By chance, I got interviewed by a PR person yesterday who was preparing a report on the state of the media, and how editors work today or some such thing. (She caught me on a rare slowish day and was as surprised as I was that I wanted to chat.) We discussed how my duties as an editor had changed with the advent of the web and Social Media. (Basically, I told her we all had to do more work, posting content and writing for the print product—and salaries hadn't kept pace.)

At one point, the woman wondered if I blogged and what I thought of the practice. "Well, I did this experiment on MySpace," I told her. "For about a year, I made a series of small entries about from talk radio canard, to scandal of the day, to what I liked in film or on television—whatever. I tried for a consistent tone and tried to address an audience (as opposed to merely writing, email style to a single person)."

I told her it was really difficult to keep up. The idea of a blogger, to me, is someone with defined opinions, a distinct tone, and a willingness to craft an argument of sorts that people can follow, whether they agree or not. Anything else, is self indulgent, boring and not worth posting.

She asked if there were any corporate blogs I liked—or any that stood out. I mentioned a few in the banking space that I thought were decent. But I said "corporate speak" and blog blab were incompatible. "I can't see a CEO having time to blog, and if he delegates it to a ghostwriter, where's the personal vision and tone? I don't see the point." Of course, I could be wrong. Would love to hear of the corporate blogs (or any blogs) that mean a lot to you.