Finally, there's light at the end of the tunnel for this whole Celeb Big Brother storm. As you may know Jade was evicted last night, and even if she hadn't it does genuinely look like Jade and Shilpa had made up and found common ground.
In the end there wasn't a press conference last night, which, in some ways is disappointing but in other ways I'm relived. Thankfully, despite sharing the same Manager as Jade, Davina didn't shy away in her interview. So much so, I found it pretty tough viewing and rather brutal for Jade to walk straight out of the house and within 5 minutes to be sat in front of 7 million people in front of a TV showing one hard-hitting news clip after another with her as the headlines and politicians condemning what she's done! That's hard going enough without it being done so publicly and faced with a riled up Davina intent on saving Channel 4's backside saddled with the pressure of being seen to be "doing justice" on behalf of the viewer.
If I was honest, and at risk of letting down some of the people most offended by her actions, I was rather relived that the press conference didn't happen because I actually felt sympathy for her by the end. Her stupidity in doing what she did, against such a politically sensitive housemate in front of the world's gaze meant she was getting a beating, and I would have found it hard to contribute to the beating in a room with hardened hacks intent on escalating things even further just to get a good headline.
It'll jar with most people, but Jade's price for her story will have tripled from it's already high figure for a tabloid paper now that they didn't get a chance to interview her in the press conference. I know of "normal" BB housemates that have got a quarter of a million pounds for their story, and that's without the celebrity angle let alone the whole circus of the last 7 days. She could now quite easily be looking at a £1 million interview. Hardly the start of the downfall of someone's career! Whether they would want to take that cash for PR reasons is another matter. Woolworths incidentally yesterday announced that sales for Jade's workout DVD have escalated on a daily basis during the last 7 days.
The house will now obviously calm down. Danielle and Jo are getting a fair idea of the severity of the situation what with no crowd for Jade's eviction, so it'll be interesting to see how they'll try and start spinning they're own PR within the house and whether they have enough days to see it through successfully before they face the angry audience who still feel they haven't had their panto opportunity of booing the "baddies" in the Celeb Big Brother soap opera.
Shilpa may very well go ahead and win the series, despite, race issues aside, not being a natural to win what with her posh outlook on the others in the house. Cleo and Dirk the natural favourites may very well be eclipsed in the aftermath of the row against Shilpa who's looking increasingly victimized in the eyes of the media as time goes on.
As for Jade, expect to see her doing her own PR tour of India maybe even hand in hand with Shilpa in the coming weeks. Who knows, she may even star in one of Shilpa's movies or maybe be releasing her "Sh" scent to the world's largest democracy.
BBAled
x
p.s.Last night's Big Brother show was watched by 8.8 million people, it was just over 2 million a week ago.
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