With only a couple of weeks before the world switches off for Earth Hour 2009, the support of the social media community is crucial.

Bloggers, podcasters, online video makers, mobile users and online social networkers are encouraged to spread the word about the importance of
turning your lights out for one hour at 8.30pm on March 28.

WWF’s Earth Hour calls on the social media community to help by:
•Creating blog posts and podcasts about the importance of global action
on climate change and how participation in Earth Hour can make a
difference
• Joining one of the 50 Earth Hour social media profiles on networks such Facebook, YouTube, MySpace, flickr and Twitter
• Creating a video and posting it on the web
• Embedding the codes to Earth Hour videos
• Downloading and sharing Earth Hour web banners, online badges, posters, wallpapers
• Mentioning Earth Hour in your status updates in the countdown to Earth Hour
• Registering on the http://www.earthhour.org/ website

“The open source nature of Earth Hour allows people to be highly creative in
the way they drive the campaign forward. We encourage you to download,
share and create your own material in support of Earth Hour,” said Earth Hour's Executive Director Mr
Ridley.

The Earth Hour campaign is already generating a strong online presence: every seven seconds a new mention about Earth Hour appears on the web; Earth Hour social profiles have over 230,000 friends and followers with a new connection every 20 seconds; and an Earth Hour video is viewed every 20 seconds online.

“The global online community can be the catalyst to Earth Hour 2009 reaching one billion people and delivering on its goal of compelling world leaders
to really tackle climate change,” Mr Ridley said.

Please use the power of social media to show your support for Earth Hour!