If you have all the business you want, at the prices and income you dreamed of … there is no need to read on.  But, if you are like me and most of the wedding professionals I know then this message will be very helpful.

It is important in our businesses of creating and supporting weddings to be on top of the game not only in what we do but also how we market.  Yet, there are hardly any solid resources out there for us for how we market. That’s why I have created a complete marketing program for wedding professionals that will help you to double, even triple your income this year.

As an independent small business wedding professional you have learned that to make a good living you need to dedicate time to both mastery and marketing. You have mastered your profession, now it is time to market yourself.

I know you can do it!!!  Simply because with my tools and leads and advice others have.

So what do I offer that no else has? A full leads, education and coaching program to increase your income.  I not only help you create and improve an excellent marketing program, I also supply you unique high quality fresh bride-to-be leads in your area. And to convert those leads to sales!

Unlike others who change fifty dollars of more for just a single feature, I provide all the benefits for just $47 a month.

Here is some of what I provide for that low price:

•           Weekly wedding professional marketing newsletter with advice and how-tos you can put to use immediately

•           Monthly conference call with special guests, practical advice and question and answer discussion. The call can also be downloaded later as an mp3 and/or transcript for timeshifting and later review/notes.

•           Full instant online 24/7 bride-to-be leadstream for your market area  up to a 250 miles radius

Would you like to participate, or learn more, … just send me a reply with your email address and location and I will send you my FREE report "5 Mistakes Keeping You From Having the Income You Want From Your Wedding Business!" and the recent active bride-to-be leadstream for your State or Province.  And if you chose to use my service, please know that there is no risk or long-term obligation.

This is the year you can double, even triple your income.  Take the first step.

Emphasizing weddings, it is easy to forget that the clients we attract related to providing our services in their wedding are potentially lifetime clients for all our goods and services. This calls for good email list management with insights into our clients’ "lifecycle". For the photographer direct email marketing to past wedding clients can shift to family and professional needs. Similarly, event planners can share information as to seasonal and business event planning. Florists? Invitations? Catering? Yes!!! Almost all wedding professionals have goods and services which have value throughout our clients’ life.

Recently Loren McDonald of emailINSIDER focused on this point in a newsletter on email frequency by writing -


Marc’s tip -
As you develop your direct email system make sure you incorporate a way to identify the nature of your prospects and clients probable needs to fine-tune the messages you send. This will help you maintain your existing clients as future customers. And, customer centered helpful and pertinent messages means higher sales from your direct email marketing. You will spend time and money creating your direct email marketing. So let direct email marketing pay you dividends long after the wedding.

I haven't wanted to say much on this topic because the SEO voice is so loud. And for good reason, SEO had some great results and every website should still always have good search engine management and "hygiene". Still, for the last few months I have been watching SEO consultants enhancing their marketing efforts at the same time SEO results are becoming less productive and reliable.

But as a non-SEO expert I felt I didn't have the "footing" to express my observations and ideas. Then I came across this article by Chris Copland of SearchInsider titled the Last Days of SEO ( http://blogs.mediapost.com/search_insider/?p=728 ) To me the take away graf is -
Please read the entire article.

To me it is the growth of the internet combined with the increasingly sophisticated users and search engine providers that makes it difficult to rely on SEO. Particularly in light of these points;


Marc's tip to wedding professionals –
Use a balanced approach, the amazing results of SEO are mostly in the past. Continue to follow good SEO practice and hygiene while utilizing other low cost ways to get your company's website in front of your target market. Direct email marketing has the lowest cost and the highest ROI of any part of a balanced internet marketing strategy.