Why is Slip Tape a good product for Skate Shops-slip Tape requires installation which means that it is more likely to be bought at a shop, this helps bring more skaters in the shop instead of buying online.
Since we do not sell direct to skaters, we always refer skaters to their local shop, this brings more traffic into the local skate shop. This gives shops more opportunities for additional sales.
Slip Tape is not for everyone, there are those that are willing to pay for performance. That is why there are $14 bearings and $40 bearings. Not every skater buys the $40 set, but lets face it if just 1 out of 10 decks sell with Slip Tape then this can be a nice added profit generator for a shop. Since Slip Tape does not compete with or take away from any other sales, requires minimal shop space, and is a relatively low cost for a 100% markup item and it is another way to add a good margin product that can help the shop's bottom line.
Half of the decks in the US last year sold to kids 11 and under. Chances are mom was writing the check for these boards. So by showing mom the picture of the 2 skated decks, one with Slip Tape and one without, many times mom will be more than happy to buy Slip Tape because she feels like she is protecting her investment (and because mom hates the fact that she just paid all that money just so Johnny can mess up the pretty picture, and let's face it if mom is writing the check and you can keep mom happy then it is good for the shop). Now at the same time you need to explain to Johnny that it is all about performance, not about saving the graphic, but more importantly it is about saving the wood! Oh yah, and there are the smooth slides and other advantages