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Ray Frenden



Last Updated: 8/18/2009

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Gender: Male
Status: Married
Age: 28
Sign: Libra

City: Chicago
State: Illinois
Country: US
Signup Date: 10/13/2006
Thursday, August 13, 2009 

Category: Art and Photography
I’ve said before that it’s become increasingly difficult to make an honest living as an illustrator. Print is dead, taking a large swath of possible clients with it. The tubes move too quickly making custom illustration for articles an unlikely occurrence. Prices have been driven into the ground by a sea of amateurs gleefully accepting spec work and companies eager to exploit them. It’s on that latter point that I want to provide a new example to back-up my statements.

I get a lot of emails from large companies looking for spec work. Most of the time, there is an implied confidentiality. A smattering of text on the bottom of the email indicates that it’s for my, and the 300 other recipients’, eyes only. Posting the contents of the email to my blog would only get me sued. Billabong’s Art Director, Aaron Hennings, included no such text.

Large companies are exploiting illustrators. They use the lure of working with an established brand to engage in unethical business practices. But don’t take my word for it, take Aaron’s:
Billabong is looking to supplement the Men’s T shirt collection with fresh freelance art by new designers. You have been selected and invited to be part of the freelance submission process.
Take a look at the attached .PDF and let me know if I can answer any
questions. Looking forward to hearing from you and seeing some great work.
We review new submissions every week, so the deadline is on going. However, we do have a limited number of designs we can include each season, so sooner rather than later is better.
Regards,
Aaron
Aaron Hennings
————————
Art Director
Billabong USA
117 Waterworks Way
Irvine, CA 92618
(949) 753 7222 tel. x3292
Here’s the attached PDF. I’d suggest you take a look at it. They even provide a nice tee template for forking over your multitude of Billabong branded, spec generated designs.
I know a half dozen or so other illustrators who got this email. Luckily, most agree that doing spec is bad. Some don’t. Please, don’t be one of those illustrators. Your decision affects us all.