Well, after a long and circuitous romp through most of the States and Canada, FM is back in NY and we're all getting settled once again. It hasn't been a flawless trip -- the charity has gone through more than its fair share of trials and tribulations – but it has been an overwhelmingly successful one.
The tour kicked off in Pomona, CA with our oversized Darth Vader-esque FM tour bus, 8 cutting-edge technology screenings stations, and the competent, yet, albeit green medical team and a band ready to rock. From this eager group, we were able to scan a stellar 8,000 people over the breadth of over 40 different venues.
As would be expected, the first couple of cities were mostly improvisational. Five days in, however, we had solidified our strategy and had picked up considerable momentum. By New Mexico, we were averaging at least 200 people a day and began evoking a decent amount of attention from both passer-bys and Warped Tour rockers alike. The FM bus had become iconic and taken on the same level of recognition as Oscar-Myers' comically phallic wiener-mobile or that thing batman drives. It was all a little surreal.
The further into the tour FM went, the more our earlier expectations were confirmed and acted upon. FM's primary goal was to reach a demographic normally unreachable. Not only had we reached this demographic, but we also received an older audience that had been unable to receive health care as a result of the skyrocketing price of medical insurance. Our positive approach to skin cancer included information that emphasized the preventative measures one can take generously provided by Molly's Fund (www.molliesfund.org), a colorful array of free give-aways, and, of course, our skin cancer screening devices. The fluidity with which we handled ourselves after just a couple days has made it apparent that this sort of youth-oriented medium has enormous untapped potential and, above all else, is replicable. This grassroots project can easily become a touchstone for future health care initiatives reaching out to people on a level that speaks to them.
As one of the medical representatives for this initiative, I feel an enormous sense of pride not only in the fact that we made something feasible that was said to be infeasible, but that we endured and prevailed. Two broken tour buses and tons of financial setbacks later, FM is still going strong and sees no end in sight.
Ezra
