Just found out that once again Triple J will not be adding our label's latest release 'Turn It On' to rotation. No surprises there. Before I continue this rant I'd like to point out that this sentiment in no way applies to Maya Jupiter who has been nothing but supportive of our artists on her weekly Hip Hop Show. Triple J is the only national broadcaster with a youth focus so it's not hard to realise the importance of radio play on this station for new artists or groups. I remember when Triple J first debuted onto Australian radio and it felt like there was finally a real alternative to the commercial networks. Sadly, over the years Triple J has become as much of a let down as its commercial peers. For some bands Triple J has been a huge blessing and created touring opportunities in regional areas as well as the major cities around Australia and built fanbases that equal significant record sales. The problem is the attitude of the programming manager who seems to add hip hop music based on a completely ignorant knowledge or taste for the genre. Or perhaps its the Triple J art-fag mentality of supporting the "underdog". From where i stand you have to make hip hop that sounds like it was produced twenty years ago to get Triple J love. Make a record of an international standard and god forbid have an affiliation with a major label and you can almost certainly count yourself out of high rotation airplay. I'm not saying that all locally produced hip hop added to Triple J rotation is rubbish, there are a few dope exceptions, but 80% aint up to scratch. If you can come up with some kind of politically correct angle to push your record then it's almost guaranteed those college minded Triple J programmers will play your shit to death, regardless of the skill level displayed. If the commercial networks were actually playing the more commercial hip hop records then Triple J might be somewhat justified in their playlists, the trouble is that in this country releasing a hip hop record through a major label does not equal commercial radio play so if Triple J turns their nose up at your release on the grounds that it sounds 'too commercial' or 'not us' then you are left out in the cold with no radio support. Of course I am totally biased because I'm talking about records that my label is releasing but I only work with artists that I consider to be at the top of the game and I'd like to think that my more than ten years in the game makes me a more qualified judge of hip hop music than the dude making the programming decisions at Triple J.

All kinds of rock music get played on Triple J but only a couple of hip hop labels and artists get unanimous support from Triple J which results in a very limited reflection of the genre. Hip hop in Australia gets only a miniscule amount of radio play overall and the national broadcaster is the one place local acts of a professional standard should be able to turn to for support. So from where I stand- Fuck Triple J!