I just saw a commercial for Miracle Whip that really pissed me off. It was harping on the fact that it is basically the “non conformist” topping in that it has it’s own distinct flavor COMPLETELY different then mayonnaise. Using young, sexy, rock star looking actors and semi current power chord backing tracks, they try desperately to paint the picture that they are pushing the envelope of the mayonnaise world. At the end of the commercial a very defiant voice states their slogan…“we will not tone it down.” It’s like they want us to believe that Miracle Whip is some sort of civil rights movement or a revolution against a corrupt government or a long awaited experimental and controversial concept record. IT’S A FREAKIN CONDIMENT!!!!!!! It seems that a lot of commercials these days are trying to market to young America by proving that their product is counter cultural, or “Indie”, or rebellious. But how rebellious can mayonnaise be? Really?!?! It’s as if Miracle Whip’s marketing team is made up of begrudged and downtrodden middle schoolers trying to break free from the grip of their parents oppressive rule. Maybe that’s where they are cutting corners to stay afloat in this economy. Who knows.

Don’t even get me started on the “it was crazy and we were there” Smirnoff Ice commercial. PLEASE go to this link if you haven’t seen it so you can appreciate my complaining: http://www.youtube.com/watch?v=AAcYrYg1KIs#watch-main-area .Not only is that tag line sooooooooooo unjustifiably dramatic but the theme of the whole commercial is so pathetic. Here are a group of people in their late 20’s and early 30’s still getting high on the rush of sneaking on to public property after hours, getting wasted, getting naked, and then bragging to all their friends about it. What is this…dazed and confused the college and early adult years? Come on people. Sorry for the chip on my shoulder. This topic is definitely not worth my anger. For some reason I have always had a short fuse when it comes to drama.

I would like to end with my own dramatic pitch to our “life changing” condiment company…Not only is your product high in saturated fat Miracle Whip…it is also high in BS.

Sorry…I couldn’t help that last bit:)

Anyway, that’s what I’m thinking about right now

Sean