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Last Updated: 11/24/2009

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Tuesday, February 19, 2008 

Category: Fashion, Style, Shopping
Today's blog features guest blogger peta2 UK's Violet.

H&M stands for Hennes & Mauritz! But we think it should stand for Hurray & Marvelous!!! Because after discussions with PETA US about how lambs in the Australian wool industry are mutilated during the "mulesing" procedure, they've made a company policy to source wool from outside Australia. H&M is committed to ensuring that any wool it purchases from down under doesn't come from farmers who still practice this barbaric procedure.

h%26m.jpg
Photo credit: Curbed/Creative Commons

For those unfamiliar with mulesing: Australian farmers breed sheep to grow extremely wrinkly skin so they produce more wool, these folds of excess skin collect urine and moisture in the hot weather and attracted to the moisture, flies lay eggs in the folds of the skin. To prevent the hatched maggots from eating the sheep alive, many Australian ranchers use gardening shears to cut huge chunks of skin and flesh from lamb's backsides (without any painkillers) in this cruel practice. If that wasn't enough, after all that, when the sheep are no longer producing enough wool, they are crammed onto export ships to be sent to the Middle East, where they'll be cruelly slaughtered.

mulesing.jpg


H&M even posted a kick ass mulesing info section in their corporate responsibility section on their Website stating, "H&M does not accept mulesing, the surgical procedure carried out on merino sheep in Australia in order to prevent flystrike. The company has decided to direct its buying towards other countries of origin and other suppliers in Australia that can guarantee mulesing-free merino wool."

We love H&M! Now we've got just one more reason to go shopping!

*Violet
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BEWARE of Frantic Films, Princess Show!

 
Fantastic work guys. Our song CRY which was written for animal rights and a video we made by ourselves and edited from the van, supports all that you have done and all that you continue to do on animal rights...never has there been such a band that supports animal rights first and foremost the way we do. We love you guys. If you ever want to know about us were just round the corner at the click of the icon. YOU'LL love our quote at the end of the video. No bigger truth has been told.

Love Peta. Go H & M... one down, NEXT!!
 
Posted by BEWARE of Frantic Films, Princess Show! on Wednesday, February 20, 2008 - 6:32 PM
[Reply to this
Sean
Sean Summerfelt

 
damn i love that place its so cool that they did that
i got kickass drainpipes there for like 20 bucks a pair!
 
Posted by Sean on Tuesday, February 19, 2008 - 10:16 PM
[Reply to this
Nikole,

 
yay for H&M!! I'm going to shop there now!!!!
 
Posted by Nikole, on Tuesday, February 19, 2008 - 11:06 PM
[Reply to this
AjanuaryField

 
this is not good news!
it's FAB news!
:)
 
Posted by AjanuaryField on Tuesday, February 19, 2008 - 11:07 PM
[Reply to this
vïctoяïa.
V. DiMaio

 
how is it fabulous???
 
Posted by vïctoяïa. on Wednesday, February 20, 2008 - 10:22 PM
[Reply to this
jaimebby

 
THAT IS GROSS WHAT PEOPLE DO TO SHEEP.
GROSSS GROSS GROSS.

what the fuck .. what did animals do to deserve this?
i wonder what those people who do that would say if
we do that to their skin - ripped off their skulls?

this is why people shouldn't wear fur or wool.
that is gross as fuck.



PETA ALL THE WAY (:
supporter i am, supporter.
 
Posted by jaimebby on Tuesday, February 19, 2008 - 11:07 PM
[Reply to this
Lauren M. Lynley
Lauren Lynley

 
That's brilliant! I like H&M clothing so this is another reason to buy their line - though as a vegan I do not buy any animal-based products (wool); especially not new ones. But still, whenever compassion wins over cruelty it is a good day!
 
Posted by Lauren M. Lynley on Tuesday, February 19, 2008 - 11:08 PM
[Reply to this
Wikid Klown Princess
Melinko's Baby momma

 
kudos to H&M! Thats aswome!
And of course kudos 2 peta!
Peta Rocks!
 
Posted by Wikid Klown Princess on Tuesday, February 19, 2008 - 11:08 PM
[Reply to this
VG.
Viki Goulstone

 
H&M are ace &it's good to know they're supporting putting a stop to animal cruelty:)
 
Posted by VG. on Tuesday, February 19, 2008 - 11:08 PM
[Reply to this
Oddish

 
WOOT, just another reason to love H&M!! :D
 
Posted by Oddish on Tuesday, February 19, 2008 - 11:08 PM
[Reply to this
Christine
Christine Vi

 
yay! they stopped the musleing thing-y! yay! but i CANNOT believe wat they do to the poor sheepys,I WANNA JUS CRAM A SHEAR UP DAT FARMER'S ASS!!!
 
