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Salvador Rojas


Last Updated: 12/20/2009

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Gender: Male
Status: Single
Age: 97
Sign: Scorpio

City: ES.FULLERTON
Country: US
Signup Date: 5/31/2006

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Monday, September 28, 2009 

Current mood:  accomplished
Category: Life
I am honored to be with you today at your commencement from one of the finest universities in the world. I never graduated from college. Truth be told, this is the closest I've ever gotten to a college graduation. Today I want to tell you three stories from my life. That's it. No big deal. Just three stories.

The first story is about connecting the dots.

I dropped out of Reed College after the first 6 months, but then stayed around as a dropin for another 18 months or so before I really quit. So why did I drop out?

It started before I was born. My biological mother was a young, unwed college graduate student, and she decided to put me up for adoption. She felt very strongly that I should be adopted by college graduates, so everything was all set for me to be adopted at birth by a lawyer and his wife. Except that when I popped out they decided at the last minute that they really wanted a girl. So my parents, who were on a waiting list, got a call in the middle of the night asking: "We have an unexpected baby boy; do you want him?" They said: "Of course." My biological mother later found out that my mother had never graduated from college and that my father had never graduated from high school. She refused to sign the final adoption papers. She only relented a few months later when my parents promised that I would someday go to college.

And 17 years later I did go to college. But I naively chose a college that was almost as expensive as Stanford, and all of my workingclass parents' savings were being spent on my college tuition. After six months, I couldn't see the value in it. I had no idea what I wanted to do with my life and no idea how college was going to help me figure it out. And here I was spending all of the money my parents had saved their entire life. So I decided to drop out and trust that it would all work out OK. It was pretty scary at the time, but looking back it was one of the best decisions I ever made. The minute I dropped out I could stop taking the required classes that didn't interest me, and begin dropping in on the ones that looked interesting.

It wasn't all romantic. I didn't have a dorm room, so I slept on the floor in friends' rooms, I returned coke bottles for the 5¢ deposits to buy food with, and I would walk the 7 miles across town every Sunday night to get one good meal a week at the Hare Krishna temple. I loved it. And much of what I stumbled into by following my curiosity and intuition turned out to be priceless later on. Let me give you one example:

Reed College at that time offered perhaps the best calligraphy instruction in the country. Throughout the campus every poster, every label on every drawer, was beautifully hand calligraphed. Because I had dropped out and didn't have to take the normal classes, I decided to take a calligraphy class to learn how to do this. I learned about serif and san serif typefaces, about varying the amount of space between different letter combinations, about what makes great typography great. It was beautiful, historical, artistically subtle in a way that science can't capture, and I found it fascinating.
None of this had even a hope of any practical application in my life. But ten years later, when we were designing the first Macintosh computer, it all came back to me. And we designed it all into the Mac. It was the first computer with beautiful typography. If I had never dropped in on that single course in college, the Mac would have never had multiple typefaces or proportionally spaced fonts. And since Windows just copied the Mac, its likely that no personal computer would have them. If I had never dropped out, I would have never dropped in on this calligraphy class, and personal computers might not have the wonderful typography that they do. Of course it was impossible to connect the dots looking forward when I was in college. But it was very, very clear looking backwards ten years later.

Again, you can't connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future. You have to trust in something — your gut, destiny, life, karma, whatever. This approach has never let me down, and it has made all the difference in my life.

My second story is about love and loss.

I was lucky — I found what I loved to do early in life. Woz and I started Apple in my parents garage when I was 20. We worked hard, and in 10 years Apple had grown from just the two of us in a garage into a $2 billion company with over 4000 employees. We had just released our finest creation— the Macintosh — a year earlier, and I had just turned 30. And then I got fired. How can you get fired from a company you started? Well, as Apple grew we hired someone who I thought was very talented to run the company with me, and for the first year or so things went well. But then our visions of the future began to diverge and eventually we had a falling out. When we did, our Board of Directors sided with him. So at 30 I was out. And very publicly out. What had been the focus of my entire adult life was gone, and it was devastating.

I really didn't know what to do for a few months. I felt that I had let the previous generation of entrepreneurs down that I had dropped the baton as it was being passed to me. I met with David Packard and Bob Noyce and tried to apologize for screwing up so badly. I was a very public failure, and I even thought about running away from the valley. But something slowly began to dawn on me — I still loved what I did. The turn of events at Apple had not changed that one bit. I had been rejected, but I was still in love. And so I decided to start over.

I didn't see it then, but it turned out that getting fired from Apple was the best thing that could have ever happened to me. The heaviness of being successful was replaced by the lightness of being a beginner again, less sure about everything. It freed me to enter one of the most creative periods of my life.

