Animal Alpha and record label Racing Junior are the first to propose a reality version of Radiohead's Pay What You Want. A unique music selling platform
A band of Radiohead's size and acclaim has both the necessary technological sources and money to manage digital sales and a payment solution witout the need of support. Radiohead also do not need to rely the distribution methods of iTunes or their digital competitors. Radiohead also get tons of cash touring the world in stadium size venues. Giving away music for free isn't too big.... , is it..?
With the upmost respect to Radiohead, Norwegian band Animal Alpha wish to take the concept one step further. The fans gets the opportunity to "Pay What They Want", but they will have to do it to the band in person. And the band, who's spent 11 weeks in the studio recording this album and four to five months writing the songs, will face fans back as they pat for the new record.
Are the fans happy with what they get? Will anyone pay too much? Let's get the arguments flowing both ways. Stop hiding geekely behind a computer screen in your parent's house. It's time to face the band in a dark back alley in downtown Oslo and look 'em straight in the eyes. In other words, everything looks set for the band and their fans to spend a nice winter's day together!
Is this the ultimate test as whether giving music out for free actually increase record´s sales. Are the fans willing to pay face-to-face? Is anyone willing to offer thousands for a kiss?
Of course, Racing Junior will do their best to deliver the music in the broadest possible way avoiding such complaints on poor quality recordings, etc… Fans can choose either to purchase a CD, Bluetooth straight to the fans mobile, a USB stick for transfers to you MP3 player, laptop or other possible means of musical transportation.
It's time to deal some decent music!
Date: Friday 25th January 2008
Time: 17
Location: Waterlands Tunnel (next to Hells Kitchen, above Youngstorvet)
Album: You Pay For The Whole Seat But You'll Only Need The Edge
Scandinavian release date: 28.01.2008
Recorded/mixed in Oslo, NO
By Mike Hartung, Propeller Studios (Enslaved, Gluecifer, Jaga Jazzist, JR Ewing, Satyricon, , Shining)
Mastered in Los Angeles, CA
By Dave Collins of Collins Audio (Black Sabbath, Soundgarden, Mötley Crüe, Madonna, Queens of the Stone Age)