Most asked question I get from wow heads is..
What's different from WOW?
I have tried loads of answers the following seem to be the ones that mean more to them.
1 No item damage on death
2 No corpse running
3 You can level in PvP
4 If you kill someone in PvP you get loot
5 You can get into PvP right at the start PQ's get round the problem of needing friends
6 Your bag increases in capacity as you level and you can sort your bags via filters IN game.
And the stuff they want comfort on turns out to be these..
1 If you don't want to PvP you still have a great PvE game
2 You can craft and its ace and if you like crafting its jolly, it has experimentation
3 The Tome Of Knowledge is a great read and gives you a reason to explore
4 The open grouping system makes it easy as pie to find friends
5 Yes you can MOD the UI and yes you can customize the UI so all your cool toys will still be there in WAR
6 The maps in WAR show you where to go and where to hunt for each quest.
Can you think of any others?