During the next five years, I started a company named NeXT, another company named Pixar, and fell in love with an amazing woman who would become my wife. Pixar went on to create the worlds first computer animated feature film, Toy Story, and is now the most successful animation studio in the world. In a remarkable turn of events, Apple bought NeXT, I returned to Apple, and the technology we developed at NeXT is at the heart of Apple's current renaissance. And Laurene and I have a wonderful family together.

I'm pretty sure none of this would have happened if I hadn't been fired from Apple. It was awful tasting medicine, but I guess the patient needed it. Sometimes life hits you in the head with a brick. Don't lose faith. I'm convinced that the only thing that kept me going was that I loved what I did. You've got to find what you love. And that is as true for your work as it is for your lovers. Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do. If you haven't found it yet, keep looking. Don't settle. As with all matters of the heart, you'll know when you find it. And, like any great relationship, it just gets better and better as the years roll on. So keep looking until you find it. Don't settle.

My third story is about death.

When I was 17, I read a quote that went something like: "If you live each day as if it was your last, someday you'll most certainly be right." It made an impression on me, and since then, for the past 33 years, I have looked in the mirror every morning and asked myself: "If today were the last day of my life, would I want to do what I am about to do today?" And whenever the answer has been "No" for too many days in a row, I know I need to change something.

Remembering that I'll be dead soon is the most important tool I've ever encountered to help me make the big choices in life. Because almost everything — all external expectations, all pride, all fear of embarrassment or failure these things just fall away in the face of death, leaving only what is truly important. Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart.
About a year ago I was diagnosed with cancer. I had a scan at 7:30 in the morning, and it clearly showed a tumor on my pancreas. I didn't even know what a pancreas was. The doctors told me this was almost certainly a type of cancer that is incurable, and that I should expect to live no longer than three to six months. My doctor advised me to go home and get my affairs in order, which is doctor's code for prepare to die. It means to try to tell your kids everything you thought you'd have the next 10 years to tell them in just a few months. It means to make sure everything is buttoned up so that it will be as easy as possible for your family. It means to say your goodbyes.

I lived with that diagnosis all day. Later that evening I had a biopsy, where they stuck an endoscope down my throat, through my stomach and into my intestines, put a needle into my pancreas and got a few cells from the tumor. I was sedated, but my wife, who was there, told me that when they viewed the cells under a microscope the doctors started crying because it turned out to be a very rare form of pancreatic cancer that is curable with surgery. I had the surgery and I'm fine now.

This was the closest I've been to facing death, and I hope its the closest I get for a few more decades. Having lived through it, I can now say this to you with a bit more certainty than when death was a useful but purely intellectual concept:

No one wants to die. Even people who want to go to heaven don't want to die to get there. And yet death is the destination we all share. No one has ever escaped it. And that is as it should be, because Death is very likely the single best invention of Life. It is Life's change agent. It clears out the old to make way for the new. Right now the new is you, but someday not too long from now, you will gradually become the old and be cleared away. Sorry to be so dramatic, but it is quite true.
Your time is limited, so don't waste it living someone else's life. Don't be trapped by dogma —which is living with the results of other people's thinking. Don't let the noise of others' opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.
When I was young, there was an amazing publication called The Whole Earth Catalog, which was one of the bibles of my generation. It was created by a fellow named Stewart Brand not far from here in Menlo Park, and he brought it to life with his poetic touch. This was in the late 1960's, before personal computers and desktop publishing, so it was all made with typewriters, scissors, and polaroid cameras. It was sort of like Google in paperback form, 35 years before Google came along: it was idealistic, and overflowing with neat tools and great notions.

Stewart and his team put out several issues of The Whole Earth Catalog, and then when it had run its course, they put out a final issue. It was the mid1970s, and I was your age. On the back cover of their final issue was a photograph of an early morning country road, the kind you might find yourself hitchhiking on if you were so adventurous. Beneath it were the words: "Stay Hungry. Stay Foolish." It was their farewell message as they signed off. Stay Hungry. Stay Foolish. And I have always wished that for myself. And now, as you graduate to begin anew, I wish that for you.
Stay Hungry. Stay Foolish.

Thank you all very much.
Currently listening:
Greatest Hits
By Al Green
Release date: 2009-04-14
Thursday, September 03, 2009 

Current mood:  artistic
Category: Art and Photography


Photos in Santa Ana depict Afro-Mexican culture

By RON GONZALES The Orange County Register

African roots: A photo exhibit focusing on the African roots within Mexican culture will go on display this weekend.

