Papers
"C2C Consumer Education: A Conceptual Framework and Its Application in E-Marketing", The E-Business Review, Vol. 6, 2006
"C2C Consumer Education: A Conceptual Framework and Its Economic Implications", Info M, Vol. 18, 2006
"On the Ethics Strategy of E-Marketing", The Business Review, May, 2005
"The Wisdom of Game: A Comparison between Western Tradition and Chinese Tradition", Journal of Nantong Teachers College (Social Sciences Edition), January, 2003
"An Analysis of One Relationship Marketing Failure", Commercial Times, March, 2006
"Economic Analysis of Paid Listings and Its Applications", In: Economics and Management in the Information Era. Ed. Yu Chen, Meiqi Fang. Beijing: Tsinghua University Press, 2005
"Application of the Grey Relational Analysis to Comprehensive Evaluation of MIS", In: Economics and Management in the Information Era. Ed. Yu Chen, Meiqi Fang. Beijing: Tsinghua University Press, 2005 (with Dongqiang Guo)
"The Transformation to Electronic Municipal Government as the Key of City Marketing on the Internet", China Urban Economy, November, 2005
"Solving the Governance Problem of City Brand Positioning", China Urban Economy, January, 2006
"Building the Portfolio of City Brands", China Urban Economy, February, 2006
"Application of Stakeholder Analysis to the Construction of Websites", Journal of Huaqiao University (Social Sciences Edition), June, 2003
"An Evaluation to the Verhulst Model When Applied to the Research of the Development of the Internet in China", Journal of Zhejiang Shuren University, May, 2003
"The Immoral E-marketing Practice and Its Prevention", Commercial Research, December, 2003
"A Case Study of Differential Pricing Strategy on the Internet", Price: Theory and Practice, July 2003
"Psychological Aspects of Internet Ads", Commercial Times, July, 2003 (with Jinghe Wang)
"The Impacts of E-government on E-marketing of enterprises", Commercial Times, February 2004
"A Tentative Study on Affiliate Marketing on the Internet", Enterprise Economy, April, 2003
"Discussion of the Marketing Innovations in the New Century in Light of Permission-based Marketing", Economics Practitioner, April, 2003
"The Price Characteristics on the Electronic Marketing", Price Monthly, December, 2002
"The Disagreement between Gauss and Hilbert on Fermat's Last Theorem", Journal of Northwest University (Natural Science Edition), February, 2000
"Arithmetization of Analysis as the Main Cause of the Rise of Mathematical Economics", Journal of Hainan Normal University (Natural Science Edition), December, 2000
"Hilbert's Contribution to Axiomatization Mathematical Economics", Statistics and Information Tribune, May, 2001
International Conference Presentations
"The Wisdom of Game: A Comparison between Western Tradition and Chinese Tradition", The 9th International Conference on the History of Science in China, October 9-12, 2001, Hong Kong
"C2C Consumer Education: A Conceptual Framework and Its Application in E-Marketing", The 6th Annual Conference of the International Academy of E-business, March 23-26, Orlando, U.S.A
"C2C Consumer Education: A Conceptual Framework and Its Economic Implications", The Second International Conferences on Business, Management and Economics, June 15-18, 2006, Izmir, Turkey
"On the Ethics Strategy of E-Marketing", International Conference on E-business (Fuzhou, China 2004), May 16-19, 2004, Fuzhou, China
"Application of Stakeholder Analysis to the Construction of Websites", International Seminar on Enterprise EC Strategy, June 28, Guangzhou, China
Books
Introduction to Internet Marketing (2005), Beijing: Tsinghua University Press
Grassroots Revolution on the Internet, forthcoming, Beijing: Tsinghua University Press
Translations
A History of Mathematics: An Introduction (Authored by Victor J. Katz, 2nd ed., 2004), Chapter 11,12, Beijing: Higher Education Press
Science Fiction
"Cloud Futures" (Science Fiction), The World of Science Fiction, June 2000
Articles
"Exploring the Impossibility", Encyclopedic Knowledge, May, 1999
"The Truth behind 'The world is composed of integers'", Encyclopedic Knowledge, September, 1999
"A Survey of Alternative Mathematics", Encyclopedic Knowledge, November, 1999
"The Way towards Science", Encyclopedic Knowledge, March, 2000
"Some Thoughts from Gauss' Motto – Few but Ripe", Encyclopedic Knowledge, June, 2001
"The Knowledgeable Fear Nothing", Contemporary Worker, August, 2000
"Geniuses Envied by the God", Contemporary Worker, December, 2002