Are you perfect? No? Me neither! 100% People was created to cater for the needs of real individuals. If you are one of the over 50% (around 32 million) in the UK or over 60% in the USA who are larger than average, then this site was created for you.

We are not trying to say that it is alright to be unhealthy, unfit or out of shape, but we do understand that there can be many causes for obesity. People overeat for a variety of reasons; loneliness, depression and low self-esteem, to name but a few. We believe that the growing problem of obesity can only be tackled by getting to the root of the problem.

We want to support people in need and provide a platform from which they can meet like minded people, form bonds and get information and advice. All of these are things that will make life easier. We feel that once people can start to accept the way they are today, they can begin to make a change. If you can feel good about yourself now, and recognise your individual worth, then comfort eating may not be an issue.

We at 100% People also recognise that there are some things that make life difficult that cannot be changed. In these cases we need to learn to love and accept ourselves the way we are. This is a lot easier if you have somewhere to turn.

Being different can make life difficult as society does not always cater to the needs of those outside the 'average'. Society tends to exclude such people, which can make life difficult for them. For example if you are seven feet tall you might have a rough ride when travelling with limited legroom. Likewise if you have large feet it can be hard to find shoes to fit. For all of these people and more, we provide support, advice and information, which is why we are called 100% People!

In providing information on how to make life easier for those outside the average we intend to help everyone feel great about themselves, no matter what shape or size they are.

We achieve this through our shopping zone, so our customers will have easy access to clothes that will actually fit. Also through our members community and messaging services, where members can find support advice and friendship with like minded people who know first hand what they are going through. Thirdly through our blog written by Daisy, our large and fabulous guest writer, who researches companies and exposes them for their 100% people friendliness or prejudices, in a frank and honest manner.

If you pick up most mainstream fashion magazines in any newsagents and flick through the pages, you will see reams of scantily clad skinny models. This is STILL the case, even with hoards of press about obesity, anorexia and the size zero debate. Despite the fact that the whole media are well aware that society is getting bigger, it all seems like hot air, when the models used in magazines are not getting any bigger.

It seems that even though the whole world is well aware of the problem, nothing is being done to combat it; that is where 100% People come in. So log on, shop, chat and discover useful information. It's all here at 100% People and it's FREE TO JOIN, so what are you waiting for?!