African slaves were brought to Mexico soon after the conquest, in part because of declines in the indigenous population. With independence, Mexico abolished slavery, and Vicente Guerrero, a Mexican of African descent, was among the country's first national leaders.

The exhibit, called "The Third Root," features photos by Sal Rojas, and documents the Afro-Mexican culture of such Mexican states as Oaxaca and Guerrero. The event takes place from 6-11 p.m. on Saturday, Sept. 5 at Calacas, 324 W. Fourth St. Unit B, in downtown Santa Ana. You can check out the photos Tuesday through Saturday, Sept. 12, during store hours, which are 10 a.m.-6 p.m.

Call 714-662-2002 or visit calacasinc.com.

Monday, August 31, 2009 

Current mood:  artistic
Category: Art and Photography


You are cordially invited to the opening reception for my third solo photography exhibit titled “THE THIRD ROOT | La Tercera Raiz” at the CALACAS Store in the heart of Santa Ana, California. I'll will be displaying for the first time my photographs from my recent trip to Oaxaca and Guerrero, Mexico to show you another side of Mexico.



The Special Guest of the Event will be KRAZY RACE, performing a special "BrownPride.com" set including the following street anthems "Dedicated", "Pride", "I Do", "Get Up Stand Up", "Day of The Dead", "Why Me" ,"Generations", and "The Last Hour" (in no particular order). Krazy Race is schedule to perform at 9PM.

WORLD PREMIERE KRAZY RACE "I'VE BEEN KNOWN" MUSIC VIDEO

KRAZY RACE - I'VE BEEN KNOWN - MUSIC VIDEO



New Album features:
Chino XL, Sick Jacken, Eric Bobo of Cypress Hill, Kam, Kahlee, Dubpassenjah & Gutterfame

Album Produced by: Ringleader DJ Ace


Exhibition: The Third Root | La Tercera Raíz by Sal Rojas
Exhibition dates: September 5, 2009 (Closed Sunday Sept. 6th) – September 12th, 2009
Opening Reception hours: September 5th, 2009 | 6 p.m. – 11 p.m. Free Admission and Parking
Location: Calacas INC., 324 W. 4th Street No.B Santa Ana, California 92701
Special Guest KRAZY RACE: Performing an Exclusive "BrownPride.com" Set for the Event!!





Sal Rojas Photography | September 5th, 2009
CALACAS INC
324 W. 4th Street No.B
Santa Ana, CA 92701
(at 4th and Birch in the West End Theater)
tel:714.662.2002 | www.calacasinc.com




DIRECTIONS TO CALACAS:
From Los Angeles: 5 fwy South, exit Broadway, continue south on Broadway, right on 4th Street. Parking structure is on the 4th Street and Birch Street.

From San Diego: 5 north, exit 1st and 4th streets, stay to left to exit 1st street, make a right (west) on 1st street, cross Main Street, make a right on Broadway and a Left on 4th street. Parking structure is directly behind the 4th Street and Birch Street

From Long Beach: 22 fwy East, 5 South, exit Broadway, continue south on Broadway, right on 4th Street. Parking structure is on 4th Street and Birch Street

From Newport Beach: 55 fwy North, 5 North, exit 1st and 4th streets, stay to left to exit 1st street, make a right (west) on 1st street, cross Main Street, make a right on Broadway and a Left on 4th street. Parking structure is on 4th Street and Birch Street

Monday, August 10, 2009 

Current mood:  cultured
Category: Art and Photography


BrownPride.com Presents "The Third Root | La Tercera Raiz"
A Photographic Exhibition That Captures the Life of Afro-Mexicans and their Communities by Salvador Rojas

CALACAS 324 W. 4th Street No. B Santa Ana, Ca 92701
Opening Reception: Saturday September 5, 2009 6 pm-11 pm

Photographer Sal Rojas will take you on a visual journey exploring the Roots, Culture & Life of the Afro-Mexicans. Afro-Mexicans make up more than 5% of Mexico’s population; yet remain invisible to the majority of Mexicans.

The Third Root is a visual experience like no other, as it unveils the unseen community of the Costa Chica area of Oaxaca and southern Guerrero, Mexico. Look into the eyes of those who have been suppressed from Mexico’s mainstream culture, as the photographs tell their story. This photographic exhibition hits Calacas located in the heart of Santa Ana, California September 5, 2009.

Photographer Sal Rojas says “This exhibition is going to give you a comprehensive view of our complex Mexican culture, adding another degree to our rich Heritage, the Afro-Mexican legacy.” Most people think of Mexicans as a Mestizo race, a mixture born from the violent clash between the Spanish and the Indigenous. Mexico’s history ignores the nation’s “Third Root”, Africans and their descendants, to this day receive little if any attention. In the Mexican states of Oaxaca and Guerrero this “Third Root” is strong and represents the other side of Mexico that many are unaware exists.

