Many Myths about adwords surround advertisers. But, they are not limited to innocent advertisers who have little knowledge about adwords, what it can achieve and what it is not, they are equally prevalent among Qualified Professionals. I would rather focus on myths held by professionals, which they hold during the learning phase.
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Adwords Ad rank Formula says,
Ad Rank = Max. CPC Bid x Quality Score. (Higher is Better)
People want high quality score so that they pay minimum to stay at the desired position. Also, most advertisers have propensity to bid as low as possible. However, bidding too low not only limits exposure of your ads, they also deteriorate your Quality Score Value. Read More on

AdWords Report center informs you all about your account's performance, going into every possible details with regard to cost, conversion, exposure and many more things. Refining your adwords campaign through it is only one of its possible usage. It can become your most trusted and surefire way of striking good business deals. Read More on

It is a reasonably good time period that has elapsed after the launch of first page bid. Anomaly is that, some bizarre observation are still found with respect to first page bid. (Continue Reading NetArgument.Com: First Page Bid under the shadow of Minimum Bid Ghost)

Adwords campaign often have uneven distribution of conversions across keywords, placements & Adtexts. Once, you start analyzing them, start clubbing the most impactful of them to come together to produce very high impact. (Continue Reading:  NetArgument.Com: Conversion Jet Streams - Identify & Ride! )

Content Network Ad impression is the function of Relevancy which must match the contents available in the content space.
The available contents may be grouped into two categories, one which
matches your product or services directly and most of which are from
competing people offering similar kind of products or services. Second
category is those of News, Reviews and other product/service
information content. A behavior which you might have observed in your
content campaign is the sudden spurt of traffic and conversions. Read Full Article on NetArgument.Com

..................Moral of the story is that you tend to guage the top and bottom, introduction and conclusion, headline and last line of every thing. Whatever is between this top and bottom of each granule we analyse every day and every moment is simply seen through the bias of the outline. Read the Full Article

US elections are set to begin shortly. World's Largest Democracy, India, too is going for General Elections, somewhere in the first quarter of 2009. Political Debates in US are not limited to Television, Newspapers & Magazines, rather they have made inroads to unconventional media like Youtube, Blogging and Pay Per Click campaigns. If this is the trendsetter, then it is logical to expect Indian Political parties which are already engaged with Advertising Agencies to push their political agenda, may test this media too. >>>>> Continue Reading Here

Just like "Resonance" stuck with anomalous benzene structure in Chemsitry, the term Viral has stuck with the online marketing strategies. Though, nothing to do with viruses of Medical Science and even those known ones' on internet, the term buys sense from its inherent Very High & Uncontrollable speed of Replication without any external propulsion. >>>> Continue Reading Here