Posted by Christine on Wednesday, February 20, 2008 - 1:48 PM
[Reply to this
Andrew

 
Nice!
 
Posted by Andrew on Wednesday, February 20, 2008 - 1:49 PM
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Babi Karrrrrrr
k. Carter

 
I love H&M and now i love them even more
 
Posted by Babi Karrrrrrr on Wednesday, February 20, 2008 - 1:52 PM
[Reply to this
Kayleigh

 
**Bows down to H&M**

I'm so happy to hear that!
 
Posted by Kayleigh on Wednesday, February 20, 2008 - 1:53 PM
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[☆]Lys[☆]
Lyssa Vincent

 
Hooray.
 
Posted by [☆]Lys[☆] on Wednesday, February 20, 2008 - 1:53 PM
[Reply to this
Sinaì
Sinai Ulliel Orea

 
yay for H&M. i seriously adore the store, so it's great
to hear that they're doing somehting amazing
like this [:
yepp, just another reason to go shopping<3
 
Posted by Sinaì on Wednesday, February 20, 2008 - 1:53 PM
[Reply to this
Jessica
Jessica Jewel

 
I knew there was a reason I love that store
 
Posted by Jessica on Wednesday, February 20, 2008 - 1:55 PM
[Reply to this
Peg Leg Paradiddle 117
Liz Montenegro

 
yay!!
 
Posted by Peg Leg Paradiddle 117 on Wednesday, February 20, 2008 - 1:55 PM
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[St3Vn][XD]

 
disgusting

>:[
 
Posted by [St3Vn][XD] on Wednesday, February 20, 2008 - 1:55 PM
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Fuck the System!
Michael Mullins

 
That's awesome! It's so cool that the company went even farther than boycotting mulesing, and bragged about it. They even informed people what mulesing is.
 
Posted by Fuck the System! on Wednesday, February 20, 2008 - 1:55 PM
[Reply to this
Mary Jane☮♡

 
that's awesome! i love that store and it's good to know that they're doing their part:]
<3
 
Posted by Mary Jane☮♡ on Wednesday, February 20, 2008 - 1:55 PM
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Clay
Clay Tretter

 
WOOOOOOO! GO PETA!!
 
Posted by Clay on Wednesday, February 20, 2008 - 1:55 PM
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☾~۞~ॐ·Chinä Cät Sunflowerॐ~۞~☾
Heather Murphy

 
dont be a wooly bully.
haha i love that sticker.
but im soooo glad H&M is being cool :)
 
Posted by ☾~۞~ॐ·Chinä Cät Sunflowerॐ~۞~☾ on Wednesday, February 20, 2008 - 1:56 PM
[Reply to this
Creator

 
Is it embarrassing that I got this pair of jeans from the H&M kids section?...

http://www.shac.net/images/generic/2008_images/february/Dsc02161_thumb.jpg

xx
 
Posted by Creator on Wednesday, February 20, 2008 - 1:57 PM
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♥nuwavegan♥

 
YEAH!!! That's EXCELLENT! Ideally, people should go VEGAN... BUT realistically, I know not everyone will.... so this is a victory for our sentient being sheep friends. :) If people still must wear wool, at least they can get it without supporting nasty mulesing. Who the hell thinks of these disgusting things to do to animals anyways??? GO H&M!!
 
Posted by ♥nuwavegan♥ on Wednesday, February 20, 2008 - 5:56 PM
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Jessica Rose ♥
Jessica Horner

 
I can't believe they do that to those poor sheep :(

Yay for H and M tho :D x
 
Posted by Jessica Rose ♥ on Wednesday, February 20, 2008 - 5:56 PM
[Reply to this
Katie (GO VEGAN!)
go vegan, stay vegan.

 
hahahaha
that is incredible (h&m not the sheep)
i'm going to go and buy the whole of h&m tomorrow :)
 
Posted by Katie (GO VEGAN!) on Wednesday, February 20, 2008 - 5:56 PM
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georgia (:

 
that's completely disgusting
yayyy H&M!
 
Posted by georgia (: on Wednesday, February 20, 2008 - 5:56 PM
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Samy

 
Go H&M (:

I love you Peta2!
 
Posted by Samy on Wednesday, February 20, 2008 - 5:57 PM
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[cy].
Christina Yo

 
HUZZAH!
 
