New York, NY 12/14/2008 — After a competitive pitching process Bella’s House of PR, a highly regarded global entertainment and strategic public relations firm, today announced it has been selected as Ishtim Records and the labels artist Farita's PR agency of record globally. Farita, also the label owner is an award winning Australian performing artist of POP/R&B music. Her sound is a fusion and as unique as the cultural mixture of Farita. The music is a unique blend of a combination of Pop/R&B with mild influences from the Indian and Latin cultures. According to several music critics she has produced must have albums of the year and is heralded as the next major artist to come out of Australia. With four weeks straight at #1 on BroadJam.com Australian charts with no promotion Farita’s fans have spoken. ....

Ishtim has hired Bella’s House of PR to assist in the transition and growth of the artists Farita’s projects. Additionally BHPR will be building Farita’s brand as well as begin campaign planning to further expose the company and artist brand and music with key media and support cooperative partnerships. The efforts to build cooperative ventures and unique marketing strategies that support efforts in branding the artist Farita’s upcoming albums, projects, philanthropic efforts and other entertainment activities  will start immediately with an outreach to technology, retail, fragrance, cosmetic and other consumer goods industries. In addition BHPR will assist the Ishtim executives’ efforts to promote awareness and understanding of the increasingly important role music plays in the communities and schools around the world. ....

Already recognized for providing outstanding talent packed music which garnered Farita the win for the Best Female Artist Australian AID Award, Farita is also building relationships with corporations and organization, an expansion Bella’s House of PR will actively lead and support. ....

"We chose Bella’s House of PR because the company's people demonstrated a strong culture of respect and cooperation, matched with experience handling major music brands" said Farita. "The agency also brought a long-term, short term-campaign-driven mentality, with solid ideas grounded with our needs. In talking with Tiffany Carr we found Bella’s House of PR to be undoubtedly the right choice for Ishtim and Farita." ....

"Farita’s sound is global and speaks to all on a deeply personal level. Her company whose music is fast-becoming a phenom on its own is helped along by a vivacious, bright and strong character carried by a very beautiful woman," said Tiffany Carr, CEO, Bella’s House of PR. "Her impact will be in more than music alone however that is her passion and her focus is profound.  Bella’s House of PR enters this relationship with a huge appetite and enthusiasm for the many exciting campaigns we can create together to extend Farita's reach to the broadest possible audience." ....

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About Bella’s House of PR
Recently acquired by Carr + Bjorn Companies International a highly regarded design and creative strategy company Bella’s House of PR is a global PR agency serving companies that use public relations and creative services. An organic organization, Bella’s House of PR uniquely offers the dedication of a store front local agency and the power and reach of a global firm. With sophisticated, cooperative talents and practices covering all public relations disciplines, Bella’s House of PR represents leading ideas, brands, individuals and corporations via its virtual offices around the world. Clients of the company include ASCAP, Farita, ACURA, Virgin Records, Universal and NFL. BHPR has established partnerships with cutting edge companies in industries like technology, entertainment and more in order to maintain state of the art offerings of creative, public relations technologies and techniques. For more information about Bella’s House of PR, please visit www.bellashouseofpr.com. To learn more about Carr + Bjorn please visit www.carrbjorn.com. ....