I've been to a lot of performance poetry events and I've met a lot of very talented people. Some of my favourites include Kat Francois, Luke Wright, Dreadlockalien, AF Harrold, Peter Wyton, David Johnston, SHORTman, Peter Hunter, Nathen Filer, Rob Gee, Steve Larkin, Rachel Pantechican, Mr Gee, Sophia Blackwell - the list goes on and on - and then there's the Americans - Mike McGee, Buddy Wakefield and my personal favourite, Taylor Mali.
More talent than you can shake a stick at - but - this is where the problem comes in - at the end of the day, we are poets - and as far as the vast majority of people are concerned - poetry sucks.
Little do they know. However, as long as people link "Keats & Tennyson" to "Poetry", then - seriously - we don't have scene.
Now - very few people know this, but in my day job, I work in Marketing. Boo hiss! Anyway - that's what I do, so if you want to judge me, then you can f#ck off and stop reading this now. Marketing doesn't have to be a bad thing.
Being a marketer, however, led me to think.
Poetry needs rebranding. You don't have to change the name but you definately need to change the profile.
Some people are starting to do this - the best example I have ever seen is actually my local slam - Hammer & Tongue - this is the dream child of Mr Steve Larkin, who through perseverence has created a living, breathing monster of poetry. The 4 Nations slam, with 3-400 people in the room was an event - not just an event - it was an EVENT.
Properly organised, properly produced, properly hosted - slick - unlike some of the other more established events in the UK - those of you who know me will know what or rather whom I'm talking about - some individuals believe that they hold performance poetry - and slams in particular - firmly in their grasp. They used to, but all they have served to do is to choke the life out of performance poetry. My message is - stand aside Old School, before you get steam rollered - with your Monkee's haircut.
So - we have a model for the future - however the next challenge is how we can take this to the next level. Hammer & Tongue have proven that it can be done at a local level, however the next level is how to do it nationally. They are expanding city by city and are about to launch into their third location, however its all going a bit slow for me.
The key here is competition. Everyone loves competition. Look at television today - its all about competition - from Pop Idol to 8 Mile to Sport to Big Brother. Its all about competition.
Slamming is perfect. Its all about competition and the personalities are HUGE. Just the kind of thing that would draw in a mainstream audience.
But we have a problem people. Poetry is currenly being managed by poets. And we are, by our very nature, the most egotistical people on the planet. Many of the big players don't ever want to be judged. As soon as they get so big that they don't have to slam any more, they stop slamming. People very much protect against poetry being taken to the next level - to cover their own asses.
So what do we need to do?
If you are with me on this, then send me an email telling me what you think:
aympoetry@hotmail.com
Keep reading for the next installment.
Much luv
AYM