Posted by [cy]. on Wednesday, February 20, 2008 - 5:57 PM
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jenna,

 
woo!
i just bought a shirt from there yesterday.

:D
 
Posted by jenna, on Wednesday, February 20, 2008 - 5:57 PM
[Reply to this
Nikki

 
You learn something new every day.
 
Posted by Nikki on Wednesday, February 20, 2008 - 6:00 PM
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connie
connie carmona

 
one more reason why h&m is awesome! high five :)
 
Posted by connie on Wednesday, February 20, 2008 - 6:01 PM
[Reply to this
louise

 
yaay!
i love H&M!
And im so glad theyve stood up for the sheep!
:D
xxxxxx
 
Posted by louise on Wednesday, February 20, 2008 - 6:01 PM
[Reply to this
bumpkin

 
Yay. A good reason to love H&M more.
:)
 
Posted by bumpkin on Wednesday, February 20, 2008 - 6:01 PM
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BunnyJen

 
Good on them....I find it annoying that shops like Topshop, say they have anti fur policies, however they use Kate Moss as their role model. She is one of the biggest fur wearers...kinda hypocrytical!
 
Posted by BunnyJen on Wednesday, February 20, 2008 - 6:31 PM
[Reply to this
Katie
Katie Bryan

 
Yay,
Im relle happy about this, finally people are starting to take wool and fur seriously, more shops need to become fur free!
:D
 
Posted by Katie on Wednesday, February 20, 2008 - 6:30 PM
[Reply to this
Rikke ~

 
Yay, now I can shop at H&M again =D
 
Posted by Rikke ~ on Wednesday, February 20, 2008 - 6:30 PM
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Chr!st!na

 
everytime i read a "victory" story, it makes me feel like we're one step closer =]
 
Posted by Chr!st!na on Wednesday, February 20, 2008 - 6:30 PM
[Reply to this
Helen*

 
wooo.

good old H&M : )

xxx
 
Posted by Helen* on Wednesday, February 20, 2008 - 6:31 PM
[Reply to this
♥ BleedingHeart ♥
Stephanie Chaos

 
Thanx for saving the sheeps !!! Now I even love more to go shopping by H&M.

Keep on and I hope that someday all companys will producing their products without animal abuseing!!!

My lovely PETA please never give up fighting against animal abuseing anyway!!!

My bunny and I are loveing you, for this !!!
 
Posted by ♥ BleedingHeart ♥ on Wednesday, February 20, 2008 - 6:34 PM
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♥τђε ✭ сɾαշγ ✭ сђϊсκ♥
April Kelly

 
What a freakin shame!!! Them poor lambs! YAY for H&M
 
Posted by ♥τђε ✭ сɾαշγ ✭ сђϊсκ♥ on Wednesday, February 20, 2008 - 6:34 PM
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KINKY KAY ™
Kaylee hatcher

 
HORRAY FOR H&M
they have amazing clothes im extremely happy they made this choice :]
i cant believe they do this to poor innocent sheeps when the pain couuld be totally avoided.
 
Posted by KINKY KAY ™ on Wednesday, February 20, 2008 - 6:34 PM
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Amanda

 
I'm very happy to know that people are still able to care about animals
 
Posted by Amanda on Wednesday, February 20, 2008 - 6:35 PM
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☠\V/☠
Estee Rose

 
my gosh, i think that this is quite the tragedy on the behalf of those poor innocent sheep,

size="4">Go H&M!
 
Posted by ☠\V/☠ on Wednesday, February 20, 2008 - 6:35 PM
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Amanda
Amanda Stump

 
Yay for companies that will put the money and business aside and concentrate on whats really important. Animal rights! Great job PETA
 
Posted by Amanda on Wednesday, February 20, 2008 - 6:36 PM
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Jordan;*
Jordan Taylor

 
Thats Actually Well Good.
I Love H&M.
Infact I Went There Today (:

Now I Know They Arent Cruel To Animals I Think I Love It Even More (:

I <3 H&M!!
xx
 
Posted by Jordan;* on Wednesday, February 20, 2008 - 6:36 PM
[Reply to this
MIES

 
H&M rockssss
 
Posted by MIES on Wednesday, February 20, 2008 - 6:37 PM
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Jennifer
Jennifer Fetzer

 
I work at H&M so that makes me REALLY happy to hear!
 
Posted by Jennifer on Wednesday, February 20, 2008 - 6:37 PM
[Reply to this
stodder

 
I'm pround of wearing H&M!!
 
Posted by stodder on Wednesday, February 20, 2008 - 6:37 PM
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