The Americana Music
Association is a professional trade organization whose mission is to provide a
forum for the advocacy of Americana music and to promote public awareness of the
genre to support the creative and economic viability of professionals in this
field. 20 Dedicated to building and promoting the Americana genre and the
individuals who participate in that industry, the Americana Music Association
works closely with artists, labels, radio stations, retailers, print media,
festivals, agents, publishers and more to help organize and build the
infrastructure necessary for the Americana genre to achieve success both
creatively and financially.