When I was a kid my parents found an amazing way to keep me both amused and out of trouble, "Silly Putty." I loved the stuff! I loved the texture and the way I could transfer my comic book images onto it, and the way it bounced like solid liquid. What cool stuff!
It became popular during the fifties with exposure on children's T.V. shows like The Captain Kangaroo show and Howdy Doody, but I first saw it in the early seventies on a kids show broadcasted out of Portland, Oregon called the Ramblin Rod show.
It was first developed in 1943 when a scientist working for General Electric combined boric acid and silicone together. General Electric had no clue what to do with it. In 1949 a toy storeowner named Ruth Fallgatter hired marketing consultant Peter Hodgson to help her market it as a novelty.
Hodgson put it in a silly plastic egg and coined the phrase "Silly Putty", and one year later in 1950 seeing the awesome potential of silly putty Hodgson took over and marketed it himself, he introduced it in 1950 at the International Toy fair in New York City.
A reporter was amazed by silly putty and wrote an article that appeared in a large New York magazine and almost overnight Hodgson received over ¾ million orders and the silly putty craze was on. Since 1950 over 4500 tons of silly putty has been sold. It's become so ingrained into our culture that silly putty was inducted into the National Toy Hall of Fame.