The Third Root Photo Exhibition is a preview of the documentary television series “Afro-Latinos - The Story Never Told" produced independently by Director/Producer Renzo Devia of Creador Pictures, LLC. The documentary series will illustrate the history and celebrate the rich Culture of people of African descent throughout Latin America.

Catching the authenticity of life is nothing new to Renzo Devia and Sal Rojas. They both have traveled the world to tell the untold stories of Latino people and their Culture through their respected mediums. With this photography exhibit and film project they are bringing attention to Mexico’s “Third Root,” the Afro-Mexican legacy.

Special Guest Performance by KRAZY RACE:
Krazy Race is one of the most respected underground hip-hop groups for representing Latinos from the Heart. Join us for a special “Brown Pride” set with some of their most potent street anthems.

For additional information on The Third Root, please contact Sal Rojas or visit www.BrownPride.com.

Sal Rojas / Digital Aztlan Studios
Website: http://www.brownpride.com
E-mail: sal [at] brownpride [dot] com


Currently listening:
The Ultimate Experience
By Jimi Hendrix Experience
Release date: 1993-04-27
Wednesday, August 05, 2009 

Current mood:  artistic
Category: Fashion, Style, Shopping













AVAILABLE EXCLUSIVELY ON BROWNPRIDE.com



BROUGHT TO YOU BY:


Currently listening:
The Movement: Strength in Numbers
By Krazy Race
Release date: 2006-08-22
Wednesday, July 01, 2009 

Current mood:  accomplished
Category: Art and Photography



http://www.youtube.com/watch?v=GVXEAeo9Mak


COPY and PASTE::
http://www.brownpride.com/articles/article.asp?a=711

Currently listening:
Number Ones
By Michael Jackson
Release date: 2003-11-18
Friday, June 26, 2009 

Current mood:  adventurous
Category: Music

Monday, June 01, 2009 

Current mood:SOULFUL
Category: Art and Photography
I'LL BE IN SAN FRANCISCO THIS JUNE 27th and AUGUST 29th for the TATTOO & GRAFFITI ART SHOW at DERMAFILIA in the MISSION SF.
ART SHOW @ DERMAFILIA SF
ART SHOW @ DERMAFILIA SF JUN 27 y
AGOST 29 6;30-10;30
DERMAFILIA DF,SF
MERXS TDK SACRED TAT2 (OAK)
DANNY BOY MOMS TAT2 (SF)
SAL ROJAS (LA) PHOTOGRAFI
DON CALAVERA (SUN CITY)
BUTTER (SF)
UFO (NY)
CRAYONE
JONNY PACIFIC (OAK)
Villano OAXACA MEXICO
OXIDIANA OAXACA MEXICO
Y MAS...
DJ FREDDIE FUTURE ,DJ UFO,DJ JUAN DATA RADIO BARRIO 102.5 FM AND MORE !!!!!

Currently listening:
18 More of the Best, Vol. 2
By Brenton Wood
Release date: 1999-10-05
Saturday, May 09, 2009 

Current mood:  artistic
Category: Art and Photography



I'm going to add more photos of the THE BODY ART EXHIBIT brought to you by Stubborn 4 Life, BrownPride.com, and Galeria Rustica to the BrownPride.com's PHOTOPOST Section. Salvador Rojas

copy and paste the link since myspace disabled all my links:
http://photopost.brownpride.com/watermark.php?file=58525

The Body Art Exhibit Brought to you by Stubborn 4 Life, BrownPride.com and Galeria Rustica

April 11th, 2009 Pomona California

Galeria Rustica
320 South Thomas Street
Pomona California 91766
Tel. 909.622.2440

Photography by Salvador Rojas / www.myspace.com/salrojas | www.salrojas.com

Currently listening:
What's Going On
By Marvin Gaye
Release date: 2003-01-14
Sunday, May 03, 2009 

Current mood:  cultured
Category: Art and Photography



The Body Art Exhibit | The Photos and Overview of the Event That Took Place April 11th, 2009 | Galeria Rustica in Pomona, California copy and paste:
http://www.brownpride.com/articles/article.asp?a=693

The Body Art Exhibit was brought to you by Stubborn 4 Life, BrownPride.com and Galeria Rustica...

Photography by SALVADOR ROJAS

Currently listening:
Brenton Wood's 18 Best
By Brenton Wood
Release date: 1994-01-01