Have you ever wondered how you can have two things that are basically the same and one be considered generic? I mean, what's the difference between a Pepsi and a Faygo?

Personally, I'd prefer a Faygo Red Pop any day, but it's still generic. So what makes two nearly identical products so different? Simple answer… Nothing! A better question would be, "What makes us LOOK at two nearly identical products so differently?" It's not like Faygo is nasty, or Pepsi is the best pop on earth. 

Truthfully there's probably only one major thing that separates companies like Pepsi from those like Faygo. Marketing! Ask yourself, "How often do you see commercials or ads for brands like Faygo, XJ900, or Wrangler Jeans?" Now ask yourself how often you see ads for companies like Pepsi, Nike or Sean Jean. 

Most generic products are just as good as their Name Brand competitors. Some are even better, but if given the option most of us will choose the name brand product over the generic even if it means paying a little more.

As an independent artist, producer, model, DJ or entrepreneur you're no exception to this rule. In all honesty there are very few artists, producers, models, DJs or products in the entertainment industry that really standout from the rest. So why can artists like Young Jeezy get their albums stocked in Best Buys across the country and they give you a tough time at the record store around the corner?

News Flash: YOU'RE A GENERIC RAPPER!!

That doesn't mean you don't have talent, it just means you haven't done the best job marketing yourself.  Marketing is the art of shaping public perception, popular opinion and increasing brand awareness. If nobody knows who you are or nobody thinks highly of you why would they want to buy your CD or pay to see you perform? 

You have to actively advertise and promote yourself. Notice I said promote "yourself" and not just "your song" or "Your album." Albums will come and go… Singles will come and go… but your name is your livelihood. So focus on building your brand, your NAME brand! This means advertising, promoting, and attaching yourself to the right people, places and opportunities. Don't be afraid to invest into yourself. Remember even companies like Pepsi started off like Faygo. 

P.S. "If YOU have to tell me your album is the hottest $H!+ in the streets…. It probably isn't! Keep grinding and let me hear that from the streets."