scene.

The North Side native, who scored his first independent-label deal at 14, has produced tracks for Boyz II Men, Styles P and Jadakiss.

He signed a deal with Universal Motown and was set to release the album Elevator Music in 2003.

For reasons that Rashad can't pin down, the deal fell through.

His drive to make music, however, has never slowed.

"It was just an industry type of thing," Rashad said. "It was disheartening at the time, but, in the end, it was a blessing in disguise."

Freed from Universal Motown, Rashad set about creating a "mogul type of situation" for himself.

"I just decided to continue relationships I had in the industry," he said. "I sell my beats and sometimes full songs or the hooks. They've been going like hot cakes, and I've been able to keep my name on the songs. I've been able to work in L.A., New York and my own studio (on the North Side)."

In addition to his music -- both solo and with the 3rd -- Rashad works with several other central Ohio acts.

His most notable project in '08 will be with soul singer Daniele, from Hilliard. Her album -- Love, Daniele -- will be released during the first third of the year.

"She's like a young Alicia Keys," Rashad said. "She plays piano; she sings."

Daniele, he said, would mix well with another pair of Columbus veterans, J Rawls and Middle Child.

The two, who will perform Friday night, will release an album of classic-soul-inspired contemporary songs in the spring.

The disc -- produced by Rawls for his Polar Records label -- features Middle Child vocals on every track.

Like Rashad, Rawls continues to reach way beyond I-270 with his talents.

In the late '90s, befriending Mos Def and Talib Kweli, he joined them on tracks in New York and Los Angeles.

He has also remixed songs for the Beastie Boys.

"This show is all about reminding the city that there's a lot of good music here in Columbus," Rawls said. "We just wanted to try to make sure people don't forget it."

abeck@dispatch.com

Tuesday, April 25, 2006 

Category: Music

EMInk Biatch!

Okay to be honest...there were so many people in the building...and the show was so hot...that I didn't get to take as many pictures as I wanted to. I was excited okay! Reason enough for you to come out to the next Elevator Music show to see it all for yourself. Oldfield's was packed and everybody had a good time...



Co-City and PA Flex rockin the mic...


This photo is via PTosh...The 3rd is focused while rhymin on stage...


Me with my good friend David, while we listen to Rashad croon with the Musical Masters...


3rd rapper Co-City bustin a groove..


PTosh and me looking at pictures while getting pictures taken...we're going to put this one on our album cover...


J.Dave, the photographer, posing for a photooutside fo Oldfield's


SugaRay showing off his baby mowhawk...what he likes the call the "shark fin"


It's a wrap! The show was great...but I was tired by the end of the night. One...last..picture..before...I....fall...asl....