Groove Armada have just signed a ground-breaking agreement with BACARDI. There has already been quite a buzz about it and the agreement encompasses the band's unique live show, TV, radio shows, new exclusive recordings and plenty of partying!
As stated, the band will be recording and releasing exclusive new Groove Armada tracks with Bacardi over the course of the next year. They will also be performing at multiple BACARDI B-LIVE events across five continents, which will feature their own live show and unique, one-off collaborations with both local and international artists. BACARDI will film and record all of these events so fans will be able to keep up to speed as events unfold throughout the next 12 months.
Tom and Andy have actually just come back from doing their very first BACARDI B-LIVE event in sunny Miami, were they 'rocked it' in front of 6,000 Miami fans in the stunning outdoor venue, Bayfront Amphitheatre on April 19th (see photos from this event in the gallery).
After Groove Armada's tenth anniversary year of huge gigs in 2007, the band were looking for innovative ways to take things to another level and Bacardi, who have been commissioning music and artists for over a century, wanted to put something together that truly breaks the mould.
The programme will allow the GA travelling show to reach new people and places, while offering a new and unique way of taking their music to as many fans as possible worldwide in every conceivable form!
For further information and details on forthcoming Groove Armada BACARDI B-LIVE shows watch this space!
www.bacardiblive.com